Lead: Walking from Singles' Day in 2009 to today 's Man Made Festivals for Manly Festivals, which has been around for 9 years, on this day, lay people take a shopping tour to' watch the fun ', while insiders are comparing marketing techniques and numbers' Look at the door. "Curtain falls, after all, some people are happy people worry that in this marketing festival, behind every successful figure because of a textbook-level marketing strategy, and these few people attention.
0 o'clock sound, Alibaba announced 2017 Lynx dual-11 global carnival sales amounted to 168.2 billion yuan in the double eleven this competitive fierce fighting, the sales record constantly refreshing, the public eye once again Shock was the most shocking than the Sharp Power Bar screen.According to statistics, as of 24 January 11:00, Sharp Blackhawk total channel sales exceeded 2.5 billion, 4 times over the same period last year, casting another sales peak. In double eleven most popular Lynx platform, Sharp official flagship store sales exceeded 760 million yuan, sales become Lynx official flagship store black champion; Lynx Department total sales of over 1 billion yuan, ranking first.In addition, In the Jingdong platform, Suning all channels, the United States all channels, black sales are also ranked first among them, the Jingdong sales over the same period last year doubled.
Single-day turnover of 2.5 billion yuan, an increase of 406% over the previous year; open grab for 8 minutes, Tmall platform to break 100 million yuan; 3 large-screen TV sales broke billion consecutive million, becoming a hot item 11 explosion-hit single ... ... A beautiful figure indicates that Sharp has regained recognition and pursuit of 'Sharp Fan' after Foxconn energized.
For 2.5 billion yuan this proud figure, Foxconn Technology Group Vice President Chen Zhenguo down a bit calm, but he was excited about another set of numbers' Let me be proud of our sales are the main 60-inch and 70-inch TVs , And a variety of TV sales break billion. 'Dr. Chen told reporters that it is understood that Sharp 60-inch, 70-inch TVs accounted for Sharp's total sales of 46% and 14% respectively, accounting for Sharp's total sales of 42% and 22% That means more than 60% of Sharp's sales and sales come from 60-inch, 70-inch TVs.
Insiders said the Sharp double eleven major victory after Foxconn enabled Sharp to pulse consumer demand, develop a differentiated marketing strategy: lock 60-inch, 70-inch large-screen TV, with the front of the 55-inch TV Confrontation to win, become a 'market value creator'.
Living room color TV into the '6' era big 5-inch big change
Sharp 60-inch TV LCD-60MY5100A, LCD-60TX7008A performance is the most eye-catching sales break billion, which also means that there is an average of one Sharp 60-inch television sold per second, tens of thousands of families to enjoy Sharp made In addition, 70-inch TV LCD-60TX8008A sales have also broken billion. These three TVs called the double eleven television 'popular king'.
Looking back at the Sharp 60-inch TV hot, behind the background is precisely the trend of the entire color TV market is getting larger.Ovier cloud 2017 Q3 omni-channel push total data show that the continued large-scale deepening the third quarter, 60-inch market Share increased by 1.8 percentage points, 70-inch market share also showed an upward trend.Combining with the sales volume during the 11 sales and year-on-year changes in the figure can be seen in the consumer upgrade and upstream and downstream driven by the further upgrading of color TV product structure, the original 55-inch thriving The situation has been broken.Compared to 50 inches larger 5-inch 60-inch TV obvious increase, what are the specific advantages?
The first change is the perception experience.Industry analysts believe that the television as a service life of more than 7 years in the low frequency of consumer electronics products, the larger screen will bring consumers a better viewing experience. 60-inch screen , Wide field of vision allows consumers to enjoy the home theater as clear as visual enjoyment, but also in line with the television viewing 'golden distance'.
Second, the price advantage of 60-inch products began to appear, 60-inch products will be more cost-effective there is a set of data to be a simple comparison, double eleven cat carnival, Sharp 60-inch pre-sale price of 3899 yuan, Inch pre-sale price of 3449 yuan, TCL55 inch pre-sale price of 3699 yuan.According to incomplete statistics, 60-inch compared to 50-inch price more cost-effective.
Assortment of dark electricity market, Sharp large screen TV a sudden emergence of the entire channel sales in Suning accounted for more than 90% .Bring products 'US' price at the same time, the product style is not backward, is the key to consumer choice. The family can better enjoy the big screen TV, thanks to the good price made by Foxconn craftsmen enjoy good things.
Consumption upgrade helps to highlight the brand advantage
In fact, Sharp can continue to write miracles to create mythology, as early as October 11. There is no doubt that Sharp's online sales and sales rank the first with the data from the 45th week of 2017 provided by Ovid. In the overall decline in the television industry under the premise of sharp contrarian Sharp rose one single week up 200%.
Behind the fast reporting, but also benefit from Sharp 'noble and inexpensive' ideal life 'strategy correctly developed in the current tide of consumer upgrades, with the improvement of living standards, consumers have not only satisfied with just the type of goods , More longing for personalized, intelligent and globalized products.New retail platform familiar with consumer trends, Tmac clearly understand the ideal life connotation of contemporary social consumer life upgrade, put forward the strategy of "ideal life on Lynx" In order to accurately hit the quality of good consumer appeal 2017 Lynx 'Double 11' with 168.2 billion yuan outstanding results perfect ending enough to corroborate the correctness of the strategy.
Specific to the field of home appliances, such as Sharp, Skyworth and other high-quality brands are keen to capture the consumer upgrades, big-screen market trends. One hundred years of brand Sharp practice of technology to achieve the concept of simple life, 'let the ideal life within reach' strategy that is Is Sharp wisdom technology empowerment, the best interpretation of the good life of people.Apart from a series of rising Sharp refreshing data shows that consumers of high quality and quality products of all ages.
Of course, Sharp's achievements are inseparable from Foxconn's vertical and horizontal integration of the supply chain to achieve the optimal TV production efficiency, production capacity optimization, which provide unique bargaining power rivers and lakes to provide consumers with the maximum profit sharing. Foxconn and Sharp's strong marriage, mastery in the blood of the manufacturing efficiency and quality Control is also a natural advantage, brought together high-quality + price advantage products to meet consumer demand for quality of life and the ideal life, is committed to becoming The best choice for consumers.
At present, the people's pursuit of 'ideal life and quality of life' has been highlighted. The 19-nation report clearly put forward the people's longing for a better life as the goal of struggle. When implemented in enterprises, the people should be provided with good quality but with more price-friendly people Products can be said that Sharp 's ideal life' noble and inexpensive 'strategy is to actively help people to achieve a better life, so that a better life at your fingertips.
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