Today, 'Double 11' has become the most grand shopping festival for Alibaba and some other e-commerce platforms. Last year, 'Double 11' sales of Alibaba reached 17.8 billion U.S. dollars. This year, 140,000 brands will participate in Ali Baba 's "Double 11" Shopping Festival, of which 60,000 international brands.
In the report, SunTrust Robinson Humphrey analyst Youssef Squali said: 'We expect Alibaba's sales for this year's '11' to grow 29% YoY to 35%.
Of course, Alibaba is also facing the challenge of rival Jingdong, which has formed alliances with Tencent and Baidu to boost traffic growth, and Jingdong has also partnered with Wal-Mart.
SunTrust Robinson Humphrey gives Alibaba stock a Buy rating of $ 210.