Double 11 ending: Haier air conditioning 2 whole network behind the first driving force

2017 Double 11 electricity supplier war ended successfully Double 11 all day, smart, healthy, energy-efficient air conditioners became the biggest bright spot rush.Haier air conditioning the whole network gains intelligent proportion and self-cleaning accounted for two first, while setting a high energy efficiency Accounting for the highest proportion of Guiji highest average price increase and the highest three industries.

Among them, in the country the United States channel, Haier accounted for 40% share of the industry's first air-conditioning industry, in Lynx and Jingdong channels, Haier air-conditioning sales are within half an hour last year, double 11 all day, Jingdong 9000 above the price section, Haier Guiji air conditioning Sold the most.

This year's double 11, air conditioning showed the characteristics of quality consumer, smart, self-cleaning, energy efficiency is the best-selling feature point.This trend showed signs of pre-war in double 11. Pro-ekang data show that in 2017 eleven, 3000 Yuan above the share of on-hook retail sales increased by 5.4%, more than 8,000 yuan Guiji share of retail sales increased by 10.4%, high-end, high-value products increased significantly from the product structure point of view, the total self-cleaning during the 11 Retail share reached 6.6% share increased 5.3% over the same period last year, high-growth double-11 self-cleaning selling foreshadowed.

Seen in this light, Haier air conditioning harvesting the first two is the consumer trend of the whole network from double 11 Haier air conditioning data analysis throughout the network, continuing to lead the industry to upgrade and innovation from the following three core drivers.

1 year 2 original technology to build technical barriers

Haier air conditioning is the early transition high-end, high-end layout of the brand, mainly reflected in product innovation and experience upgrade.At present, Haier air conditioning on average 1 year introduced two original technology, new contribution rate ranked first in the industry, and become the only appliance industry Twice crowned the National Science and Technology Progress Award brand, to build technical barriers.

In 2013, Haier launched a healthy uniform air-day air-conditioners, cool and not cold to solve the century-old air-conditioning problems.In 2015, the advent of Haier self-cleaning technology has become a 'black technology', not only led to a large self-cleaning discussion, and become Industry phenomenon .Suning, Gome, five-star and other stores found that smart and self-cleaning has become a standard feature of high-end air-conditioning.In the Suning system, January-September 2017, Haier intelligent self-cleaning air conditioner sales increased by 70% A level of energy efficiency accounted for the high-end sales, average price, and many other first double this year 11, driven by smart self-cleaning Guiji machine, Haier Jingdong channel to achieve the first unit price increase, more than 9000 price Guiji segment sales First, self-cleaning air-conditioning sales first, sales of Jingdong air conditioning POP single store first, Jingdong store sales accounted for the first number and many other first.

2018 At the beginning of the cold year, Haier upgraded its air-conditioner to clean the air, and introduced a net-sector self-cleaning air conditioner, of which 22 patents were applied to the space capsule purification system of the product, including 15 invention patents, and the product CADR value reached 450m3 / h. Purifier level. Double 11 eve, Haier on-line love + mother-and-baby air-conditioning, through UVC sterilization, self-cleaning, soft wet antibacterial technology industry's only triple sterilization, air conditioning to achieve a clean wind to the user to breathe fresh air.

Data show that Haier air-conditioning continued to force high-end products, focus on technology innovation into user resources, to achieve a substantial breakthrough in high-end products.Yi Kang in January-September cumulative data show that more than 13,000 yuan in the high-end air-conditioning market, Haier Air-conditioning leading industry double-speed growth.

Twenty-two national standards dominate 19 to grasp the right of speech

In the home appliance industry, the standard means that the right to speak, is a measure of the brand innovation strength.At the standard, up to now, China's air conditioning industry, 22 national standards, Haier led 19 of them, to master the national standard voice .

For example, after Haier invented the new category of self-cleaning air conditioners, the whole industry set off a 'self-cleaning' boom and the self-cleaning function was written into the intelligent classification standard and intelligent evaluation standard of the air conditioner industry. In terms of user experience standards, Haier led the formulation 'Human Thermal Comfort Environment Requirements and Evaluation Methods' and 'PMV and PPD Index Determination and Thermal Comfort Conditions' two national standards to fill the field of human thermal comfort standard blank.

Haier led the launch of the first "maternal-infant air-conditioner standard" in China, starting from the user experience, highlighting the comfort and intelligence, and quantifying the air quality of maternal and infant, and upgrading the inspection of product quality to User experience standards such as sleep curves of maternal and child individual should have the appropriate standards, air-conditioning remote control ergonomics designed to meet the habits of young parents and so on.

The global layout sits at 18 manufacturing sites

In the world, 'Chinese OEM' to a certain extent, restricted the global influence of Chinese brands, although overseas users are aware of Chinese-made, but do not know the Chinese brand.In contrast, Haier air-conditioning adhere to independent innovation, sitting in the world 18 A manufacturing base for local production, to provide consumers around the world high-end products.

In 2013, Haier smart air conditioner went abroad for the first time and was sold to Italy, so far, Haier smart air conditioner is in the process of global consumption distribution and exported to over 30 countries and regions in the world.In early 2017, Haier smart self-cleaning air conditioner was launched in Thailand and In the future, consumers in 20 countries, including Pakistan, can buy Haier smart self-cleaning air-conditioners locally and enjoy the healthy experience brought by China's high-end smart manufacturing.

Not only that, Haier air conditioning global layout has formed Haier, Marshal, Casa Imperial, AQUA, GE Appliances and other multi-brand air conditioning clusters to strengthen the Chinese brand image of the world.In Pakistan, Haier air conditioner for 11 consecutive years the first market share in Russia Haier air conditioner market accounted for the first.

From the air conditioning to clean the wind to the user to breathe clean air, then to the whole house clean air solution, Haier air-conditioning to lead the industry change.Haier Haier three quarterly show, Haier air conditioning business growth of more than 60%; In the smart air-conditioning market, Haier Habitat industry first, the total sales since the listing of self-cleaning air conditioner breakthrough 8000000 units, with 8% market share in the industry.

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