China's consumption power has once again aroused the world .China's consumer market has entered a comprehensive expansion from a simple detonation.Like the 11 consumer season, the major e-commerce has repeatedly set a new record, The context and momentum of the upgrade in China's consumption have become more apparent.
Among them, to create double 11 Lynx, Double 11 to 168.2 billion yuan this year, closing down more than last year's 47.5 billion. Jingdong Mall total orders amounting to more than 127.1 billion yuan, Suning Tesco omnipotent sales ushered in 163% growth At the same time, sales of 3C products in the ranking, 3C products ahead of the class sales, home TV is becoming one of the most popular online shopping section products.
Data show that as a leader in the television industry, Sharp double 11 this day can be described as fruitful, double-11 full-channel sales exceeded 25 billion throughout the day, 406% more than the same period last year.In addition, Jingdong platform, Suning all channels, Channels, black sales are also ranked No. 1. Among them, Sharp 60-inch large-screen TV sold over 40,000 units, reaching 160 million in sales, total sales of Sharp TVs accounted for 21.9%, almost every second They sold a 60-inch big-screen TV while the 70-inch big-screen TV also double 11 broken billion.
Related industry experts, according to double 11 victories analysis to Sharp 60-inch, 70-inch large screen TV, has become the new standard for home TV in China.
60-inch, 70-inch large-screen TV, leading consumer upgrades appliances
Benefiting from such favorable factors as the growth of national income and the rising proportion of middle-income groups, the upsurge of pursuing 'quality of life' has emerged. Consumption in home appliances and consumer electronics has seen a clear trend of escalation. More and more consumers are willing to pay for high-end products.
Prior to the release of the agency, "High-end consumer electronics consumer survey," shows that more and more domestic families and individuals are willing to pay for high-end products, and people are more sophisticated consumer ideas for high-end products, pay more attention to quality, diversification of needs , Personalized features obvious.Among them, not only must have a thin home appliances, large size and other characteristics, but also need to improve the intelligent operation, design and sound experience of the experience.
To large-scale high-end appliances, leading the upgrade of consumer spending, this trend is even more eye-catching this year's dual 11 performance to home appliances sales ranked No. Sharp, for example, the 60-inch, 70-inch big-screen TV sales best.
Dr. Chen Zhenguo, vice president of Foxconn and trader at Sharp, said: "Large-size TVs are the market trend in the future. This is not the result of man-made or branded operations because people are always looking for a better life and products of a higher standard. Reflecting the natural condition, Foxconn and Sharp just follow the trend and do the right thing at the right time.
It is understood that last year 11 pairs, returned to the Chinese market, Sharp will launch a 'living room with 70-inch, 60-inch bedroom' concept of consumption, led by high-end large-screen TVs to lead consumer upgrades appliances.In this year's double 11, The market forecast 55-inch television or will become the focus of the cross-section of various household appliances brand size segment, but the final consumer choice, but showing the sharp rise of Sharp 60-inch TV results.
'The final success of the dual 11, basically about the development of the television industry in the coming year, the market in 2018 must belong to 60 inches, 70 inches.' Dr. Chen Zhenguo analysis, this year 60-inch, 70-inch television rise, By 2018 will become the mainstream, and will usher in the outbreak.
Related home appliance industry analysts believe that Sharp 60-inch, 70-inch large-screen TV, has become the new standard for home TV in China, and will lead the consumer upgrade, the formation of a new round of consumer spending growth.
8K + 5G technological innovation to meet the needs of a better life
Analysis of relevant industry experts, led to double 11 large-screen TV to lead the consumer upgrade behind, there are two crucial factors, first, large-screen TV price cut, so that consumers have the ability to choose a large screen; the second is when the family After the interactive center returns to the big screen from the small screen, the pursuit of a better life by consumers needs to be continuously satisfied.
About the cost price down, the most obvious is still the internationally renowned home appliance brand Sharp. Since last year, Foxconn injection, Sharp with the advantages of Foxconn industrial chain, to consolidate the quality of the same time, reorganization of production factors, by increasing processing efficiency and reduce supply chain links, expand the scale The production cost of production and high-end home appliances has been greatly reduced, forming a 'not expensive' in terms of price. In terms of quality, the company still sticks with nobleness and deepens the integration of Foxconn and Sharp to change the situation of high-end home appliances.
At the same time, the family interactive center has gradually returned to the big screen with the core of the mobile phone from the small screen of the mobile phone. At this time, the solution to the problem that the living area of the living room is confined to the viewing experience of the big screen becomes The major home appliance companies compete for big-screen market where the difficulties.
To this end, Sharp continues to innovate in display resolution technology, from 2K to 4K, and then to the most advanced 8K display technology applied to large-screen TVs, and constantly shorten the distance between people and TVs to 60-inch 4K TV power, Appreciate the appropriate distance is about 2.5 meters, and in the 8K environment, viewing distance reduced to 60 cm or 70 cm, the length of an arm can interact with the TV.
'By big screen to meet the growing consumer demand for a better life, never big screen size adjustments.' Dr. Chen Zhengguo said the next 50 inches below the TV, will be the market for 4K products, 50-inch market will be 8K technology will leave behind the big space, of which 60-inch and 70-inch high maturity of the product, supporting the perfect supply chain, will be the first to meet the 8K product size segment.
Related industry experts believe that with the gradual deployment of 8K + 5G completed, 8K TV will usher in a well-blow development in 2018, there are many brands in the follow-up 8K technology, and ready to bring the relevant products to the market At the same time, 2018 PyeongChang Winter Olympics, South Korea also deployed 5G network through well-known enterprises. Prior to this, organizers of 2020 Tokyo Summer Olympic Games have already announced the gradual trial of 8K digital signals and broadcast 8K of Olympic Games in 2020 Work, we can see that through the bandwidth of 5G across ages to make up for the 8K signal in the transmission of short board, 8K's popularity should be coming earlier than expected.
It is reported that Sharp has launched on August 31 this year, the world's first consumer-level 8k TV. 'Sharp introduced 8K technology, not only through the resolution to enhance large-screen television viewing comfort. 8K image is not only the cornerstone of 2025 made in China, Is also the key to improving the future life of mankind. "Sharp official said, Sharp layout 8K ecology and 5G technology, with the most advanced technology to lead the industry as a whole upgrade to promote the balanced development of the home appliance industry at the high level, while the various types of eco-built by 8k Life scenes, will be achieved through the family big screen, in order to continue to lead consumer upgrades to meet the needs of a better life for consumers.
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