Motorcycle sales in Japan have been sluggish recently, while mini-cars and smart electric bikes, on the other hand, are attracting more and more young people at their right prices as their preferred means of transport.
Today, several major motorcycle manufacturers in Japan plan to invest more resources to develop medium-sized and large motorcycles for greater profits.It has been analyzed by industry experts, motorcycle manufacturers such behavior, Will also lead more and more young people away from motorcycles.Motorcycle manufacturers have been caught in a dilemma.
Hiroyuki Yanagi, president of Yamaha Motor Co., said at a joint news briefing in Tokyo in Tokyo recently that the motorcycle market is currently in a downturn. "Similarly, on Motorcycle Day on August 19 this year, Japan The top four motorcycle maker executives talked about the topic at a press conference in Japan, where 338,000 motorcycles were sold in 2016, up from their highest level in 1982, according to the Japan Automobile Manufacturers Association (JAMA) One-tenth of the sales of 3.285 million units.
In recent years, although 50cc or smaller displacement electric motorcycles account for half of Japan's domestic motorcycle market, sales of these models have also been similarly weak recently. Some sources said that the popularity of mini-cars and smart electric bikes , Apparently will cut sales of motorcycles.It is reported that in the local, smart electric bikes at the price of 100,000 yen (about 6088 yuan) to 150,000 yen (about 9133 yuan) between the ordinary Motorcycle 150,000 yen (about 9133 yuan) The starting price is indeed a lot cheaper, and the owners do not need a driver's license and refueling.
In fact, as early as 2011, smart electric bikes sold more than motorcycles, and even increased its sales to 540,000 units in 2016, which was 1.6 times that of motorcycle sales in that year. As early as the early 1980s, Honda and The Yamaha and Yamaha companies fought a fierce sales battle for mopeds and were also described by many as the 'HY war.' Of course, other competitors did not stop, and Suzuki plans to focus on medium and large motorcycle products Kawasaki is hoping to promote its brand, but it also focuses on medium- and large-sized motorcycles, while some observers fear that manufacturers will focus on the development of medium-sized and large motorcycles, which may allow young people with small savings , Unable to pay the price of motorcycles, and even led them away from the motorcycle.
According to a JAMA survey in 2015, the average age of motorcycle buyers was 52.9 years, about 1.5 years above the average age of the survey in 2013. 'If this trend continues, our motorcycle business will face a huge , "Said Yamaha's director Katsuaki Watanabe, but it is worth noting that motorcycle companies have also been able to attract young people to buy and have had some success by injecting fashionable designs into their models. Motorcycle sales in Japan for the January-June period increased 20% from a year earlier. "If we can give the younger generation the pleasure and excitement they expect, they will buy it." Honda Motorcycle Business CEO Noriake Abe said.