Tractor market: the traditional big carbazole active change | strong cross-border business follow-up

Domineering side leakage 'Dongfanghong', valiant 'Deere Green', the magnificent proud of the 'big iron cow', fresh and handsome 'Mountain King' - 2017 China International Agricultural Machinery Exhibition, full Lots of cool tractor cool than cool, what are you most in love with? From the tube to see what the new trends in the tractor market?

'Star' products favored

There is no doubt that in the tractor market, those well-known 'celebrity' products with strong technical accumulation and mass base will always be the user's heart meat.

In China, a drag stand, the East Red LF2204 power shift tractor is well-deserved number one 'star', it is rendering the red momentum, giving a strong visual impact, beautiful. This is now the real domestic brands' Big Mac ', Can be described as the' first celebrity 'of the entire show, has attracted many viewers competing with each other, photo.

At the Lovol Heavy Industry Pavilion, the domineering Aps tractor was presented with a high-quality and practical Gotthardney orchard dedicated tractor. Driving Apostles tractor, a Heilongjiang Agricultural Machinery Cooperative president said: 'Really exciting, I lack a few such cooperatives, I want to quickly order a few.

Zoomlion PL2604 tractors also attracted the attention of many customers at the show.In order to win the voice of independent brand agricultural machines on the stage of high-end products, Zoomlion actively promotes intelligent manufacturing and lean manufacturing, achieving great importance in the field of high-powered tractors Breakthrough.PL2604 tractor is PL2304 tractors to achieve volume production put on the market, Zoomlion again launched a high-end large-horsepower tractors. PL2604 tractors with full power shift gearbox, can achieve a variety of operating conditions do not stop change Block, equipped with automatic driving system, enabling automatic driving, widely used in farming, field management and other agricultural production of precision operations.

Changzhou Dongfeng Agricultural Machinery exhibited tractor products are very rich, from more than 50, more than 70 to more than 100 horsepower section, the maximum horsepower section raised to 220 horsepower.It is reported that the current annual output of large and medium-sized Dongfeng wheeled tractor sales of 50,000 units , Ranking third in the industry, the market share of 12%.

With a long history of Tianjin Tractor Co., Ltd. brings 8 giant 'tractor', demonstrates the tractor business 'evergreen' style.In addition, in recent years Weifang Paragli, Yantai Dongfeng, Xuzhou Kyle and other industries 'nova' tractors are also particularly dazzling, favored by many viewers.

New products to win high popularity

As the annual farm machinery show, China International Agricultural Machinery Show is the best platform for enterprises to launch new products to win popularity. At this year's International Agricultural Machinery Exhibition, many new tractors were unveiled, gaining a high degree of attention.

John Deere unveiled the new model 2704 for the 8R series tractors at the show and invited the first user representatives of the 8R-2704 to witness this exciting moment together with John Deere's global management and the audience in China, The new model released this time is a more suitable product that integrates Deere's world-leading technology tailored to Chinese users. The 8R series tractors, powered by John Deere PowerTech 9.0-liter 6-cylinder engines, have a large reserve torque engine to boost the tractor Ability to adapt to load changes in changing conditions; 16X4 full power shift transmission, Comfortable right-angle rotation of 40 degrees air-suspension seats, support for Chinese-language color touch screen control center, help to operate Efficiency of the leap; the car equipped with 10 computer modules, 20 sets of software to detect and control the tractor operation, highly intelligent 8R tractors provide human-assisted features such as lighting programming, double speed field cruise, etc., support ISOBUS easy access to advanced equipment, Integrated ATI automatic navigation system plug and play, fully reflects the Deere intelligent high-powered tractor superior performance this time in the original 2904, 3204 two Based on the model, the new release 8R-2704 model, so that more Chinese users to benefit from advanced products bring high efficiency.

Aike at the show the new launch of the World Series Comfort Edition / Essential Tractor. Acco (China) Investment Co., Ltd. General Manager and general manager of sales and marketing in China Wang Ji told reporters: 'This is our right The result of the market research is aimed at the Chinese market and Chinese users devoted themselves to the research and development of products, I believe it will become the choice of many users.

