On the afternoon of November 7, 2017, a leading artificial intelligence technology company in China went out to ask a medium communication meeting in Beijing's Zhongguancun. It released the first domestic user report on smart speakers - the "Ask-and-Go" strategy Smart speaker user data report ", and explain the company's future development strategy.
Go out to ask CEO Li Zhifei release 'go out to ask strategy and smart speaker user data report'
Go out to ask for the first time that IAC commercialization strategy
Going out to ask As the first artificial intelligence company to put forward the path of AI as the core, the vision is to define the next generation of human-computer interaction, and the core of all products is the virtual personal assistant VPA to ask. Ticwatch, Smart Mirror - Ask magic mirror Ticmirror, Ask the magic eye Ticeye, Smart speaker - Ask the speaker Tichome, etc. A variety of AI + consumer electronics, powered by multi-scene linkage virtual personal assistant, go out and ask to achieve the voice Interactive technology in outdoor, car and home scene landing applications, artificial intelligence technology into all aspects of daily life.
Going out to ask the three standard layout of AI + consumer electronics products - the utility of AI, market demand and product synergies. Smart hardware still belongs to a new category, still has a lot of room for growth, and has gained some user awareness. New products can work synergistically with existing products and improve the ecosystem as a whole, with smart speakers as an example, where users can interact with the Ticwatch interrogation watch and control smart home devices using the 'home talker' feature.
'VPA-centric cross-scenario linkage' is the AI consumer electronics strategy to go out and ask, the future of consumer electronics will move toward the miniaturization, no screen, no keyboard evolution from the scene, the consumer electronics will gradually carry , Portable, constantly emerging in home, car and outdoor scenes and more.
According to "go out to ask questions strategy and smart speaker user data report" issued by the door to ask questions, voice interaction in different scenes of the user activity varies, although the use of voice interaction on mobile phones user activity less than 4% Not easy to frequent hand operation of the device, the proportion of voice interaction increased significantly, smart watch end user activity reached 25%, intelligent mirror end user activity reached 60%, smart speaker end user activity reached 80%, in Google Glasses on the user activity reached 90%.
At the conference, Li Zhifei, founder and CEO of Quest, said that in the future, voice interaction will become the mainstream interactive mode of consumer electronics and will occupy 30% of interaction time between users and devices.
Globalization is the future trend of consumer electronics
AI consumer electronics companies want to be large-scale internationalization, the European and American markets have a more mature market acceptance of consumer electronics to smart phones, for example, China accounted for 30% of smart phone market share, North America and Western Europe, respectively, only 11%. Take smart watches as an example, North America accounts for 39% of the global market, while Western Europe accounts for 24% .In North America, for example, smartphones occupy most of the smart speakers' market share. Taking wireless headphones as an example, North America and Western Europe occupy 45% 23% of the market share, are much higher than the Chinese market share.
Go out to ask Google's strategic cooperation laid the foundation for its international product, Google investment in 2015 to ask C round of financing, go out to ask has been with Google maintained a close strategic partnership, with Google's complete ecosystem , Go out to ask for overseas users to provide high-quality hardware products and improve the localization services.
Since entering the international market in 2016, products to go out to ask questions have been sold to more than 30 countries around the world. In July 2016, the Ticwatch series debuted in Kickstarter for the first time to raise $ 2,085,491 in crowdfunding to become a Chinese company overseas In July 2017, Ticwatch S & E once again set a record for crowdfunding of overseas companies in China with a total of $ 3,203,762 in Kickstarter. Following a strategic partnership with Google Android Wear in 2015, this year 5 Month out Ask Google to become the first official assistant hardware partners, in October this year for overseas markets for sale TicHome Mini is the first one equipped with Google Assistant smart speakers.
Ticwatch and portable smart speaker TicHome Mini enter more than 30 overseas countries and markets with a diversified product portfolio to go global and continue to penetrate the global market and to expand rich, including offline sales and operators Sales Channels In 2017, overseas sales of Ticwatch 2 and Ticwatch S / E accounted for 37% of overall sales.
