Alibaba CEO Happy Yao said Double XI is not only a consumer festival, but also all businesses, all the great power of business power, he called it the 'Business Olympics'.
The purchasing power of the people has been fully exploded, not only Lynx, the conclusion of this law has been confirmed in other e-commerce platform.According to the data obtained by Phoenix Technology - 7:46 on the 11th, Jingdong Global Goodies Festival Single amount exceeded 100 billion yuan; 8:52 on the same day, Suning channel sales that last year, more than all day last year; and Netease Koala Hai dual 11 starts just 28 minutes, its sales reached last year.
11 seconds to break billion, 3 minutes and 01 seconds to break 10 billion yuan, 9 hours over 100 billion yuan, November 11 0:00 -24 points, just past 24 hours is destined to be occupied by digital 24 hours after the number bombing, It is also of great significance to review the nine-year history of Double XI and look ahead to the future of Double XI.
Science and technology open the imagination double eleven is the best parade ground
November 11, 2017 Just past 0:00, the bright dome of Building 1 in Xixi Park, Alibaba is lit. This is the Tmall Twin 11 Global Carnival Technical Operations Command Room, while the "Super Engineering" technology behind Double 11 Global Carnival Also here.
Zero, the consumer data from consumers around the world an instant influx: opening only 3 minutes 1 seconds, the volume of transactions exceeded 10 billion yuan in the binary world new records are also refreshed: the transaction to create a peak of 325,000 per second , Paying a peak of 256,000 per second, 2.1 times that of last year. The total payments made through Alipay amounted to 1.48 billion, an increase of 41% over last year. However, despite the influx of Ali's technology The team is well protected by a 'silky smooth experience'.
On November 11, Zhang Jianfeng, chief technology officer of Alibaba Group, said in an interview that Double 11 is not only an unprecedented large-scale socialization and large-scale application of machine intelligence, but also makes this year's Double 11 the largest human being in human history It can be said that dual 11 technology is not commanded by me this year, but by the machines and people.
Behind this is the 'New Species' Legion of large numbers of intelligent robots that have infiltrated every corner of the Lynx Twin 11 global carnival, from picking up merchandise, shopping guides, customer service, designing posters, patrolling rooms to managing warehouses and more.
Alibaba engineers invented the AI designer 'Luban' and designed 410 million merchandise posters during the double 11. It integrates the AI techniques of image depth learning and enhanced learning, just as ordinary designers do from sketch to frame, detail elements And a series of design, to provide consumers with the best product display.
Consumers selection process, Ali machine intelligent recommendation system double 11 day for the user to generate more than 56.7 billion different exclusive shelves, the same as the smart shopping guide, to consumers' billion people face 'personalized recommendation; robot customer service' Ali Xiaomi, 95% of customer service counseling in double 11 the same day to answer questions about consumer rules, shopping carts, refund applications, and Ali will also open the robot customer service capabilities to the business, the introduction of 'shop Xiaomi' Help businesses ease the pressure of customer service consulting.
The distribution of rookie logistics has realized the comprehensive upgrade and large-scale application of smart logistics. By improving the delivery efficiency through the intelligent analysis of the double-link logistics, it is necessary to allocate the junk products to the nearest consumers immediately before the start of double 11 warehouse.
Robots also ensure double 11 data center safety. During the double 11 period, the inspection work in North China data center was completed by daytime patrol operation of intelligent operation and maintenance robot. The data center was inspected 24 hours and the second-level detection was performed on billions of data points And fault location, replacing the operation and maintenance staff in the past 30% of the repetitive work.
Where do traffic come from?
The Lynx double 11 is a new trial of a large retail area, the world over 140,000 brands invested 15 million good merchandise at home and abroad over 100 million businesses online and offline access, 52 major shopping district, nearly 100,000 smart stores, At the same time, Lynx double 11 this year further to the world, Lazada has covered nearly 600 million consumers in Southeast Asia, Aliexpress overseas users of more than 100 million, including Hailan home, 100-gazelle, Gree and other 100 Chinese brands, including Lynx dual 11 'to the sea' for consumers worldwide.
The potential energy of the Reds is getting bigger and bigger. Taking the two most popular Reds and the Pears on the Weibo as an example, the opening of Leslie's store, My Joy's Wardrobe, The first 30 minutes, the two Reds shop into the whole network selling the top 10 women's wear industry, which in the 'double 11' history is the first time.
Getting traffic from social platforms is an important feature that distinguishes Reds from their traditional counterparts. Reds draw fans through personalized, original content and continue to interact with fans through rich forms such as images, videos, and live feeds, giving fans the same recognition The recommended way of life and consumption, so as to form a personalized brand image, and then fans into users.At the same time, microblogging window conversion rate than the direct release of e-commerce links to increase nearly 3 times, resulting in higher Sales efficiency.
