With the diversification of sources of raw materials in the domestic polypropylene industry and the rapid expansion of production capacity, the problem of structural excess of some products highlights the impending need for product differentiation in manufacturing enterprises.
Polypropylene consumer non-consumer goods downstream accounted for 66%, one-time consumer demand characteristics and demand for steady growth, and further forcing enterprises to take the product differentiation line.Although in recent years, China's polypropylene industry is developing rapidly, but the output still can not meet Demand for actual domestic production, although the dependence on imports shows a downward trend, is expected to drop to about 15% in 2017. As the main production of the new device production of homogeneity, low-end general-purpose materials, the technical gap, but also in the special materials To meet the needs of the domestic downstream, and the lack of rival products with high-end imports of the same type of product, so the differentiation of polypropylene products is very urgent.
First, prudently rebuild or expand facilities, and eliminate some outdated production capacity in a timely manner, and phase out small-scale installations with small scale, high energy and material consumption, and low competitiveness. At the same time, strictly implement the industry access system to ensure the scale and Process reached the international advanced level, and through the layout of upstream basic materials such as olefins and other projects to optimize the layout of the polypropylene industry space, production costs and seek a reasonable balance between the transfer costs between regions to improve the economic efficiency and market competitiveness of enterprises , To meet the market demand, enhance anti-risk ability.
Second, and continue to strengthen the production of high-grade materials, to meet the domestic demand under the premise of actively expanding exports in order to resolve the contradiction between supply and demand of domestic low-end products. High transparent polypropylene, non-woven spunbond, meltblown nonwovens, Fine denier and ultra-fine denier polypropylene fiber, household appliances, special materials and automotive materials will be the focus of future development.
Third, speed up the development of new technologies and enhance the capability of independent innovation, increase the research and development of new catalysts, shorten the gap with the advanced countries in preparation and application of polypropylene catalysts, and enhance the competitiveness of domestically produced technologies.
Fourth, adjust the product structure, increase the production of high grade grades and special materials, and improve the overall technical content. Accelerate the production of high-crystalline and rigid products, high-speed stretch BOPP film, heat sealing film, package And the development and production of high-end materials such as high-end fibers and thin-walled injection molding. As a result, import materials will gradually be replaced and cost-to-value competition will be achieved. As a result, the industry is now at a preliminary stage of structural excess capacity risk.
Fifthly, the manufacturing enterprises pay close attention to the changes of the market price, adjust the product structure in time, and establish a smooth sales channel. While ensuring the normal production of traditional products, they can differentiate themselves and compete with each other on the market. , Flexible adjustment of product production, the formation of their own distinctive fist products.