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Ali Auction Attack | Defined by auction from media value
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On November 4, 2017, the China Communications Leadership Forum, the top annual communication event sponsored by the Suqin Association, was held in Beijing. More than 300 leading Chinese communication experts gathered together and their thinking collide. In order to explore the industry hotspot: the innovation and development of content marketing, Su Qin will jointly hold the Ali Auction and organize a round-table conference on "Value Purchasing from Media Value" to discuss how to build, evaluate, purchase and protect self-media value and better help each outstanding self-media person business. Su Qin, president, Weida PR China CEO Liang Qichun announced the opening of the forum As the largest online auction platform in the world, Ali Auction performed the top auction of Papi Sauce's first advertisement last year and became the landmark of China Net Red / Self Media field. In August this year, it completed the largest single online shopping (2.6 billion yuan) Under the guidance of Alibaba Group's 'New Retail' strategy, Ali Auction has entered the fiery content marketing market, a brand new change that has given way to breaking the inherent mindset of the media industry. 2017 China Communications Leadership Forum "Since the media value procurement" round table 'There are tens of millions of self-media people in China, since the media is a business, which is our service target. The traditional e-commerce solution is the standard retail price of goods and the value of non-standard goods significantly deviate from the value of the current Only we Ali auction, have the ability to find the best buyer bids.Every self-media is personalized value, this value can not be rough through the PV traffic to reflect, should be fully bidding by a large number of buyers, the value passed to: The highest value of the efficiency of those who use the hands of. 'Ali head of the auction Ruweixing that: the auction is a true reflection of the media from the value of choice. Lu Weixing, general manager of Alibaba's innovative business unit 'Auction prices may be the most realistic indicator of media value' The attendance of "Self-Media Value Procurement" Roundtable includes: Blue Cursor, Weida PR, Lingshi Cloud Digital, Diess Group, Lin Motion Digital, Microworld Media, Panda Media, , Sparkle Roll, PR Newswire Interactive, Parents Reading, Reading at 10:00, Vision TV, Music Tech, YouTai Media, Gehua Online, Reiz PR, Sinobest, Xing Zhi Group, etc. Professional leaders involved in the discussion. Cloud Way digital president Li Maoshan: How Brand Marketing Evaluates Self-Media Value Advertisers buy from the media only care about three things: how to find the account I want to buy; what are the successful examples of these accounts; competing products selected which account? These three things point to the same end, is the effect of commercial promotion. In the age of information, self-media values are directly visualized through multidimensional analysis of big data, quadrant analysis, fan readings, and user tags, rather than blindly believing large and 100,000 +. Cloud Way digital original Winning Tools, data visualization reflects the value of the media Panda media co-founder Wang Tianyu "Content Output builds on media value" 'Panda Media is a marketing company that produces and manages media and new media content, and we are more concerned with building value from the media in terms of content and marketing. Since media adoption is primarily content, we summarize a set of Its own method of producing content is called the Panda Compass, which is a multidimensional construction of self-generated chemical reaction by strictly controlling the content, increasing the autonomous dissemination of content in the process of communication, echoing the target groups, and rubbing against young users Media value. Panda Media connects tens of thousands of creators to summarize the most effective content production methods Other guests wonderful speech: Blue cursor big color technology president Su Xuan 'Blue Label Now all the media business since the aggregation to become a company, now the company called the big color, I am now in charge of the company, we have hundreds of millions of large-scale procurement of water.Currently WeChat and microblogging content to show the form is still more Single, similar to the advertising text of the article. Since the value of the media may not be fully reflected, the need for newer forms of advertising. Weida public relations vice president Yin red 'As 4A, we are more concerned with the process of brand communication and shaping, and with some self-media that closely match the tone of the brand, we focus on and collaborate - not just as a channel for posting content but as a For some kind of brand ambassador, to play its greater value. Lin Chi Min, Vice President of Communications 'Since the media itself is a great change, but we are still using the traditional media as a way to develop self-media, where is the greatest value from the media, its value is to be chosen, is to rely on consumer thinking