China E-Commerce Research Center released the "2017 Double 11 'online shopping forward-looking report," shows that the first three quarters of this year, all-channel home appliance market size of 600.72 billion yuan. Home Appliances is the calendar year' double 11 'sales volume. The sales situation, a number of brands have achieved good results.Experts expect that the major e-commerce platform 'double 11' promotional activities will significantly improve the fourth quarter of sales of home appliances.
This year's "double eleven" time significantly lengthened, the e-commerce platform to start promotion ten days in advance.Grid, the United States and other appliance brands have the corresponding concessions; 'Made in China' brand accounted for the vast majority, covering a wide range of home appliances.
According to Lynx released 'double 11' pre-sale list, as of November 1, from the pre-sale amount of view, the United States, Haier, Gree are located in the network pre-sale brand top 10. Wind days are expected, white big appliances The plate 'double eleven' will continue to sell the market in the upstream panel pressure slowdown, the black power sales are expected to exceed expectations.
Chuancai Securities believes that leading stocks may perform well as 'Double 11' is approaching. In addition, the fourth quarter will enter the peak season of kitchen appliances sales, and the prices of relevant listed companies will also be active. Relevant targets include: Boss Appliances, Midea Group , Gree, TCL Group.