In addition to the SD1604Plus variable-frequency tractor, SARDIN also brought new products to paddy fields, upland fields and multi-functional tractors. The SD2204 and SD1854 are powerful, SD1004 and SD804A work efficiently, and the SD804 and SD6O4 multifunctional multi-topographies Matching, the appearance of the product is well-known Italian designer surgeon, technical aspects from the parts processing to improve the whole application of up to more than 500. It is reported that Sutin exhibition on-site reception of up to more than 400 intention dealers, participants were more prototype Unleash the spot, sent directly to the market.

In this exhibition, Wuzheng Group brought 9 agricultural equipment and new products such as MF1604 tractors, etc. Mao Hong, president of China Agricultural Machinery Circulation Association, Gao Yuan'en, honorary president of China Agricultural Machinery Industry Association and Jiang Weidong, chairman of Wuzheng Group, Wuzheng newly launched MF1604 tractor Jie Cai. MF1604 Tractor is the Wuzheng Group's ingenuity for the work, it is supporting Weichai high-pressure Common Rail country three engines, before and after the weight of reasonable, traction, to meet the deep loose, deep turning and heavy load Job requirements, to bring users efficient, easy and reliable job experience.

Chongqing Zongshen Babei Tractor Manufacturing Co., Ltd. held at the show 'Mountain King is Pavechchi' - Pavillion ZS554 tractor conference, attracted the audience surging. The first show of the first round of mountain fold It is reported that Pavillion 'originated in Italy, is the originator of the tractor turning mountainous, Zongshen Babei Rui through its Italian joint venture company's advantages have been licensed to produce and sell in China.

In addition, 18 models on display at Wodong Machinery Co., Ltd. are also the first to be exhibited on the Aolong 1804A tractor, which also attracts a large number of interested users for consultation.

'Cross-border' tractor lead to thinking

Tractor market this year, the overall downturn, saturation, but the tractor is still in the market segments waiting to dig a realistic situation is that hilly mountain areas in China need horsepower tractors, land transfer in northern China and the large-scale operation of large horsepower tractors Demand is strong.

However, even in the downturn of the tractor market, there are still some enterprises that have made inroads into the tractor industry, such as the brave ones and the famous enterprises such as the Jufengzhongnongfa.

In this exhibition, the brave tractor debut extraordinarily attention.Reporters saw brave Meng YM1504-F and YM1804-G two tractors, refined product design structure, color beautiful, fashionable and full of momentum at the show and Like a fierce corn harvester, blitz.

It is reported that since the announcement of a new journey toward power machinery, PBOC made great efforts to further increase investment and work actively, put in high-level technical personnel, developed and trial-produced a Distinctive characteristics of the horsepower tractors, scientific and technical personnel overcome difficulties, successfully upgraded to develop a new 130 horsepower - 200 horsepower and other horsepower tractors.

Analysis of the industry, on the whole, the tractor field despite intense competition, but the industry concentration is not high.At present, the field of high-powered tractors Lvwo, YTO, Deere, Case and other 'big carbazole' firmly grasp the market In the mainstream, there are also some new and emerging businesses such as Hawker and Dongkat, which try their best to seize the market share. The traditional enterprises are sticking tenaciously and the new forces are pressing harder and harder. Under such circumstances, the market positioning is particularly important.

Reporter interviewed found that the main main tractor host business is still sticking, many companies have also expanded the product chain, developed a horsepower segment products, and even many tractors do their own products in the highest horsepower breakthrough, This is perhaps the initiative to adapt to market adjustments and changes.

Experts predict that China's large and medium-sized tow markets may hit a bottom next year, but the rebound is limited. The market for large and medium-sized trailers is both an opportunity and a challenge. Ultimately, it can only rely on strength to win. Which enterprise has good product quality and reliability and better service , Higher cost, peasants who bought the account in the tractor market, the number of new companies is not important, the market survival of the fittest is the king, the last laugh is the real winner.What tractors will be in the market next year Struggling, stand out, can only wait and see.

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