to develop And we're going to tell big brands, consumer portraits, behavioral maps, and even locations, from brand owners, to media consumers, but did we get it right when we communicated it to consumer, did we do it, and eventually led to spending? This is the brand owner in the media from the most concerned about the use of the place.For the future, since the flow of media users into the part of a future-oriented brand equity, as part of the brand now for the success of this is the spread of the future Can set up closed-loop self-media in order to maximize their value. Wang Yiming, chairman of China Netcom Content to produce something of real value, need patience, in the vertical subdivision areas have something to stick to.As Chen Xiaoqing do "tongue on China", in fact, he has been making, he does not know which film fire, not fire It does not matter, they have the ability to eat, hobbies can continue to insist, the fire can do more valuable things since the media rely heavily on the platform, first of all to comply with the rules do not touch the bottom line things to protect At present, the China Culture Network Communication Research Institute will set up a Media Convergence Expert Committee, and on the policy we will do more popularization so that everyone will be less worried about it and give full play to the value of media creation and better integration with commerce. Xiao Jian, vice president of ten reading 'We feel that the value of the media has been underestimated or unexplored. "Reading at 10 o'clock is a content creation company, we have over 20 million users with the same interests, and we have a core understanding of users' content reading and control, so I hope this understanding The future can move towards content creation, to more valuable communication, very much looking forward to cooperation with the Ali auction platform! Michal media market general manager Cui Xizhen 'We have hundreds of thousands of numbers in the media library to make purchases, and we are very novel and interesting from the combination of media and auctions, assuming that the auction can be realized and that it is something that everyone should try to explore.' Round table discussion by: Yi Guangtao, chief expert of Su Qin Institute of innovation and communication laboratory presided over VCONT founder Yi Guangtao: 'content marketing is still the most efficient marketing method is really just need, the future will be more expensive since the media prices will certainly be more and more expensive, but the current situation of chaotic pricing is also very serious, the procurement process information Very opaque, how to do in the future to respect the true value but also to make good use of value? Attending today you have represented a great voice from the media industry. Ali auction is a sufficiently large enough platform, how to make good use of auction Since the media value service, but also need to gather wisdom from all walks of life. ' At present, Yi Guangtao is in a position to contact all parties to build a real sense of self-media chamber of commerce, including the following: Ali Auction, Lingshi Yunfu, Linmo Media, Panda Media, Zhongwangxin Media, A unit that better supports the construction, evaluation, procurement and protection of value from the media, including the auction of this billion-dollar platform by Ali, providing a self-media industry with a higher-dimensional procurement tool that is very sexy . Lu Weixing, head of the auction in Ali, finally said: Today's discussion is a good start! Since the media business is large enough and imaginative, Alibaba's mission is to make the world not difficult to do business, and to do things to rely on the wisdom of everyone As a basic service platform, Ali Auction is willing to support the healthy development of the ecology of the media industry. Su Qin - China Innovative Communication Industry Chamber of Commerce, is China's communication industry, high-end contacts and value-sharing platform, through the Internet and mobile Internet online and offline combination of establishing and operating standards for members to provide value sharing, credit enhancement, business opportunities and industry Standard innovative industry service platform and China Communication Leadership Club whose purpose is 'to gather wisdom and spread positive energy'. "Su Qin will hold 'China Communication Leadership Forum' every year to bring together the most intelligent minds of the communication industry and share the most advanced ideas of cross-border innovation , Show the latest achievements of the Internet + is the highest level of communication industry annual event. The organizer of this roundtable discussion on "self-media value procurement" of China Communication Leadership Forum is: VCONT content realization service platform. VCONT is the operating unit of SU Qin Communication Innovation Laboratory and the founder of H5 Marketing Contest in China. The China New Media Chamber of Commerce The House of Lords, the curator of the first small e-commerce program 818, and the operator of China Sports Innovation Contest VCONT is committed to promoting the diffusion of innovative content and helping content creators to realize.