Smart speaker market in China started, pain point function for the content and smart home
Go out to ask the speaker Tichome live map
After inquiring and combing the user behavior and data of the speaker Tichome, he went out to ask and found out the following rules of using the smart speaker user population.
At present, the user population of smart speakers is still mainly male, 91% of users are male, of whom 53% are married and 43% are educated. People from the Internet industry are still the mainstream users of smart products and are distributed In Jiangsu, Guangdong, Beijing, Shanghai, Zhejiang, Shandong, etc. Due to the large number of married people, intelligent speaker buyers pay more attention to home use scenarios, and the most commonly used function of these users is to play children's stories.
Compared with data released by Amazon Echo, both of the top two head applications in smart home play music (both over 50%) and home controls (25% in China / 31% in the United States), but Chinese users use smart speakers to inquire about the weather, inquire around services and listen to podcasts.Users in USA use smart speakers to count the time, listen to news and shopping.
However, compared with the Alexa market in the United States in full swing, the Chinese smart speaker industry is still in its infancy.Alexa has more than 25,000 skills, nearly 10,000 are the latest 3 months uploaded by developers, including Starbucks, Uber and other well-known Brand.American smart speaker sales are expected to reach 2 million units in 2017. While almost all of the Chinese market is currently a manufacturer independent research and development skills shops, developers have not yet established ecological.China's smart speaker sales in 2017 is expected to reach 50 million units.
Listening to music is the most important consumer speaker for the speakers, with content and sound quality being the basis for smart speakers. On average, a user plays 110 minutes of audio per day. The user prefers to listen to light music, followed by piano music. 55.5% of users are willing to listen to music 76.4% of users are willing to pay the annual fee of music more than 70 yuan 64.4% of users to Tichome's sound quality satisfaction score of 8 points and above.
Smart speakers can become the home control center, 65% of users in the report are willing to buy smart home devices, 25% of users connect to smart home devices, of which the per capita number of connected home appliances is 5. Each user on average voice control appliances 4 46% of the smart devices are placed in the 'living room' and 27% are in the 'bedroom'. The top three smart devices in the device are light, TV, air conditioner and home appliance control, which is second only to music play.
On the afternoon of November 7, 2017, a leading artificial intelligence technology company in China went out to ask a medium communication meeting in Beijing's Zhongguancun. It released the first domestic user report on smart speakers - the "Ask-and-Go" strategy Smart speaker user data report ", and explain the company's future development strategy.
Go out to ask CEO Li Zhifei release 'go out to ask strategy and smart speaker user data report'
Go out to ask for the first time that IAC commercialization strategy
Going out to ask As the first artificial intelligence company to put forward the path of AI as the core, the vision is to define the next generation of human-computer interaction, and the core of all products is the virtual personal assistant VPA to ask. Ticwatch, Smart Mirror - Ask magic mirror Ticmirror, Ask the magic eye Ticeye, Smart Speaker - Ask the speaker Tichome, etc. A variety of AI + consumer electronics, powered by multi-scene linkage virtual personal assistant, go out and ask to achieve the voice Interactive technology in outdoor, car and home scene landing applications, artificial intelligence technology into all aspects of daily life.
Going out to ask the three standard layout of AI + consumer electronics products - the utility of AI, market demand and product synergies. Smart hardware still belongs to a new category, still has a lot of room for growth, and has gained some user awareness. New products can work synergistically with existing products and improve the ecosystem as a whole, with smart speakers as an example, where users can interact with the Ticwatch interrogation watch and control smart home devices using the 'home talker' feature.
'VPA-centric cross-scenario linkage' is the AI consumer electronics strategy to go out and ask, the future of consumer electronics will move toward the miniaturization, no screen, no keyboard evolution from the scene, the consumer electronics will gradually carry , Portable, constantly emerging in home, car and outdoor scenes and more.
According to "go out to ask questions strategy and smart speaker user data report" issued by the door to ask questions, voice interaction in different scenes of the user activity varies, although the use of voice interaction on mobile phones user activity less than 4% Not easy to frequent hand operation of the device, the proportion of voice interaction increased significantly, smart watch end user activity reached 25%, intelligent mirror end user activity reached 60%, smart speaker end user activity reached 80%, in Google Glasses on the user activity reached 90%.
