'After 11 o'clock on November 11, just 1 minute Jingdong appliance flat-panel TV sales break billion, to 10 am, air-conditioning sales 3 times, water heater sales 3 times, TV sales 2.5 times, dishwasher sales 2.5 times , Washing machine sales of refrigerators 2 times, water purification sales up 4 times .American, Gree, Haier within 1 hour of last year's full-year sales. 'On November 11 at the '11 .11 Jingdong Global Goodies' media open day activities , The first debut Jingdong Group Vice President Jingdong Mall Home Appliances Division and CEO Yan Xiaobing in the publication of these eye-catching sales data conceal joy, and rhetoric 'not only in 11.11, Jingdong all year round home appliances industry's home!'
From the already announced half-day sales data, JD.com once again create new sales records, continue to expand the channel's largest home appliance channel all-round leading edge.From November 1 on the line of the JD appliance sales list has become the appliance brand in 11.11 war speed competition in the strategic high ground November 1 has been a good start, the latest features and trends in the appliance industry are reflected in the sales of JD.com big data.
Jingdong appliance rankings become a brand competition for the heights
From 11.11 on November 1 big start to start good, JD Appliances show the scale of China's largest home appliance retail channels, sales broken 10 billion the previous 10 minutes, the first one hour beyond 2016 full-day sales, the first 9 hours of Sales reached 2.5 times the previous day.
After making a good start, the vigorous sales growth of Jingdong appliances was out of control. The categories of emerging appliances were particularly rapid. The number of dishwashers and coffee machines increased nearly 2.5 times in the first 10 days. The beauty salons, cleansing devices and massage chairs increased by 3 times. Steam Box growth of more than 6 times, the sales data is being refreshed.November 11, millet 5 minutes last year, all-day sales over Sony last minute 15-minute sales last year, Vantage last minute 20-minute sales last year, Hisense 30-minute sales last year, all-day sales over the past year too much 1-hour sales, the boss 1 hour last year full-year sales.
(From November 1, JD.com 11.11 sales charts updated daily to become 11.11 the most authoritative appliance brand rankings.)
Since November 1 daily update, ranking constantly changing Jingdong appliance sales rankings, as in previous years has also become a major domestic and international brands fierce competition for home appliance strategist.In the 11.11 Jingdong appliance platform, home appliance brand, Manufacturers to become the dominant force of the big boost.Service, quality, technology, intelligence, discount, and so the accumulation of factors how many consumers buy? You chase me to catch the list will be the most authoritative and authoritative answer. Authoritative first from the Ministry of Industry data, in the first half of 2017, occupy the home appliances accounted for 61.3% of online appliance sales, appliances become the main battlefield 11.11 home exam.
According to a survey by more than 3,000 consumers in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, more than half of consumers surveyed Meilande on the eve of 11.11 will choose China's largest online and offline retailer Channel Jingdong appliances as the preferred platform for buying appliances.
(Meilande survey data show that 52.26% of respondents chose JD.com appliances as the preferred platform for buying appliances 11.11)
Therefore, as the peak of home appliance sales in the year, the sales of Jingdong Appliances during the 11.11 Top Rank can fully reflect the pattern of the domestic appliance market, consumers' preferences for home appliance brands and the development trend of major categories of home appliances. Appliance brands make every effort to compete in the leaderboard on the reasons.
Partners to force a record high, 'Jingdong prices' into parity
Why Jingdong appliance for 5 consecutive years online home appliance sales share to stay ahead, but also in 11.11 such key points in home appliance sales to create a new record?
This is primarily due to BOE's deepening partnership with domestic and international home appliance brands and win-win partnerships. On the eve of 11.11, Liu Qiangdong, Chairman and CEO of Jingdong Group hosted a dinner party at the headquarters including Midea, Haier, TCL, Hisense, Changhong Skyworth, Oaks, Fang too, Bosch Siemens, AO Smith, Joyoung, Supor, Chi high Chinese home appliances industry, many of the top leaders.
(On the eve of 11.11, leaders of more than 10 leading domestic and foreign appliance brands gathered at the headquarters of Jingdong and met with Liu Qiangdong, Chairman and CEO of Jingdong Group.
Liu Qiang East made it clear: Jingdong through the Internet means to enhance efficiency and reduce the cost of circulation for partners to create greater profit margins.But Jingdong hope to give home appliance brand profit is always Jingdong earned 2 times. People are committed to a number of separate washing machine production line, holiday non-stop to ensure supply for the BOE appliances.It is understood that in addition to 11.11 before Haier, JD.com also received a number of vendors similar to the separate supplier.