On November 4, 2017, the China Communications Leadership Forum, the top annual communication event sponsored by the Suqin Association, was held in Beijing. More than 300 leading Chinese communication experts gathered together and their thinking collide. In order to explore the industry hotspot: the innovation and development of content marketing, Su Qin will jointly hold the Ali Auction and organize a round-table conference on "Value Purchasing from Media Value" to discuss how to build, evaluate, purchase and protect self-media value and better help each outstanding self-media person business. Su Qin, president, Weida PR China CEO Liang Qichun announced the opening of the forum As the largest online auction platform in the world, Ali Auction performed the top auction of Papi Sauce's first advertisement last year and became the landmark of China Net Red / Self Media field. In August this year, it completed the largest single online shopping (2.6 billion yuan) Under the guidance of Alibaba Group's 'New Retail' strategy, Ali Auction has entered the fiery content marketing market, a brand new change that has given way to breaking the inherent mindset of the media industry. 2017 China Communications Leadership Forum "Since the media value procurement" round table 'There are tens of millions of self-media people in China, since the media is a business, which is our service target. The traditional e-commerce solution is the standard retail price of goods and the value of non-standard goods significantly deviate from the value of the current Only we Ali auction, have the ability to find the best buyer bids.Every self-media is personalized value, this value can not be rough through the PV traffic to reflect, should be fully bidding by a large number of buyers, the value passed to: The highest value of the efficiency of those who use the hands of. 'Ali head of the auction Ruweixing that: the auction is a true reflection of the media from the value of choice. Lu Weixing, general manager of Alibaba's innovative business unit 'Auction prices may be the most realistic indicator of media value' The attendance of "Self-Media Value Procurement" Roundtable includes: Blue Cursor, Weida PR, Lingshi Cloud Digital, Diess Group, Lin Motion Digital, Microworld Media, Panda Media, , Sparkle Roll, PR Newswire Interactive, Parents Reading, Reading at 10:00, Vision TV, Music Tech, YouTai Media, Gehua Online, Reiz PR, Sinobest, Xing Zhi Group, etc. Professional leaders involved in the discussion. Cloud Way digital president Li Maoshan: How Brand Marketing Evaluates Self-Media Value Advertisers buy from the media only care about three things: how to find the account I want to buy; what are the successful examples of these accounts; competing products selected which account? These three things point to the same end, is the effect of commercial promotion. In the age of information, self-media values are directly visualized through multidimensional analysis of big data, quadrant analysis, fan readings, and user tags, rather than blindly believing large and 100,000 +. Cloud Way digital original Winning Tools, data visualization reflects the value of the media Panda media co-founder Wang Tianyu "Content Output builds on media value" 'Panda Media is a marketing company that produces and manages media and new media content, and we are more concerned with building value from the media in terms of content and marketing. Since media adoption is primarily content, we summarize a set of Its own method of producing content is called the Panda Compass, which is a multidimensional construction of self-generated chemical reaction by strictly controlling the content, increasing the autonomous dissemination of content in the process of communication, echoing the target groups, and rubbing against young users Media value. Panda Media connects tens of thousands of creators to summarize the most effective content production methods Other guests wonderful speech: Blue cursor big color technology president Su Xuan 'Blue Label Now all the media business since the aggregation to become a company, now the company called the big color, I am now in charge of the company, we have hundreds of millions of large-scale procurement of water.Currently WeChat and microblogging content to show the form is still more Single, similar to the advertising text of the article. Since the value of the media may not be fully reflected, the need for newer forms of advertising. Weida public relations vice president Yin red "As 4A, we are more concerned with the process of brand communication and shaping." There are some self-media that closely match the tone of the brand, and we focus on and collaborate - not just as a channel for posting content, but as a visual For some kind of brand ambassador, to play its greater value. Lin Chi Min, Vice President of Communications 'Since the media itself is a great change, but we are still using the traditional media as the way to develop self-media, since the greatest value of the media where? Its value is to be selected, is to rely on consumer thinking to develop And we're going to tell big brands, consumer portraits, behavioral maps, and even