The following is the full text of Lei Jun internal letter:
Xiaomi students:
We have just passed the double 11, made the best in the history of transcripts!!! Millet Lynx flagship store sales of 2.464 billion, more than double last year doubled, and for the fifth consecutive year, Lynx Double 11 The first mobile phone sales!
We are crazy in Tmall, Jingdong, Suning platform 40 first, including:
1. Handset business won the first mobile phone sales and Android mobile phone sales, of which, the red rice 4A Lynx mobile phone sales in the first single product, millet 6 ranked first in 2000-2999 yuan file; millet TV won Lynx TV category sales first, Xiaomi notebooks single-product sales crown champion!
2. Ecological chain products won three consecutive sales of Lynx dual 11 smart devices and won the smart home, smart bracelets, TV boxes, walkie-talkies, water purifiers, trolley boxes and many other categories of sales!
3, Xiaomi's single-day retail sales of more than 114 million, refresh history, double 11 last year, more than 3 times.
Here, on behalf of Xiaomi Company, I would like to thank thousands of rice noodles. I would like to thank my partners, especially Xiaomi, Xiaomi, Millet has a team that can win the battle, they are tenacious fighting spirit and super execution, not only defend the millet 's king of cell phone electricity supplier', but also created a miracle of rapid development of the new retail! To be able to work with such an excellent team, be proud and proud!
This year's double 11 impressive record reflects the overall strength of millet to enhance the beginning of the year we put forward the three core tasks: innovation, quality and delivery.We set up a quality management committee, will enhance the quality of products and services as the most important task , At all costs to enhance quality.After a year of solid foundation, continue to explore, millet finally return to the road of rapid growth, the mobile phone business to return to the top five in the world, ahead of the completion of the annual sales of broken small goal of 100 billion.
We are delighted with this best double 11 transcript in the history, but at the same time, glory belongs to the past, the result is only coordinate .I hope all the millet people should keep awake, keep humble heart, we are still on the way of science and technology exploration, millet The new chapter has just been unveiled.We will always adhere to and users make friends, always adhere to high quality, cost-effective, always adhere to the heart touching, price good product.
Come on!
Lei Jun
11/12/2017