Zhang Daijun, president of Samsung Electronics China Research Institute: Do not overdraft AI in advance

'Now it's not good to talk about cell phones without AI.' "At a recent AI World2017 World Congress on Artificial Intelligence, ZhangDijun, dean of Samsung Electronics China Research Institute, said with a smile.

With the development of artificial intelligence technology, some mobile phone giants have launched smartphones with built-in artificial intelligence technologies. Apple and Huawei are the first companies to release corresponding products. Huawei unveiled the world's first AI mobile phone chip, Unicorn 970, Also equipped with iPhone X AI chip 'A11 bio-neural network engine'.

As one of the world's best-selling smart phone manufacturers, although Samsung achieved record highs in the second and third quarter of this year, it is relatively low-key in the field of artificial intelligence, however, according to the Korea media The Korea Herald reported in September this year, Samsung is also developing a number of models AI processing chip, these chips can handle the data collected from the AI ​​application on the terminal device by themselves, without the cloud server returning.

In the current stage of artificial intelligence development, Zhang Daijun believes that AI technology must be combined with the specific application scenarios, there are scenes to achieve means for the development of artificial intelligence in China, he also made his own proposal, 'Do not instant success and do Technology, industry are done step by step, in time, do not overdraw AI.

AI development should be combined with specific applications

Although Note 7's bombing and 'Prince of Samsung' Lee Jae-jong are in jail, the influence of the decision of the vice chairman and chief executive officer, Fumi-Hsun, to decide to resign has not faded. But this year, thanks to the strong semiconductor business growth, Samsung Electronics has achieved record highs. In the third quarter, Samsung's consolidated revenue reached 19.91 trillion won, accounting for more than 30% of Samsung's quarterly revenue; operating profit of 9.66 trillion won, contributing to Samsung's quarterly operating profit of nearly Qicheng. Said that in the third quarter, only the profit margin of the semiconductor sector has surpassed APPLE.

However, in the rival Apple, Huawei have introduced AI chips, Google and Intel co-operation in the development of AI chips, Samsung seems to be on the AI ​​chip research and development slow half a beat.

A financial science and technology reporter interviewed Zhang Daijun on related issues, he believes that artificial intelligence is the most important thing is to have a scene, there are scenes to achieve means. 'AI has technology, but how to enable users to feel the real artificial intelligence scene, and Is a just-needed, high-frequency scene, this is the most important issue, not the chip. 'He compared the specific application scenarios for the disease, AI technology is the cure for the disease,' we have medicine, medicine to cure what Sick? '

Zhang Daijun said that there are computing chips, communication chips and other chips, which are very important, but if only the chip, there is no scene, can do is still limited.How to combine the existing mobile Internet products or hardware products is very important, Let consumers be willing to use.

Currently in the field of mobile phones, there are many ways for AI technology to fall into place, including face recognition and iris recognition, and some also solve the problem of album and big data through computer vision. Because different enterprises and industries have different emphases to solve the problem of artificial intelligence The point of view, the entrance is not the same.Zhang Daijun told reporters: 'To solve the industry pain points, just need, service and scene issues, these problems are not solved, is the show technology.'

How to make AI into the mobile phone field has become a hot topic in the industry. Zhang Daijun said: 'In previous years, we may say that the artificial intelligence, Alpha Go such a story, or talk about B2B industry services and products', but this year, whether Apple, Google or Huawei All hope that artificial intelligence into the phone, 'talk about the phone does not seem AI is not very good.'

On the issue of how to combine AI and mobile phones, Samsung believes that based on the AI ​​technology, it is necessary to make the mobile hardware and software deeply integrated to provide a better user experience, not only to download or simply integrate the AI ​​technology as an APP, 'Whether it is 2C or 2B, we must combine the AI ​​with the industry application and hardware.'

In May of this year, Samsung equipped the Galaxy S8 with the self-developed artificial intelligence platform 'Bixby' and started offering 'Bixby Voice' service. At the developer conference in San Francisco, USA, in October, Samsung upgraded its intelligent voice platform Launches Bixby 2.0 and exposes the SDKs to developers Bixby 2.0 will be available on a variety of devices, including Samsung smart TVs and smart refrigerators.