locations, from brand owners, to media consumers, but did we get it right when we communicated it to consumer, did we do it, and eventually led to spending? This is the brand owner in the media from the most concerned about the use of the place.For the future, since the flow of media users into the part of a future-oriented brand equity, as part of the brand now for the success of this is the spread of the future Can set up closed-loop self-media in order to maximize their value. Wang Yiming, chairman of China Netcom Content to produce something of real value, need patience, in the vertical subdivision areas have something to stick to.As Chen Xiaoqing do "tongue on China", in fact, he has been making, he does not know which film fire, not fire It does not matter, they have the ability to eat, hobbies can continue to insist, the fire can do more valuable things since the media rely heavily on the platform, first of all to comply with the rules do not touch the bottom line things to protect At present, the China Culture Network Communication Research Institute will set up a Media Convergence Expert Committee, and on the policy we will do more popularization so that everyone will be less worried about it and give full play to the value of media creation and better integration with commerce. Xiao Jian, vice president of ten reading 'We feel that the value of the media has been underestimated or unexplored. "Ten reading is a content creation company, we have more than 20 million users with the same interests, and we have a core understanding of users' content reading controls, so I hope this understanding The future can move towards content creation, to more valuable communication, very much looking forward to cooperation with the Ali auction platform! Michal media market general manager Cui Xizhen 'We have hundreds of thousands of numbers in the media library to make purchases, and we are very novel and interesting from the combination of media and auctions, assuming that the auction can be realized and that it is something that everyone should try to explore.' Round table discussion by: Yi Guangtao, chief expert of Su Qin Institute of innovation and communication laboratory presided over VCONT founder Yi Guangtao: 'content marketing is still the most efficient marketing method is really just need, the future will be more expensive since the media prices will certainly be more and more expensive, but the current situation of chaotic pricing is also very serious, the procurement process information Very opaque, how to do in the future to respect the true value but also to make good use of value? Attend today you have represented a great voice from the media industry. Ali auction is a platform large enough good enough, how to make good use of the auction Since the media value service, but also need to gather wisdom from all walks of life. ' At present, Yi Guangtao is in a position to contact all parties to build a real sense of self-media chamber of commerce, including the following: Ali Auction, Lingshi Yunfu, Linmo Media, Panda Media, Zhongwangxin Media, A unit that better supports the construction, evaluation, procurement and protection of value from the media, including the auction of this billion-dollar platform by Ali, providing a self-media industry with a higher-dimensional procurement tool that is very sexy . Lu Weixing, head of Ali's auction, finally said: Today's discussion is a good start! Since the media business is large enough and imaginative, Alibaba's mission is to make the world not difficult to do business, and to do things to rely on the wisdom of all people As a basic service platform, Ali Auction is willing to support the healthy development of the ecology of the media industry. Su Qin - China Innovative Communication Industry Chamber of Commerce, is China's communication industry, high-end contacts and value-sharing platform, through the Internet and mobile Internet online and offline combination of establishing and operating standards for members to provide value sharing, credit enhancement, business opportunities and industry Standard innovative industry service platform and China Communication Leadership Club whose purpose is 'to gather wisdom and spread positive energy'. "Su Qin will hold 'China Communication Leadership Forum' every year to bring together the most intelligent minds of the communication industry and share the most advanced ideas of cross-border innovation , Show the latest achievements of the Internet + is the highest level of communication industry annual event. The organizer of this roundtable discussion on "self-media value procurement" of China Communication Leadership Forum is: VCONT content realization service platform. VCONT is the operating unit of SU Qin Communication Innovation Laboratory and the founder of H5 Marketing Contest in China. The China New Media Chamber of Commerce The House of Lords, the curator of the first small e-commerce program 818, and the operator of China Sports Innovation Contest VCONT is committed to promoting the diffusion of innovative content and helping content creators to realize.
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