Every year double eleven, are the brand competition, see the real chapter when TCL prepared for a long time live up to expectations during the double eleven frequently reported .As of November 11, 24:00, TCL cumulative sales of the entire network of up to 1.43 billion, an increase of 43.5% over the previous year. All industries performed well. The leading position of home appliances remained unshakable.
Innovative technologies such as artificial intelligence and display technology have become the focus of the development of the TV industry. TCL TV, the first tier in the industry, took the lead in bringing in new high-tech new products such as artificial intelligence and quantum dots, 'And successfully grabbed positions in this double eleven with industry-leading' slim 'and' curved 'televisions. During the 11-day period, TCL took sales of 880 million yuan with a year-on-year increase of 61% Industry rankings are also in a leading position for many years in a row, this time in the Jingdong and Suning channels, are among the top 3. Consumers have always been enthusiastic, reflecting its full expectations of TCL online high-end products and trust, but also For its double XI shopping festival in the game to seize the high ground.
Recently, TCL air conditioners in the industry forum has won a number of awards, that is, with intelligent, energy efficient, environmentally friendly and comfortable, high-end technology design, give users more practical premium In this double eleven, TCL air conditioner performance is quite impressive, even for the quarterly sales, sales exceeded 50 million for 10 minutes on sale, full-day sales of 100 times the average daily sales in October, up An increase of 32%; while its high efficiency inverter always advocate has also been recognized by consumers, of which over 40% of the TCL air-conditioning users to select the inverter energy-efficient air-conditioning; Liu Shun series more breakthrough 10000 sets Sales.
In the overall market growth slowed down significantly, TCL refrigerator washing machine harvest during the double 11 still harvest, achieved 210 million sales, an increase of 44%; on sale for 2 hours, has completed the 2016 double eleven full day Sales. TCL refrigerator washing machine using the German production line, production equipment and key products, to achieve the 'German technology cast German quality', product quality has always been the trust of consumers, including more than TCL refrigerator is the double-eleven large Dark horse, sales of more than 32,000 units, TCL washing machine also by the blitz of consumers, the proportion of washing machines increased 112%, showing that the comprehensive competitive advantage of TCL market is indeed quite obvious.
In terms of marketing, TCL this year, double eleven stormed 'pick T section' theme, marketing operations through the online and offline.Among them, the star with the goods effect is significant, TCL brand to enjoy the official horse Tianyu Jingdong shopping circle drying list, direct drive nearly 650 In addition, TCL special build 'Ma Tianyu food lying' live is a record 45.63 million total viewing volume and 36.87 million interactive amazing amount of performance. According to the official battlefield data show that # does not meet the love to pick T # topic reading Has reached 130 million. TCL through a series of integrated marketing activities, passing quality of life attitude, to achieve the brand exposure, reputation, sales of the three major enhancements.
The face of the arrival of the double eleven express delivery peak, TCL also well prepared.When the first zero order into the logistics system, TCL will be the speed of the logistics company will be the fastest speed 16 minutes to complete the city transport , Less than half an hour to complete the delivery of products, the successful delivery of the hands of consumers.
As an important campaign for online sales throughout the year, TCL Group attaches great importance to the eve of double eleven, TCL Group Chairman and CEO Li Dongsheng will personally visit the main battlefield, understand the conditions for the preparation for the double eleven, to cheer for everyone.Then, TCL Group Sounding momentum, 21 brothers units respond positively, sounded the double eleven offensive horn.And on October 11, TCL Group Vice President, TCL Multimedia CEO Wang Cheng is at the frontline operations guidance, led the entire industry struggled to sprint!
Double eleven perfect ending, 1.43 billion sales of both TCL to the market, to the surrender of the transcripts, but also TCL insight into the consumer market in the context of the full escalation of consumption, the user of product quality, user experience, As a result, TCL, an industry benchmark, earnestly fulfilled its high-end, quality-oriented strategy of "customer oriented", focused on improving product technology, polishing product quality, continuously optimizing its own channels and enhancing user experience To cater to the needs of the consumer market to high-quality products and services millions of families, leading the Chinese home appliance industry to jointly create a new pattern of the global market!
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