Double eleven fuse has ignited, this day has become an annual national carnival of the day, from the online extension to offline, manufacturers crazy smashing resources, promotional activities, a hundred schools of thought. Double eleven consumers can be described as The most highly-known e-commerce festival is even the largest sales promotion point for the two-line channel. Taobao double-digit transaction volume increased from 50 million in 2009 to 120.7 billion in 2016, with a compound annual growth rate of over 250% A new record high turnover is beyond doubt, it is worth mentioning that this year's dual eleven major e-commerce platforms, brands, manufacturers have transformation and upgrading, committed to helping consumers optimize the shopping experience, to create quality shopping double Eleven, in this tone, the transaction volume can climb to what height, more exciting.
Beauty Lynx dual eleven activities theme
In this year's Double 11, in the traditional low-cost, promotion, red envelope routine, a new wave of products led by smart appliances wave set off online .China's consumer upgrade is at a critical turning point in the development of product innovation, The extent of quality improvement, the rich experience of shopping experience, determine the speed of market development, and even decline and boom .In the consumer upgrade trend, more and more consumers began to tend to buy high-end quality and brand Appliances to meet the growing needs of a better life, not only help Chinese brands through double eleven consumer point of time to focus on display, will also be to promote further escalation of related industries.
Before October 11, the two major e-commerce giants released white papers focusing on quality consumption. The "2016-2017 Double 11 Shopping White Papers" released by platforms such as Tmall explored the "shopping theory of relativity" under the upgrade of consumption. This white paper shows After 80, 90 consumers dominate the online shopping consumption, this group also more when shopping for quality, scene-based consumption in the proportion of shopping choices gradually increased.
Haier double eleven activities theme
In the Jingdong "White Paper on Consumer Internet Shopping in China's Household Electrical Appliances", it shows that consumer electronics has become a direct path to people's pursuit of quality of life. Therefore, consumers have increasingly high expectations for the quality, service and scene of home appliances And asked, more than 25% of consumers are very sensitive, but decreased the proportion of concern about the promotion.
Lynx's positioning has been changed to 'ideal life on the cat', and double eleven will be called 'Global Carnival', launched the 'buyer day group'. Jingdong will double 11 as' Global Goodies Festival ', launched the' Pick the Goodies Alliance. "Suning, in combination with the offline 'O2O Shopping Festival,' emphasizes iterative innovation in consumer scenarios and quality assurance of merchandise quality.
Jingdong double eleven theme 'Global Goodies Festival'
From this year's dual-eleven major home appliance brand theme of the event, the main theme of the activities launched by various home appliances brand and smart related to the United States' smart home appliances tide ', Chi high' make carnival ', Haier' Etc .. Simple double eleven promotion theme change behind the home appliance companies stand in the Internet era under the big retail system, reposition and give the e-commerce platform new functions and roles, will be more intelligent, smart new products and electricity supplier this Smart retail platform docking, the user data integration to achieve accurate capture.
The rapid growth of the younger generation in the era of the Internet is becoming the main consumer, they bring changes in the lifestyle of mainstream consumer groups, is forcing the entire industry to transform the quality and experience upgrading.To be more different this year, New products take the lead, as it is from the power of the times and consumer demand through a series of nets, eco-led consumer lifestyles, Chinese enterprises to participate in the world market, the home appliance industry, the world's consumer trends lead the core content, that is, from technology , Products, to marketing, service and other ecological pattern, creating a new lifestyle, philosophy of life, really let the technology appliances change life.
