US President Trump's visit to China, Qualcomm and OPPO, vivo, Xiaomi signed a memorandum of non-binding MOU, the next three years the amount of sales of 120 billion US dollars, the market that can inject a good shot for Qualcomm's performance, but also worried about whether Affecting the mobile phone industry map, Yan Lanxin pointed out that the three companies originally had to cooperate with Qualcomm, only depending on the model and price band using Qualcomm or MediaTek (2454-TW) chips. MOU is further demonstrated the visit to the United States President Friendly relationship performance, but it will not affect the mobile phone industry.
She said Qualcomm's mobile phone chip technology and image leadership, OPPO, vivo, Xiaomi through this cooperation MOU, highlighting the use of high-pass chip Qualcomm image, will help future brand value and image of the upgrade, Therefore, the signing of this co-operation can be regarded as a double win situation.
Yan Lansing analysis, the current global mobile phone situation pointed out that the world's top five cities accounted for, in addition to Samsung and Apple, three to five are the mainland brand world, because the mainland market is the world's largest mobile phone market, who in the mainland market Rob in the front, equivalent to grab the front in the global market, a good business in the mainland market, coupled with the layout of Southeast Asia, shipments are quite amazing.
However, the mobile phones are divided into high, medium and low-end markets. In mainland China and Southeast Asia, the original preference is for low- and mid-tier handsets. As mainland brands are also beginning to join high-end handsets, the competition is even more fierce, with the exception of Samsung, Apple, HTC - TW), SONY and other brands, Huawei, OPPO and other mainland brands have also stepped up research and development and listing of high-end mobile phones, because the higher-end mobile phones better margins, revenue is more beautiful, which is Apple's global market accounted for less than 20 %, But revenue is the number one reason.
Yan Lanyin pointed out that the rise of the mainland mobile phone brands pose a threat to the global mobile phone brands. The rapid growth of the mainland brands is actually relying on low-cost market played by the world, with Huawei, is starting from foundry, and slowly save Under the first pot of gold, and then developed to now the world's third largest market accounted for the scale.
In addition, OPPO's growth is also fast, and the courage to drop marketing advertising costs, started self-timer and fast charge of the name, and deep-rooted consumer mind.
In contrast Taiwan mobile phones, Yan Lansing that technology is not bad but also marketing personnel, but in the layout of marketing and access, may have different thinking, in response to different countries, different cultures, there must be different and different marketing practices In order to have a more competitive outlet.