In China, Samsung also officially launched Bixby Voice Assistant to China's beta-eligible Samsung Galaxy S8 / S8 + and Galaxy Note 8 users on November 8. Chinese users can use their Chinese-to-Bixby conversations to achieve voice assistant functions. Bixby can use voice features To unlock the phone, send text messages, find music and pictures, etc. Zhang Dai-jun also showcased a Bixby function to CBN reporter, setting up a face-to-face building group, sending the penultimate picture to my friend circle, , 'Red envelopes' and other voice commands can be more accurately open the corresponding software features. Zhang Daijun said, 'much more fun than Siri'.

However, once the context is more complicated, Bixby is a little harder to recognize.By placing food in front of the camera and sending a 'Look at this amount of money' voice command, Bixby can turn on the camera for a physical scan and search on Taobao, Limited to the impact of light, the final search results have some errors.

Zhang Daijun told First Financial said: Wherever you can touch your hands, you want to be able to manipulate the hardware through speech recognition and natural language understanding.

Do not worry AI shortage of talent

In this era of artificial intelligence, many domestic and foreign enterprises regard artificial intelligence as an important force for the next revolution, but the top talents in this field are scarce, especially in China, where there are fewer colleges and universities offering artificial intelligence courses and the teaching system Just started, the number and quality of talent supply can not keep up with market demand.

However, Samsung is not worried about the shortage of AI talent.Zhang Dai-Jun said that with many domestic enterprises to dig mature talent is different, Samsung is more consideration is to cooperate with colleges and universities to develop their own talents, 'we have our own talent system to Recruitment of outstanding students, and then train themselves. "Zhang Daijun disclosed that Samsung every year from Tsinghua University, Peking University, Institute of Automation, Chinese Academy of Sciences and major universities in the recruitment of AI talent computer department, 'how many years after the training of these talents is the top talent.'

For example, he said, Samsung Electronics China Research Institute first artificial intelligence experts to join the Institute 15 years ago, these AI experts just entered the technical reserve is done, and then do the corresponding research work, now do Is the product

'You have the level to train people, like Microsoft, to contribute talent outside, rarely dig someone else; if you do not have the technical reserves, you have to dig someone.' Zhang Daijun said with a smile.

Of course, in addition to their own training, Samsung is also actively seeking talents in the industry, 'the more people the better, but still have their own hematopoietic ability. Young people are very creative, and soon these people will make a great contribution to us '

Do not overdraft AI in advance

Since 2010, China has witnessed a rapid development in the field of AI and a lot of money is flowing to AI. China has set a goal of artificial intelligence development in the Notice on the Development Plan of New Generation of Artificial Intelligence. By 2030, the competitiveness of China's artificial intelligence industry will reach the international Leading level, the core scale of artificial intelligence industry surpassed 1 trillion yuan, driving over 10 trillion yuan of related industries.

November 8, Tencent released the "White Paper on Internet Technology Innovation 2017" shows that as of June 2017, China's total number of artificial intelligence enterprises ranked second in the world, accounting for 23% of the world's total; cumulative financing has risen to 63.5 billion yuan , Accounting for 33.18% of the total global financing.

Both the policy and the funds have given China strong support for the development of the artificial intelligence industry, but Zhang Dai-jun believes that the development of AI can not be impetuous. Do not make quick success and do technology, and industries are gradual and easy way out of the equation. That the combination of artificial intelligence applications and training habits of users need time, many things can not rely entirely on technology, but a gradual process.

For the future development of AI, he is very optimistic.On the one hand, AI technology in mobile phones is developing very rapidly.Zhang Daijun said that a few years ago, we are talking about fingerprinting, this year the wind has turned to 'brush face', so AI in 2C The development is very fast.

On the other hand, in the next 5 to 10 years, based on the understanding of natural language, AI technology will combine typical life scenes to realize the Internet of Everything. Zhang Daijun said that talking about smart speakers and mobile phones are only isolated devices and will eventually reach the Internet of Everything (IoT) With the development of 5G technology, deep learning and all computing power, 'I believe artificial intelligence development in the next 5 to 10 years will be very much anticipated.'

2016 GoodChinaBrand | ICP: 12011751 | China Exports