The kitchen appliance industry continues to lead the home appliance industry since 2017. According to data from Zhongyi Kang, the market scale of kitchen appliances reached 61.8 billion yuan in January-August 2017, an increase of 16.1% over the same period of the previous year, much higher than that of the home appliance industry. Electricity industry is still the only showpiece in the whole home appliance industry. However, this year, affected by such factors as the slump of domestic macroeconomy, rising raw material prices and exchange rate fluctuations, the kitchen and electrical appliance industry also had to face the slowdown of growth and industry reshuffle Intensified the status quo.

The face of the separatist kitchen and electrical power market, has nearly 20 years of development history Sakura snow kitchen and electrical showed strong vitality. In the past two years, Sakura snow kitchen and electrical appliances around the 'two fat one liter' core strategy through product development, Market development and management improvement, performance has always maintained a steady growth better than the industry.More gratifying is that, through sustained force on the product, Sakura snow kitchen brand awareness and influence has also been rapidly increased.

To product development as the cornerstone, Sakura snow fully open the front line brands offensive

Sakura snow kitchen vice president and general manager of marketing Chen Ying Ying appears, Sakura snow was able to achieve the contrarian growth, the main reason is that product quality continues to improve. 'These two years we in product development and innovation Done a lot of work, according to the needs of consumers developed a series of high-end kitchen appliances, has been recognized by the market.

Sakura snow kitchen vice president and general manager of marketing 嫊 嫊 Ying

As a veteran kitchen and power company that has been established for nearly 20 years, Sakura Kitchen & Electric announced the strategy of brand transformation and product transformation in 2015, thus opening the road to high-end transformation.At the heart of Sakuraxue's transformation and upgrading is the hope that by building high-tech products , To enhance brand awareness and influence, so as to achieve the ultimate goal of promotion of first-line brand.Therefore, in the past two years, cherry snow 'two fat and one liter' development strategy in the product development to Off the important position, fully accelerating the cherry snow kitchen electrical products R & D innovation process.

In addition to being highly regarded strategically, Sakura Snow also spares no effort in R & D investment. It is understood that Sakura Snow invests 3% of its sales in the previous year for R & D and innovation of kitchen and electric products, and has long been cooperating with major well- The world's leading electrical R & D institutions to maintain the depth of cooperation, not only built a 'provincial-level R & D center', 'provincial engineering center', 'provincial academician expert enterprise workstation' and so on, but also this year established a doctoral workstations.Today, Sakura snow owns more than 100 inventions and utility model patents.

Strategically attached great importance to the cost of R & D investment, the past two years, Sakura snow kitchen and electrical products innovation has made good results.

In 2016, Sakura Snow introduced the smart-inverter range hood 'Super Magic 007' from both the smart and the fashion standpoints. This product was highly recognized by the market as soon as it was introduced. Not long after the launch, it completed more than 15,000 Sets of sales. '' Super magic 007 series of products introduced, bringing not only sales and performance improvement, more importantly, The price has reached 5100 yuan. 'Chen Ying Ying to' Aiken appliances' stressed Road.

Cherry Blossom 423 this year during the event, the retail price of 7999 yuan Super Magic 007 stove package sales of more than 500 sets

In fact, with the promotion of market consumption, the trend of high-end consumption of kitchen appliances has become more evident in the past two years. Also from the data of Yikang, from January to August 2017, the retail sales of products with a retail price of over 4,705 yuan Compared with 20.1%, the retail price of gas stoves in more than 2370 yuan accounted for 17.7% of the total retail sales.In the average price of stove products, 1-8 months, the average price of domestic hood products reached 3165 yuan , Up 11.09%, the average price of gas stove products reached 1506 yuan, up 11.31%.

At present, the average price of cherry snowsticks products has been far higher than the industry, has completed from the past low-cost-driven to brand-driven transformation.

Sakura snow kitchen electric double zero technology debut 2017CIKB

With a good market foundation, this year, Sakura snow continued to increase the layout of high-end smart kitchen appliances.In June of this year, to 'zero move heart' as the theme of high-end new release, Sakura released the super magic 007 music fumes Machine, second heat L9 gas water heaters and non-rotating knob sliding gas stove, including the three new, of which the most prominent is described as 'zero fumes' Super Magic 007 music hood and 'zero cold water' second heat L9 Gas water heater.

It is understood that the latest release of 'zero fume' smoke stove package retail market price of 13,999 yuan, 'zero cold water' water heater market retail price of 6,999 yuan 'after the release of new products, our products have not yet listed, product leaflets already Sold a lot, indicating that consumers recognize our cherry snow brands and products. 'Chen Ying Ying to' Aiken appliances' said.

Market retail price of 13999 yuan 'zero fumes' super magic 007 stove package

Sakura snow to achieve the high-end gorgeous turn around the introduction of 2016 Super Magic 007 series of products. 2017 new product launch marks Sakura snow into the super brand from the super single product era, fully opening up the promotion of first-line brand offensive. Kinds of products in the sustained force, to achieve the rapid development of the brand, thus entering China's kitchen electrical industry first-line brand fast lane.

Good service will have a good reputation, good service dealers will have development

In the past two years, Sakura Snow has been seeking high-end products and brand transformation in the Chen Ying view, the high-end transformation of enterprises, not just slogans transformation, more importantly, products and services to be able to get consumers Recognition. 'Now after 80, 90 after the consumer is different with the previous, pay more attention to the product experience. Your product is good, consumers have experience. Your service to customer satisfaction, there will be repeated purchases Will there be word of mouth. '

To this end, cherry snow not only focus on product quality and high-end brand positioning, but also attach more importance to the emotional appeal and experience of connecting the modern consumer groups, while Sakura snow is also improving the product sales Before and after the sale of services such as upgrades.And this just in line with Sakura snow 'heavier emphasis on professional sentiment' brand tone.

'Heavy professional heavier feelings' is the cherry snow has long been the tone, this 'heavy feeling' is not only reflected in the attitude of consumers, but also reflected in the attitude of the agents.Chen Ying told "Aiken appliances" , Sakura snow on the agent to take the usual practice is to do our best to support, not because a little performance did not reach, do not give the opportunity.This is why many agents cooperate with Sakura snow is more than a decade.

Since the establishment of Sakura snow, has been focusing on product development, product quality and service quality as the core support point of the brand.It is precisely because Sakurai firmly grasp the two products and services, only Sakura snow long Up to 19 years of steady development.