Although the film "Gongshuidao", the first male leader of the board of directors of Alibaba Group, has been formally launched, the breakthrough dream of Alibaba's big entertainment sector is suffering a setback.
Deep network from people close to Alibaba was informed that last October 31 Alibaba Cultural Entertainment Group will be formally established or significant changes: Aliyuan Entertainment Group Chairman and CEO Yu Yongfu (microblogging) is about to leave, the personnel Alien inside the change has been approved by chairman Ma, CEO Zhang Yong's approval, leaving Yu Yongfu Ali next stop will be a business.
From 2014, UC merged into Ali, as president of Alibaba UC mobile group, president of Gaode Group, entered Alibaba Group's top strategic decision-making committee; until 2015, he served as Alibaba Group's online marketing platform Ali Mama president, Become Alibaba Group partners, 'outsiders' Yu Yongfu development in Alibaba can be described as smooth.
In 2016, Yu Yongfu served as Chairman and CEO of Ali entertainment group, its reputation in Ali continued to rise, and even once voiced that Yu Yongfu will be the successor of Ma Yun.
However, the development is not smooth big entertainment, but now it may become Yu Yongfu Waterloo Alibaba career in the future with the actual power of the left, the Ali entertainment section or more personnel and strategic adjustments will occur.
Rapidly rising outsiders
After becoming Ali's mother, Yu Yongfu looks bright in Ali's future.
The Alien company, which barely directly faces users and consumers, is low-key and mysterious, but data show that the company contributes more than 60% of the profits to the Ali Group each year.
At this time, Yu Yongfu just been 'acquired' into Alibaba a year, during this year, Yu Yongfu ordered the integration of Goode. Prior to this, Ali's integration of non-electrical business with few success, but Yu Yongfu Did not disappoint Ma Yun, he decisively cut O2O business, focusing on map services, led by Germany and Germany on the right track; and his Department of Troops UC consecutive years of growth of more than 100%, but also catch up with the content distribution of the outlet, introduced the industry The famous big fish number.
When the key to Alibaba's vault came into his pocket, he was unanimously elected as the first partner after Alibaba listed - only a year and a half before he entered Alibaba. Never before in Ali's 18-year history Some people rose so fast, not to mention, he is still a 'outsider'.
He was the biggest challenge to Yu Yongfu who he did not generally known as 'Ali taste children', and Alibaba's core e-commerce business does not understand, but it has become his advantage, Ma has even handwritten 'Yongfu' Word to encourage Yu Yongfu: 'Do not assimilate by e-commerce, and you want to maintain the characteristics of non-e-commerce' This is because 2014 coincides with Ali's transition from the PC to the mobile terminal of the year, the traditional electricity The success of business success may instead be 'ALL IN wireless' obstacles and shy, Zhang Yong and his predecessor is the opening of a number of lack of electricity providers, but people familiar with the mobile Internet.
After becoming a partner of Alibaba Group, Yu Yongfu was formally accepted by Ali's core team, which is the first time after Alibaba went public, adding new partners need to meet the following criteria: new partners need to meet the work in Alibaba Or related companies for more than 5 years; have a positive contribution to the development of the company; highly agree with the company culture and are willing to make every effort to fulfill their mission, vision and values.
It is noteworthy that, according to the regulations, Ma and Cai Chongxin permanent partners, the remaining partners in Alibaba Group or affiliated companies leave the company, that is, from the Alibaba partners 'retirement.'
'Rich daughter' big entertainment face performance pressure
Zhang Yong announced in June last year officially set up 'Alibaba big entertainment section', including Ali's Ali Studios, Unity Group (Youku Tudou), Ali Music, Ali Sports, UC, Ali games, Ali Literature, digital entertainment Department August 27, Yu Yongfu Ali as non-executive director of the film October 31, Ali announced the formal establishment of Alibaba Culture and Entertainment Group, Yu Yongfu Alibaba Culture and Entertainment Group (chips) chairman and CEO, in charge of Entertainment section of the company-related business.
Prior to the formation of the Civic and Musical Industries Group, Ali did not perform well in the field of pan-entertainment, and many departments such as Youku Tudou, Ali Pictures and Ali Music performed poorly: the film industry did not surrender many days after it was suspended Force masterpiece, the stock price is mediocre; Ali planet users are poor reputation; Alibaba has been placed high hopes of Youku potatoes also lost the throne of the industry leader, spiritual leader Victor Koo (microblogging) is to be read by the outside world As a negative signal.