At the conference, Li Zhifei, founder and CEO of Quest, said that in the future, voice interaction will become the mainstream interactive mode of consumer electronics and will occupy 30% of interaction time between users and devices.
Globalization is the future trend of consumer electronics
AI consumer electronics companies want to be large-scale internationalization, the European and American markets have a more mature market acceptance of consumer electronics to smart phones, for example, China accounted for 30% of smart phone market share, North America and Western Europe, respectively, only 11%. Take smart watches as an example, North America accounts for 39% of the global market, while Western Europe accounts for 24% .In North America, for example, smartphones occupy most of the smart speakers' market share. Taking wireless headphones as an example, North America and Western Europe occupy 45% 23% of the market share, are much higher than the Chinese market share.
Go out to ask Google's strategic cooperation laid the foundation for its international product, Google investment in 2015 to ask C round of financing, go out to ask has been with Google maintained a close strategic partnership, with Google's complete ecosystem , Go out to ask for overseas users to provide high-quality hardware products and improve the localization services.
Since entering the international market in 2016, products to go out to ask questions have been sold to more than 30 countries around the world. In July 2016, the Ticwatch series debuted in Kickstarter for the first time to raise $ 2,085,491 in crowdfunding to become a Chinese company overseas In July 2017, Ticwatch S & E once again set a record for crowdfunding of overseas companies in China with a total of $ 3,203,762 in Kickstarter. Following a strategic partnership with Google Android Wear in 2015, this year 5 Month out Ask Google to become the first official assistant hardware partners, in October this year for overseas markets for sale TicHome Mini is the first one equipped with Google Assistant smart speakers.
Ticwatch and portable smart speaker TicHome Mini enter more than 30 overseas countries and markets with a diversified product portfolio to go global and continue to penetrate the global market and to expand rich, including offline sales and operators Sales Channels In 2017, overseas sales of Ticwatch 2 and Ticwatch S / E accounted for 37% of overall sales.
Smart speaker market in China started, pain point function for the content and smart home
Go out to ask the speaker Tichome live map
After inquiring and combing the user behavior and data of the speaker Tichome, he went out to ask and found out the following rules of using the smart speaker user population.
At present, the user population of smart speakers is still mainly male, 91% of users are male, of whom 53% are married and 43% are educated. People from the Internet industry are still the mainstream users of smart products and are distributed In Jiangsu, Guangdong, Beijing, Shanghai, Zhejiang, Shandong, etc. Due to the large number of married people, intelligent speaker buyers pay more attention to home use scenarios, and the most commonly used function of these users is to play children's stories.
Compared with data released by Amazon Echo, both of the top two head applications in smart home play music (both over 50%) and home controls (25% in China / 31% in the United States), but Chinese users use smart speakers to inquire about the weather, inquire around services and listen to podcasts.Users in USA use smart speakers to count the time, listen to news and shopping.
However, compared with the Alexa market in the United States in full swing, the Chinese smart speaker industry is still in its infancy.Alexa has more than 25,000 skills, nearly 10,000 are the latest 3 months uploaded by developers, including Starbucks, Uber and other well-known Brand.American smart speaker sales are expected to reach 2 million units in 2017. While almost all of the Chinese market is currently a manufacturer independent research and development skills shops, developers have not yet established ecological.China's smart speaker sales in 2017 is expected to reach 50 million units.
Listening to music is the most important consumer speaker for the speakers, with content and sound quality being the basis for smart speakers. On average, a user plays 110 minutes of audio per day. The user prefers to listen to light music, followed by piano music. 55.5% of users are willing to listen to music 76.4% of users are willing to pay the annual fee of music more than 70 yuan 64.4% of users to Tichome's sound quality satisfaction score of 8 points and above.
Smart speakers can become the home control center, 65% of users in the report are willing to buy smart home devices, 25% of users connect to smart home devices, of which the per capita number of connected home appliances is 5. Each user on average voice control appliances 4 46% of the smart devices are placed in the 'living room' and 27% are in the 'bedroom'. The top three smart devices in the device are light, TV, air conditioner and home appliance control, which is second only to music play.
