For unknown curiosity drove us to wonder: How should a star-rated kitchen be represented?
The ideal scenario is: we can spare no effort in the kitchen with the help of intelligent products, the arts of cooking icing on the cake, we can enjoy the world in the kitchen side, not worried about the kitchen and missed the family interaction , But also do not have to work after meal bowl painstakingly.The so-called efficient, but also to meet the full human services, presumably is the dream of modern luxury life needs, especially after 85, 90 after the emergence of young consumer groups for the kitchen future Curiosity and longing only increase and decrease.
From the integration of design to enhance the quality and space saving, precision products to intelligent control technology, and then to the integrated set of kitchen appliances, the kitchen became the star home. Recently in the 2017CIKB (China International Kitchen Exposition), the United States released kitchen appliances The latest set of chemical products 'Star Kitchen' sets, given their own answer to the future of the industry.
Fu Shengbin, general manager of the United States Kitchen Appliances Division kitchen utensils company said at the conference, 'Star Kitchen' sets the essence of the product line is a set of high-end smart kitchen solutions, the product will eventually link high-quality lifestyle and family aesthetics space. In the concept of electricity, a star-level kitchen of the future ecology should lead the concept of consumption and change the way of life, and through the combination of artificial intelligence and scene interaction, break the boundaries of people, devices and objects and realize the communion of kitchen space.
To this end, the United States Department of Kitchen sets of solutions introduced the latest series of Tianzhi series stoves stoves, the United States and the United States Intelligent Frequency Cube cubic microwave X7-321D, the United States E Series G5000 embedded carbonized self-cleaning oven and the United States fully embedded smart dishwashing Machine X6, from the science and technology, interaction, experience and other aspects to enhance product quality and content.
At this point, the United States kitchen electric calendar after 10 years of research and development polished, set the end of the product line.Not only for the future kitchen gives intelligent and human solutions, but also between the kitchen and toilet, kitchen and toilet, kitchen and electrical and space Interaction and integration, led the younger concept of new consumption, but also more actively lead the trend of the future development of kitchen appliances.
Figure 1: CIKB 2017 beauty meet the future of the new conference
Build smarter kitchen ecology
No matter how the flow of time, how to forge ahead in the times, a good kitchen new product is bound to start from the user experience to smart and convenient break, seeking the beginning of cooking return.
For how to achieve user experience and smart and convenient, the United States, the first division of the four-user value of the kitchen, with great concentration .Beauty Appliance Division Innovation Center artificial intelligence director Sun Tao said that the kitchen star, respectively, from the functional end user level of protection User's product quality and efficient experience; intelligent end user interaction level, through intelligent interaction to enhance the user's cooking pleasure; platform-side user personality, to provide users with better personalized service; ecological end of the user value-added, linkage more third-party platform for the user Provide full scene service.
For example, in order to take into account the rapid pace of modern life and the demand for a large quantity of food and beverage, the highlight of Midea's 'Star Kitchen' suite is the Tian Zhi series stove, used as a powerful cooking utensil Tobacco stove pan linkage technology, just a key operation, you can automatically open the hood, gas stoves and smart pot, all kinds of delicious touch at a glance to smart technology into products to meet consumer control in the kitchen desire, To better quality personalized service to leveraging the heart.
At the same time Tianzhi series stove stove, but also to meet the intelligent interaction of cooking fun, the system equipped with Star Kitchen recipes, the massive Michelin star master cloud continuously updated, allowing users to easily create star food. At the same time hood large touch Screen equipped with JBL audio, users can download music, video, radio and other APP, creating a relaxed entertainment kitchen ecology.
And from the beginning of the user's mind and caring point of view, designed to save time and clean up after a meal - with smart oil sensor system X6 dishwasher, with high-tech cleaning methods, so that after-dinner cleaning work is no longer a problem. Innowash patented intelligent net system, equipped with more than 30 patented technology to 360 all-package water jet, stubborn stubborn stubborn Chinese oil, bringing a new deep and efficient clean; even without the painstakingly scraping, soaking, as long as a simple button, bowl You can rejuvenate.
The new upgraded E Series G5000 self-cleaning carbonation self-cleaning oven, with central temperature probe technology, not only for the food surface, but also for food synchronization within the heating, can be more accurately control the heat, efficient master of cuisine. At the same time the use of 3D hot air convection technology, through the upper and lower heat pipe and the back of the hot air convection, food 360 ° hot air package, the food taste more delicate and rich.
It can be said that while Google's AFP dog, which detonated microblogging and social circles, has witnessed artificial intelligence, it also shows that people are looking forward to dealing with artificial intelligence in the future. From this perspective, although consumers Upgrade, but to determine whether the consumer is buying, or the product's basic functions.Mic's Kitchen Star Kitchen Kit is to meet the basic functions of the product under the premise of the smart technology as a selling point and features attached to the smart appliances by Interaction with people, scenes and products, the real solution to the user's pain points and difficulties, to achieve the true sense of intelligence and care.
