Apple would like to once again define the next 10 years smart phone technology, dominate the market for 10 years, can become a trend, to see the dynamics of competitors know.
Apple advance notice of the three major non-Apple camp to invest actively in the layout
Currently, regardless of the 3D sensing lens technology, AR augmented reality and artificial intelligence chips, handset makers other than Apple have already moved and actively invest.
In the 3D sensing technology, the most noteworthy company is Shenzhen Obi Zhongguang.Last year, the market is still for MediaTek fingerprint recognition company remittances, stock prices rose excited, MediaTek has quietly to 350 million US dollars price, Invest in this 3D sensing company, into another field of biometrics.View back, MediaTek investment time point is extremely accurate.
Huang Yuanhao, founder of Obihiro Light, disclosed in an interview that as early as November 2015, Obihiro started selling 3D sensors, which is also the first company in China to design and manufacture 3D sensors, And has a complete solution, is one of the few existing off-the-shelf products in the MediaTek blessing, OPPO is actively working with Obi Optronics, the phone with 3D sensing and AR capabilities.
Back to Taiwan, on August 30, Qualcomm and Wonder Vision jointly announced a collaboration to launch a 3D sensing product that integrates Qualcomm's Spectra ISP signal processor and Wonder Vision's wafer-level optics (WLO), predicting 2018 Put into operation in the first quarter of 2009. Xiaomi's flagship mobile phone next-generation plans to use Qualcomm and King's products; Huawei is expected to cooperate with Mantis Vision Israel.
'Android camp phone, to be able to compete with Apple in the second half of 2018.' An analyst observed that the first quarter of next year on the hardware production of energy, why Android camp's mobile phone products to be equipped with 3D sensing by the end of next year?
Algorithms and Applications Unfamiliar 3D sensing is also hard to catch up with Apple's footsteps
'The relevant algorithms and applications are not yet ready,' he analyzed, although early next year already have the relevant components, but must have the correct algorithm in order to allow different designs of mobile phones are correctly in accordance with the signal sent by the phone to calculate Face size, and, even if the phone can detect the correct distance, lack of application is also a big problem.
On the contrary, Apple has accumulated a number of special applications, such as augmented reality emoji Animoji, allowing emoji to follow your expression, and also developed an augmented reality camera that can help you search for large-scale activities Friends, Apple camp also offers augmented reality games, such as the zombie shooting game "Our World", the virtual pet game "The Very Hungry Caterpillar"; non-camp camp's mobile phone brands are not yet clear and rich application scenarios.
In June of this year, Apple just released AR software development platform ARKit, Google followed in September released augmented reality development tools ARCore, claiming to be 100 million Android phones have become augmented reality platform.In April this year, the face The book also changed its previous bet on VR, publishing AR Studio at a developer conference, Facebook's founder Mark Zuckerberg changing portals, expending collateral eyeglasses expensive, and taking a long walk Of the time, but everyone has a smart phone, so the first mainstream Augmented Reality hardware should be a cell phone. In other words, these big companies are grabbing the AR application development team this year.
When we visited Kaiyun Technology, we discovered this phenomenon.
Kai Yun Technology is a Taiwanese company, in the past three years, they focus on the development of 3D imaging technology, with their technology, just pick up the phone for their own take a photo, the system can automatically design your own 3D virtual doll , Doll with wigs, glasses, these virtual accessories, there is no problem.
Kai Yun was originally based on their own research and development '3D pat', '3D stickers' make money from both App, did not expect this year almost called the name of mobile phone manufacturers and Facebook, all rushed to visit .For example, China's mobile phone Huawei, the leading company, is currently working with Qiyun to transform Qiyun into a display application on the Huawei AR platform. Facebook also visited Qiyun several times this year, bringing Qiyun and Mito Xiu Xiu together to key AR partners in Asia.
'A month ago, wonderland chairman Wu Bing-sheng sat in this room,' Qi Yun, chairman of Qi Yun said a few days, the wonders decided to invest Kai-yun, and even Samsung had planned to find them cooperation.
Next, the software is the key.University of Broadcom Pude Yu that can convince consumers for 3D sensing and AR money, the number of games and applications is the key.He estimates that 74% next year, Apple's mobile phone Equipped with 3D sensing, but only 2% of Android phones equipped with this feature.
Artificial intelligence processor tug of war Android, Apple camp each other signs
Apple's flagship iPhone X release, as well as another major feature highlight, is the A11 Bionic, an artificial intelligence processor with a built-in dual-core Neural Engine. Without it, Cook carefully planned AR and somatosensory function will not work.
In this regard, the Android camp and Apple's smaller gap.In September, Huawei's processor maker Hass has released the first artificial intelligence processor Kirin 970, which is the world's first built-in stand-alone neural network cell phone artificial intelligence Processor; Samsung is expected in 2018 launched a new generation of Exynos processor, will integrate neural network calculus technology, according to legend, the model is equipped with the flagship Galaxy S9.
In addition to mobile phone brands, handset chip makers have also competed to plug flagged artificial intelligence processor market, have the opportunity to allow more non-Apple mobile phone brands, into the artificial intelligence processor.In July, Qualcomm announced the provision of Snapdragon nerve Processing engine software development kit, equipped with Snapdragon mobile devices can speed up the processing of deep neural network operation burden.Recently also came MediaTek's new generation of Helio P70 processor built-in neural network technology is expected to put into operation next year .
From the Android camp layout can be seen, 3D sensing, AR and AI, is also an important keyword in the development of mobile phones next year, Obi Zhongguang and other emerging companies performance, it is noteworthy.