In terms of functions, the functions of car navigation products have been gradually upgraded, and car navigation systems have been upgraded from DVD navigation functions to intelligent electronic information systems integrating entertainment, navigation, safety, assisted driving, network applications and call services. In addition to satellite synchronization Precise positioning, the best path to search, synchronous voice navigation, life information and other functions and city map precise navigation, but also integrated mobile TV, video playback and electronic album entertainment features, as well as Bluetooth communications, wireless Internet access and other functions. With the continuous upgrading of products, car navigation functions will be more perfect.
Car networking market, but also to the car navigation market has brought unprecedented opportunities for development.For a time, with a mobile navigation, a single function PND navigation is not necessary to buy.Consumers demand for the traditional single navigation device gradually reduced , PND navigation products are gradually disappear. Connected navigation gradually into people's attention. It is applied to high-end car and a large number of automotive electronics products such as smart cloud mirror, streaming media rearview mirror on. Many well-known navigation software such as high Germany, Baidu , Kay Rucker, Tencent launched online navigation services, etc. These navigation software is no longer a single destination through the connection to the network, it can provide real-time traffic information, more extensive LBS and POI points of interest. One machine with the network, there is no difference with a smart phone, which is also the embodiment of the hot car networking.
According to data from the Industry Research Institute of Foresight, the market size of China's navigable electronic map in 2010 was about 1.128 billion yuan, up 35.17% over the previous year; in 2015, the market size of China's navigable electronic map was about 3.691 billion yuan, of which, The market scale of navigation electronic map has been increasing year by year, maintaining a relatively high growth rate of 2.057 billion yuan in 2015, an increase of 17.61% over the same period of last year.
In this context, a substantial reduction in market demand threshold, the direct result of the blind entry into the game is the result of many manufacturers, resulting in the chaotic market for car navigation equipment now.Industry Industry Institute pointed out that China's car navigation map manufacturers and depot cooperation Divided into two modes, one is directly with the OEM to provide map data to NavInfo, high German-based; the other is with the domestic car manufacturers to jointly provide the depot hardware + software + data integration Service model, mainly represented by Kay Rucker Kay Rucker in 2014 with 56.6% market share in China car navigation map market first. NavInfo and Germany and Germany map respectively ranked second in China car navigation map market and The third place, of which NavInfo accounted for 16.1%, GaudeMap 8.1%.
Technology giants have unmanned aerial vehicle into the field, led the advent of intelligent navigation system replacement, car navigation equipment to intelligent, artificial intelligence, Internet + development. It can be said that the emergence of artificial intelligence vehicle navigation equipment into the upgrading The situation, the future want to come to the fore, then companies need to keep up with the pace of the times, seize the market opportunities, grasp the development of car navigation equipment trends.