Figure 2: Dr. Sun Tao, Chief of Artificial Intelligence, Innovation Center, Midea Kitchen Appliances Division
Foster younger and more active consumer groups
The kitchen has been a talent show show since ancient times, and now to pay attention to is that the younger 80, 90 after the user holding their own lighthearted manner, is pleased to enter.
These people are obviously the main consumer group of the United States kitchen electric star.Standard that many 80,90 after the spending power more than themselves, more is derived from the spending power of the original family.Based on such consumption status , The United States is more optimistic kitchen or 80, 90 after the consumer market.
Therefore, this launch of the product can be seen everywhere for the more young and active consumer groups design elements: the modern family nutrition and health food to consider more comprehensive, more abundant, less oil, low fat and low calorie become the trend of the diet. The inclusion of steamed Cube microwave oven X7-321D, through the use of the fourth generation of intelligent frequency conversion technology, integration of high temperature steam degreasing 300 ℃ and 250 ℃ stone kiln barbecue advanced technology to quickly and effectively remove 35% of food fat and 30% Salt, to maximize the preservation of various vitamins and nutrients, to ensure fresh, fragrant, tender, smooth taste delicious taste.
At the same time, the product can also use advanced sensing technology, and unique convection technology and other high-tech innovations, analog applications precise stone kiln barbecue heating mode, easy to ensure that all kinds of meat, snacks and other delicious superior to other appliances barbecue effect , And effectively burn fat, to provide users with the original ecological health and natural cooking and taste.
Not only stop at the catered level, the United States still trying to guide and nurture the 90 after the market, even a younger generation, I hope they have a smart home spending habits. 'We hope that through the development of sets of products, advocating the United States has been kitchen appliances Since the healthy and intelligent lifestyle advocated since, we can say that our layout is not just a market, but the mission of changing the concept of consumption of household kitchen appliances. "US Kitchen Appliance Division, head of research Tang Xiangwei in an interview with the media bluntly.
This appeal, the most intuitive manifestation of the 'Star Kitchen' product sequence in the dishwasher, with the rejuvenation of the mainstream consumer groups, their concept is very easy to accept the dishwasher as a water-saving energy-saving products exist, The desire to buy a dishwasher has also increased, and the dishwasher market has shown an exponential growth trend for two consecutive years. "The White Paper for the Chinese Dishwasher Industry in 2017" shows that the retail sales in 2016 reached 1.98 billion yuan, an increase of 104.8 %; As of August 2017, the retail sales of dishwashers reached 2.42 billion yuan, surpassing the total retail sales in the previous year, an increase of 134.7% over the same period of last year. Therefore, dishwashers, as emerging kitchen and electric appliances, will become the guide of the United States Young consumer attitudes, to attract a more consumer consumer layer a breakthrough.
Figure three: guests on-site launch launch ceremony
Wisdom led the future of science and technology innovation life
There is no fume oil, no cleaning trouble, no heat burden, only the food, convenience, health, clean, kitchen life into a star to enjoy, into aesthetics of life, this is every family dream of modern intelligent life, and technology And driven by innovation, all this has become a reality.
It is foreseeable that in the future, the kitchen will change the cooking experience through the five core means of 'food, health, interaction, efficiency and full service' so as to create a kitchen ecosystem and provide users with a smarter, healthier, more convenient and environment-friendly Quality of life, the real solution to the user's pain points and difficulties, so that consumers experience the wisdom of the first sets of light luxury life experience.
As Tang Xiangwei said, in order to allow consumers to further experience the wisdom of the kitchen's future, the US kitchen and electrical research and exploration, designed to make the most users need the best products. 'Compared with the past, this time the new' star Kitchen 'sets of products in the acceptance of information Sensitivity, the actual control of the use of DC inverter and the utility of cleaning more four major aspects of more intelligent technology'.
But what we are not aware of is that behind the technology and interaction, Midea Group spares no effort in research and development, regardless of the cost of input.It is understood that only kitchen electricity division level, has been established in China, the United States, Italy, three Large R & D center, and more than 700 R & D team members from different countries and different ethnic groups to capture diversified needs in technological innovation and product innovation, and help Midea Electric get more advantages in the global market. 'In the future, the entire group of the United States from top to bottom, research investment will only increase, committed to the user really need the product.'
The kitchen economy has an unlimited economic prospect, but in the final analysis, it still needs products that can produce strong interaction, high efficiency and excellent experience with users. As the undisputed intellectual leader in the field of kitchen appliances, Midea has introduced the embedded sleeve Department of chemical products, put forward the concept of the overall kitchen in 2013, and today to show consumers around the world the appearance of sets of kitchen and electrical appliances, are all walking in the wave of the development of the home appliance industry topped the pace of escalation of consumer upgrades, technology The beauty of harmony with interaction is full of future space.
With the emerging consumer forces continue to grow, continue to promote the industrial restructuring and upgrading, the emergence of new categories of explosive growth and other factors driven by the release of the 'Star Kitchen' suite, the United States is practicing the kitchen really, this industry is about the future Lifestyle Starfall game, knocked down an important son.
