Interview with ASUS CEO Shen Zhen: Each one of us must be perfect

There is absolutely no doubt about the strengths, R & D and manufacturing of the technology industry in Taiwan. But how difficult is it for the brand to operate? I believe many businesses are empathetic, especially in the most competitive mobile phone brands, like Major League Baseball The same, numerous teams to countless, but the champion only one!

Among them, Asustek (2357), a Taiwan-based brand maker, started its business in the field of personal computers. In recent years, Zenfone has made great efforts to transform itself into a smart phone market and launch its brand awareness. It is not only the most popular The native handset brand has even previously shouted out: To become the next mobile phone brand to really make a profit after Apple, Samsung, and some Chinese handset brands.

And buttressed Zenfone 4 published spokesman Gong Yoo got strong momentum, but also from the Taipei began touring Southeast Asia, India, Europe and South America and other places, under the effect of the new year, revenue quarter growth rate in the third quarter up 18% , better than market expectations of 10% to 15% level, the fourth quarter benefited from ZenFone 4 heavy volume shipments, performance is also expected to continue fermentation.

Start from Zenfone

In addition, the good results behind the organizational reform and recycling is also a major focus, because ASUS in the first half of this year is not easy, chairman Shi Chongtang more candidly admitted at the shareholders meeting this year's operation suffered a counter-current, to make a determined decision to meet the 'digital Economic 'era, the future Asus will no longer be the volume to win, this point seems to also reflect the style of operation and new products in the second half of this year, which one how to strategize? We have the exclusive invitation to the so-called' ASUS 3J 'CEO -Jerry (Shen Zhenlai), to talk about Asus mobile phone brand.

Zhu Sihan asked (hereinafter referred to as): CEO recently can be said to be trapeze, very busy, especially Zenfone 4 released in full swing in the world, you expedition many places, have been a good response, can talk about Asus mobile phone brand Road, how the original cut into this area?

Shen Zhenlai answer (hereinafter referred to as A): The road of our mobile phone brand is from PadFone, when this product can be said to be cross-border innovation, the mobile phone experience with the experience of the Tablet PC screen integration into such an innovation The starting point for our mobile phone brand is a good place to start, and from PadFone, we continue to work hard to discover what potential consumer demand for handset products is from our internal design thinking, which is the beginning of our mobile phone brand. .

And since 2014, our Zenfone started to emerge, the belief is that we believe: a good phone does not need expensive, cheap phone can be beautiful. This is our original insistence! After such an evolution , We also continue to innovate and breakthrough, to more and more advanced and more quality elements added to the phone, this is the Zenfone 4 we launched this year.

Q: Just as you mentioned for the launch of Zenfone 4, the world is almost running out and what different feedbacks have you got compared to the past?

A: We have always believed in the details, the texture of the insistence and intentions, is the greatest respect and respect for consumers, as we go to Europe this time, probably invited nearly 3,000 fans and media friends, as well as distributors, telecommunications Business and other partners to participate in the press conference, after the concert also held a large concert, inviting a very famous European DJ to participate in such a conference, not only the phone texture is better, enhance the texture of activities, but also increase their brand awareness The degree of goodness and trust.

'For complete content, please see "Extraordinary Business Weekly" 2017/11/10 No.1066' For more information, please contact 02-27660800