As a partnership of win-win cooperation and ample supply of home appliance brand enterprises, BOE's stockpile volume reached a record high before 11.11 this year, constantly increasing inventories through various means such as satellite warehouse, moving warehouse and third-party warehouse. The price of the panel of the upper reaches of the television set is affected by this trend, showing a steady upward trend.
Also because of the cooperation and win-win partnership and adequate stocking, JD.com can always provide consumers with the most favorable commodity prices by virtue of its huge scale advantage and thus become the benchmark price and price of the e-commerce platform Goals and friends in 11.11 complex to collapsing promotional tools different, BOE appliances adhere to 'full minus', 'straight down', 'red envelopes' and other simple and clear incentives.Any consumer after primary school mathematics level The calculation will know in the 'do not engage in gimmicks' to buy goods how much can get the discount.
Different from other e-commerce platforms, JD.com started to make a big push on October 20, various brand days, platform sellers day, daren recommended day, technology tide day, extended promotional period eased consumers 11.11 instantaneous Pressure. So far there is no e-commerce platform to follow the '30 days price protection 'so that any day after October 20 is the best time to buy the consumer.
In order to low-cost promotions and parity with the BOE appliances, we even take the merchants to lock in merchants inventory and other unhealthy platform measures.In contrast Jingdong appliances are constantly upgrading their service standards, from the 2013 '30 day price protection, 30 days return of quality problems, 180 days replacement of quality problems', this year the official launch of the 'Jingdong appliances a small secretary', can provide consumers, including product information, logistics information, orders for sale, the price of a one-stop application Professional customer service platform.
In addition, the BOE launched the 'home appliance purchasing index' to help consumers easily buy appliances; improve the threshold for access to small appliances and regular sampling to protect the rights and interests of consumers; air conditioning 0 yuan installation, delivery and installation, water heater installation costs Caps to solve the user pain points; joint manufacturers to set up 'Alliance of air purifier integrity'; for home appliances repair pain points in the post, the introduction of recycling of used appliances, home cleaning, maintenance and maintenance services.Milande survey company's market research results show that nearly 70% More endorsement of consumers Beijing Jingdong appliance service.
At the same time Jingdong appliance many years digging the potential of the rural market a number of measures in this year's 11.11 began to show significant results.Up to now, Jingdong appliance has opened more than 1,700 Jingdong help service stores, nearly 7,000 Jingdong appliance stores, covering 25,000 townships and over 500,000 administrative villages across the country.
Compared with urban household appliances consumers, rural household appliances consumers pay more attention to service support, prefer to consume 'big' appliances, the average size of the TV 5 inches larger than the city, air-conditioning average power 0.5 times larger than the city, water purifier sales than the city 10 times this year, 11.11 period, from the Jingdong help service stores and appliance stores in Beijing Jingdong sales accounted for 40% of 11.11 appliances sales, showing the rural market unimaginable huge potential.
Jingdong appliances, not only the home appliance industry 11.11
In order to give this year's 11.11 drainage promotions, Jingdong appliances on October 30 and November 10, twice the full circle of friends ads, and because of the 'Chinese new era' theme triggered a wave of domestic and international home appliance brand manufacturers echoed two Secondary friends circle ads are put into full delivery of up to 50 million yuan.That is to say that as long as you are in the country, both in the depressions of Turpan, or in the peak of Everest, all open WeChat consumers can see these two Historic friends circle ads, can know through this ad:
The average daily order volume of JD.com surpassed RMB600 million with annual sales of more than RMB230 billion. Its service covers all counties and cities in China. Only in China, is online shopping the mainstream sales mode in the field of home appliances. Global e-commerce platform guides the direction and trend of progress; Chinese household electrical appliance network purchase ahead of the world, it is Jingdong Appliance directly promote and accomplish this miracle.
And in the entire 11.11 Jingdong Global Goodies Festival after the end of November 13, the third time in Jingdong appliances will be in WeChat circle of friends put the full amount of advertising, announced 11.11 during the complete sales rankings. All open WeChat circle of consumers can see JD.com set up 16 sales rankings, including all categories, large appliances, electrical appliances, a small protection and so on.
With the tide of consumer electronics upgrades in the field of home appliances to start, the BOE 11.11 sales charts from the original 9 list, 11 list rose to 16. List of more and more appliances emerging categories with sales Rapid growth, a separate list.Jingdong Appliance 11.11 sales rankings is a comprehensive review of the appliance industry, but also the strength of domestic and foreign brands of home appliances brands.At that time, the complete sales list will once again show the Chinese household appliances online shopping miracle, as long as the open WeChat circle of friends will be able to witness Jingdong appliance 5 years ahead; witness Jingdong appliance industry has maintained the highest growth rate; witness not only in 11.11, Jingdong home appliance industry all year round are home.