November 11, Suning Tesco released double-11 real-time battlefield report, the data show that 8:52 on the same day, all-channel sales more than last year all day. As of the 12th of the same day, Suning all channels increased 182%, of which, online growth 227%.
4,000 stores in full swing November 1-11 at 12 o'clock, store sales continued to exceed the same period, a total increase of 168%, a total of 1.96 million customers served, of which older members accounted for 65% of new members accounted for 35% Customer satisfaction into the store experience 99.98%.
In the rural market, Nov. 1-11 at 12 o'clock, more than 2100 Suning Tesco direct sales channel all-channel growth of 312%. Suning Tesco Chengdu Tianhui direct sales stores, Suning Tesco Qixia Bagua Chau direct sales stores, Suning Tesco Shenbei direct sales outlets, Suning Tesco Nanning Fusui outlets and Suning Tesco Yueyang Baling Middle Road outlets, ranked the top five sales list.
In the field of advantages, Suning Appliance category ferocious gains.According to the China Electronic Commerce Research Center (100EC.CN) monitoring data show that the third quarter of 2017, the overall size of China's home appliance market reached 216.4 billion yuan, of which Suning Tesco to 19% of the market Share, ranked first in China.
GfK weekly monitoring data show that the overall retail sales of Suning's traditional large appliances, TV sets, refrigerators and washing machines, accounted for 72% of the overall offline market in the first eleven weeks (Oct. 30 to Nov. 5), an increase of 33%, to promote offline market growth.
According to the real-time battlefield report, during the period of October 11, the advantages under online continued to expand, while the Suning Tesco went up rapidly. The soaring double-line resulted in the top record among the key industries in the industry including ice-washing and color TV sets. Dishwasher double line growth of 482%, won the channel market share of nearly 4 percent; online sales growth break 350%, won the retail market share of 20%.
Double 11, Suning Tesco in Haier full category, the United States all categories, Hisense all categories, the boss kitchen, AO Smith kitchen, kitchen appliances, kitchen appliances, Sony TV, Sharp TV, Galanz life appliances, Won the industry's first channel sales.
On the 11th day, the fast-moving news: online grab only 20 minutes, the United States 1.5 Wisdom arc hot over 10,000 units; Siemens 610-liter on the refrigerator 12 hours sales broken 20,000 units, and so on.
During the period of Double 11, the upgrade of quality consumption reflected the obvious channel in the Suning channel, with sales of mid-to-high end products such as 75% of the sales volume of large capacity, multi-door and drum washing machines, and over 900% %; High-end inverter air conditioner accounted for 8%; central air conditioning, fresh air system occasionally broke out, sales turn 15 times.
Suning full scene experience advantages highlight the role of promoting the upgrading of quality consumption.Shanning Suning Tesco Guang Guang shop sold 199,999 yuan LG77 inch OLED wallpaper a TV.Guest customers in Suning Tesco purchase Skyworth 100 inch TV a , The value of 188,888 yuan.
In addition to the traditional large household appliances, consumers are more concerned about the health products related to the home environment. Air purifier sales soared 300%, Bluesal 403 net net sales of single product first, Asia empty net sales growth rate of the first, Sharp empty net WB2 a joint venture brand in a dark horse.
In the 3C category, Suning continued to expand market share, mobile phones usher in a new breakthrough again.
From 0:00 to 12:00 on the 11th, Suning Tesco omnichannel iPhone sales won the first in the industry, becoming the first iPhone 11 this year, the sales platform.
In the computer products, Apple iPad, MacBook Air, Asus notebook computers and other products with great value for the price gains this year's double 11 success, of which, 11 o'clock on the 11th to 12 o'clock, Suning Tesco Omni Channel ASUS computer sales won the industry the first.
The most cool new media technology information
Sweep won the prize
comment
* User statements are not the site's position, the site is not recommended any comments in the online store, dealer, beware of being deceived!
