November 11, 2017 at 15 o'clock, the double eleven smoke has not dissipated, Foxconn Longhua headquarters of the rich network battle room, there are 'president' said Foxconn Technology Group Vice President, Inet Smart Home Network Co., Ltd. Dr. Chen Zhenguo, chairman of the board - Sharp TV trader in the Chinese market, is still watching Sharp TV channels in the double-11 sales data changes.When the media asked Chen Zhenguo 'Sharp is how to do so through such a short Time, to complete the task of returning to No. 1 ', Dr. Chen is very proud to interpret the organic combination of Foxconn and the one-hundred-year-old Sharp.
'This year's Double XI, 18:18, we broke the sales record of Cats platform for the whole 21-day last year and achieved a turnover of 200 million yuan in 21 minutes, which gives us great confidence. This year's Double XI reached a higher goal. "In the completed data, Dr. Chen Zhengguo told the media that the highest proportion of sales of 60-inch and 70-inch TVs is his personal pride.
The reason why Dr. Chen Zhenguo very satisfied with this set of data, precisely because last year's double eleven, Sharp introduced the '70-inch living room with 60-inch bedroom' concept of consumption, and won the Lynx platform more than one billion Of the results, and in communication, there are already two Sharp 60-inch product volume break billion, 70-inch also almost sold out of stock, which is confirming Foxconn, Sharp, Chen Zhenguo judge, 2017 consumers have not satisfied The current size of the product, will be more large-size TV more favored.At present market data, the 55-inch TV is still the focus of the brand cross-fire segment, but Sharp's 60-inch TV's sudden emergence, the market's future direction seems Clear up.
Consumers for a better life, the pursuit of the ideal life, is a near-instinctive desire, Foxconn and Sharp reason why optimistic about the 60-inch, 70-inch future market, on the one hand is full of market research and strategic layout.On the other hand, 55-inch TV has more than 5 years from the market upstart today, with the living standards of our people, spending power rising, 55-inch TV has been unable to meet the people's growing demand for a better life, so Sharp 60-inch TV success has its merits Perhaps, with this double eleven, Sharp has redefined the specifications of the living room TV.
According to Dr. Chen Zhenguo's introduction, 'large-size TV is the future market trend, which is not the result of artificial or brand operations, because people are always longing for a better life, a higher standard of products, which is the human heart Need, instinctive need Foxconn and Sharp just follow the trend and do the right thing at the right time.
But at the same time, Dr. Chen Zhenguo also believes that in 2018, the market will surely belong to the final battle of 60 inches, 70 inches and 11.11, basically affecting the development of the television industry in the coming year. This year, the emergence of 60-inch and 70-inch TVs , 2018 will become the mainstream, and will usher in the outbreak.There are such expectations, Dr. Chen also have their own views, '8K +5 G gradually completed the deployment, 8K TV will usher in a blowout in 2018 Development, there are already many brands in the follow-up 8K technology, and ready to bring the relevant products to market, at the same time 2018 PyeongChang Winter Olympics, South Korea also deployed 5G network by well-known enterprises, before that, 2020 Tokyo The organizers of the Summer Olympic Games have clearly announced the gradual release of 8K digital signals and realized the 8K relay of the Olympic Games in 2020. Thus it can be seen that the shortcomings of 8K signals in the transmission process should be made up by 5G inter-era bandwidth, and the popularization of 8K should It will arrive earlier than expected.
Among them, the very delicate relationship is, 8K technology, for the small size of the product is in fact not much significance in the judgment of Dr. Chen Zhenguo, the next 50 inches below the TV, will be 4K products market, more than 50 inches The market will leave plenty of room for 8K technology, of which 60-inch and 70-inch products are highly matured and complete with complementary supply chains, making it the first segment to meet the 8K product line.
'At present, the construction of our 10.5-generation line in Zengcheng, Guangzhou is progressing very smoothly. This line will be used for the production of 8K LCD panels. Just today (November 11), Guo Dong, Chairman of Foxconn Technology Group, ) Formally signed a cooperation agreement in the state of Wisconsin in the United States, the 10.5 generation line is about to start in the United States, which will become a hardware prerequisite for 8K TV.In addition, we August 8 Shanghai 8K conference also announced The Heron 8K industrial base project approved by the Shenzhen Municipal Government is also progressing smoothly. The industrial base will be the 8K + 5G R & D Center, 8K Imaging Maker Center, 8K Equipment Intelligence Base, 8K Content Broadcasting Center, 8K Imaging Large Data center, 8K filming base ', coupled with Sharp just released 8C-B60A support 8K resolution camera, Foxconn and Sharp will complete the ecological 8K closed-loop, in such a large industry to complete the layout, with the exception of Foxconn, almost no Man can do it.
Sharp on August 31 this year, Shanghai, Taipei, Tokyo and Berlin at the same time released four AQUOS 8K TV, the TV market officially entered the 8K era, but the industry also questioned the father of Sharp 8K's fame, because the supporting industry is not complete. However, Dr. Chen Zhenguo on Foxconn, Sharp's layout in the 8K industry, with the passage of time, 8K is about to popularize in consumer life, the father of 8K is not self-proclaimed slogan.
Despite the impressive sales, the white home appliances Sharp Sharp did not fully devote themselves to the twelfth war, this Dr. Chen Zhenguo also expressed expectations of the future.
'Sharp Black Products is a breakthrough Foxconn industrial transformation to complete, through the Sharp TV in the market open the window to establish a brand, the next move is to fully integrate Sharp's other products in an appropriate manner to increase investment in the market, we Believe that next year's double 11, not just the battlefield of Sharp TV, but Sharp, including television, ice wash, empty net, small appliances, mobile phones or other forms of the stage.
Through the year-long development, Foxconn's power is impressive. Sharp, which almost hovered near the edge of bankruptcy 20 months ago, has now regained its vitality. It not only regains its position as the No. 1 camp in black appliance brands but also in the future market development Full layout, this magic-like Foxconn energized, the future will bring the market how many surprises?