Jingdong previously announced the start of 11.11 World Good Things Festival and Sogou reached a strategic cooperation, together with the previous Beijing X plan Tencent, today's headlines, Baidu, Qihoo 360, Netease, Jingdong has several major domestic Internet industry ' Flow King "alliance, reaching nearly 100% of Internet users to provide more traffic and exposure inside the station station.In the e-commerce business slowdown, the brand on the line of effective traffic and conversion demands will be more and more strong.
For example, Jingdong Group and Tencent announced that they will jointly launch the 'Jingteng Unbounded Retail' solution for empowering brands. Based on the consumer's trading habits in Jingdong, Tencent's in-depth insight into the social behavior of users and the brand's Offline shopping data, tailor-made high-level marketing activities and services to consumers, and create a retail solution for brands with high integration of online and offline integration, deep service customization and scene transaction.
At the same time, Jingdong will also launch a long-term cooperation with brand owners based on the Beijing X Plan and launch the Marketing Friends. Through the way of "Head Media + Jingdong", the company will give support to marketing, brand and data Brand to provide brand exposure, sales increased rapidly, accurate shop marketing, precision results drainage and other full range of solutions.
Double 11 evolution history
Before 2009, Nov. 11 was just a synonym for 'Singles Day'. At that time, Lynx was also called Taobao Mall. Double 11 made its debut in the '50% Off Package' Chinese life.
In 2009, in the Happy Kids' office, everyone discussed at the time was to make a festival for everyone 'high.' That year's Double 11, with sales of only 52 million yuan, only 27 brands participated in the event, and they Think this is just a promotion, but did not care to create a history.
In 2010, 'Double 11' grew rapidly with an average of over 20,000 transactions per second. 181 stores sold over 1 million with a total turnover of 936 million. That figure exceeded the one-day retail sales in Hong Kong at that time.
In 2011, "double 11" total turnover reached 3.36 billion yuan until the end of December of that year, double 11 package was completely finished hair double 11 more and more face payment, logistics and other aspects of the test, but also catalyzed the business fundamentals Complete facilities.
In 2012, Taobao Mall officially changed its name to Lynx, and Double 11 also had its own official name, Double 11 Shopping Carnival. This year, Lynx 'Double 11' online total turnover reached 19.1 billion. It is also from this year that the double 11 boom has been covered from the internet to offline. Shopping malls and department stores have also launched activities.
In 2013, Lynx 'Double 11' designed 2,000 system plans ahead of schedule. This year was also the first time a newly established rookie logistics company was tested. In combination with Skynet and the Internet, rookie stores in advance through big data, Real-time early warning and deployment of radar This year's 'double 11', the transaction amounted to 36.2 billion yuan.
Alibaba was listed on the NYSE in the United States in September 2014. Globalization became the most prominent symbol of Lynx Double 11 in that year, with 74 seconds worth of transactions reaching over 1 billion and 7 hours and 17 points reaching over 20 billion transactions all day Up to 57.1 billion yuan. Behind this set of data are the contributions from businesses and consumers in 217 countries and regions around the world.
In 2015, this year's dual-11 command moved to Beijing to build a multi-screen interactive "Double 11 Spring Festival Evening" at Water Cube with a final transaction value of 91.217 billion yuan and a mobile account for 68.67% of the day's trading of system transactions The peak reached 140,000 per second, Alipay peak peak value of 85,900 transactions per second this year, the country more than 8,000 villages radiation to millions of villagers for the first time to participate in double 11 global carnival this year, 'double 11 'covering 232 countries and regions, more than 5,000 overseas brands, 30 million Chinese consumers bought imported goods.
In 2016, Tmall Double 11 Global Carnival reached a total turnover of 120.7 billion yuan in 24 hours, accounting for 82% of the total online transactions, with a peak of 175,000 transactions per second. In this year's double 11, online and offline, logistics, Payment, big data cloud computing integration, promote the birth of a new economy.
In 2017, Lynx double 11 eventually turnover reached 168.2 billion yuan, accounting for 90% of wireless, the global payments made by Alipay consumers a total of 1.48 billion pen, an increase of 41% over last year, covering 225 countries around the world And regions, the day the day 812 million orders for the logistics.
As Alibaba CMO Dong Benhong in BOSE, Nike, Estee Lauder several businessmen head of China said today's Double 11, has not only created a miracle of consumption, more importantly, on this day due to massive orders, You can focus on keeping all the data in all dimensions of the user, and give guidance to the business for the entire business plan for the next year. Therefore, 'good play has just begun.'