Take Ali Pictures, for example. The company launched the high-profile movie "Dear" before it was acquired. After the acquisition, the first movie "Ferryman" cost more than 400 million yuan, but Ali Pictures received only 180 million yuan Of the revenue, there is no cost recovery.
Yu Yongfu took over after the full integration of the big entertainment system, so that once attacked the business lines have a unified understanding: Ali's mission is to make the entire entertainment industry upgrade, not with the traditional market grab business - In that case, it will not produce incremental growth, which will only aggravate the competition. As a result, the entire industrial space will eventually become smaller and smaller. Practitioners will be busy coping with the current situation and will not be able to invest in the future.
However, Alibaba entertainment system in Alibaba is still a big problem, especially financial data, Amoy ticket last year lost 1 billion, Youku is also caused by big entertainment financial statements one of the reasons.
However, one after another participating in a number of film Ali's income is not good-looking, involved in the production of "July and Anson" won the reputation and the Golden Horse Awards and the Organizing Committee affirmed, but the final box office less than 200 million in commercial On the unspeakable success, followed by the continuous launch of "proud and prejudice", "Green Wo Men" and "Sansei Shili Peach Blossom" three films, the first two box office less than two hundred million, known as the IP blessings of the "three Student III "box office has just over 500 million.
Yu Yongfu's attitude is: Do not talk about money with Ali, to talk about progress.
In almost all public occasions he attended, he constantly emphasized that while Ali is engaged in entertainment, he is rich in daughters. Youku, as long as you can reach the users, should not consider other things. The reason why big entertainment is large is because it can provide enough ecology from a financial and commercial point of view 'S support:' 100 million dollars in it is simply a stretch of water, this business to go out, to go billions of dollars down to fight.
Who will succeed Yu Yongfu
From UC to high morality map, Ali mother, big entertainment, in the past three years, Yu Yongfu to UC as a base, gradually gained more power in Ali, the jurisdiction of its business more and more important, so look for Yu Yongfu successors , Has also become one of Alibaba's top priorities recently.
Under Ma's Double H (Health and Happiness) strategy, entertainment business is becoming more and more important to Alibaba.
In October 2015, Jack Ma, chairman of Alibaba's board of directors, personally wrote an open letter to shareholders describing his future strategy, platform strengths, capital markets and even competitors. problem.
In the open letter, Jack Ma mentioned Ali's addition to e-commerce, about half of its employees and affiliates 'Ant Financialwear' and 'rookie', engaging in new strategic businesses that include logistics, internet finance, big data cloud computing , Mobile internet and advertising platform, as well as a decade of health and digital entertainment business based on data technology. 'We call it the' double H 'industry, Health and Happiness.'
Under the guidance of this strategy, Alibaba has conducted various layouts around the entertainment industry in the past two years and capital operation is the main way Ali moves into the entertainment industry.
Invest in Youku Tudou and successfully privatization, the acquisition of 'Culture China' Ali film industry, the merger of shrimp and the sound of the establishment of Ali music every day, the acquisition of barley network, through acquisitions, investment, etc., Ali capital operation mode in the entertainment industry A wide range of layout.
This rapid access to an industry practice, also means that the person in charge of entertainment sector need to have a very high ability to integrate, perhaps this is the reason why Yu Yongfu was reused.
However, although Yu Yongfu demonstrated extraordinary ability in the integration of UC and Goldman Sachs, Yu Yongfu, who is good at making heavy flow, did not come out with dazzling achievements in the field of entertainment which he was not familiar with. Past attempts Will affect the top Alibaba looking Yu Yongfu successor ideas.
According to Deep Net, Alibaba executives have been in intensive contact with a number of target candidates in the past two months, and the current high-level executives in Ali are more concerned about the experience of successors in the field of entertainment.
Deep Network was informed that Lu Funbin, former vice president of Baidu, left the company in the first half of this year, is one of Ali's target candidates. Lu Fubin was the head of Baidu's content ecology and manages Baidu's film, music, short video and Feeds streams, , During Baidu and Li Mingyuan Baidu's mobile business group co-operation with Baidu, Baidu's mobile phone Baidu and Yu Yongfu under the jurisdiction of the high German maps, UC browser is very similar to the eyes of Alibaba, so Lu Fu Bin or replace Yu Yongfu The right person.
Deep network to Yu Yongfu and Lu Fubin to verify this, as of press release no response.