In the third quarter of 2017, competition in the domestic smart phone market continues, and although it still leads with a slight margin of 0.4% on the retention rate, Apple's share of sales dropped to five consecutive quarters on the eve of the launch of the new product New low.Huawei and OPPO retention rate was very close in early Q3, the final Huawei retained its market retention rate of 18.1%, OPPO, vivo ranked second in third.And in the first few quarters of poor performance of millet and Samsung , Both due to the sale of new products in the sales share and loyalty have been improved.China's leading mobile big data service provider Aurora big data launched the "2017 Q3 smartphone industry research report", from the retention rate, sales share, Loyalty and user portrayal into the interpretation of 2017 Q3 smartphone industry development status quo.
The following is the excerpt of the report, a complete report, please visit the Aurora website or follow the Aurora WeChat public account number to download.
1, Huawei holds the market share of iPhone, iPhone only 0.4%
2, Apple's sales fell to 5.4%, the lowest for five consecutive quarters
3, Each force to new products released, millet and Samsung retention and user loyalty both warmer
4, Huawei's users are mostly young men
5, OPPO, vivo users are more young
6, As of the end of September, Apple's newly released mobile phone iPhone8 and iPhone8Plus retention rate of only 0.4%, iOS11 system in iPhone users accounted for only 10.2%
one, Cell phone ownership analysis
Aurora big data show that in 2017 Q3 domestic mobile phone retention rate, Huawei's market share of 18.1%, approaching the iPhone 18.5%, iPhone only 0.4% ahead.
Q3 Huawei maintained a steady rise in the holding rate of OV and Huawei and OPPO were once very close to Q3 in the early stages of Q3. Ultimately, Huawei won the market share of 18.1% and continued to dominate the Android market, while Xiaomi Samsung finally swept away several consecutive quarterly declines, Q3 pick up in the rate.
Aurora Big data shows that there is a clear difference between the holding rates of mobile phone brands in all levels of cities: iPhone users are mainly concentrated in tier-1 and tier-2 cities, and nearly 4 users are using iPhone in every 10 tier-1 cities. Surrounded the city 'strategy to succeed, in third-tier cities and below outstanding performance.
Q3 mainstream mobile phone brand model distribution, Huawei, Samsung low concentration model, the dependence on the star model is not high.
two, Mobile phone sales analysis
According to the statistics of Aurora Big Data, the top five brands in the Q3 domestic mobile phone market share in 2017 were Huawei, OPPO, vivo, Xiaomi and Samsung, and OPPO, which lagged vivo in the previous quarter, reclaimed one city in Q3.
Q3 mainstream mobile phone brands, iPhone, vivo sales share declined for two consecutive quarters, while the long tail brand sales share continued to rise, the share of more than 20%.
Q3 mainstream mobile phone brand sales price distribution has its own characteristics.Huarwealth overall layout, layout in the high school low-end market, model sales structure in the mainstream mobile phone brand closest to the overall smart phone market; OV is focused on the midrange market, midrange The machine contributed more than 80% of the sales to OV; Xiaomi sold more thousand machines in the quarter, and the thousand machines contributed more than 70% of the sales to millet.
In Q10 top10 mobile phone models sold, OPPO accounted for five seats released in June of this year OPPO R11 to 3.5% share of sales Q3 sales champion, OPPO A57 and vivo Y66 were 3.1% and 2.5% of the share of sales were ranked Second and third.
three, Analysis of Loyalty of Main Mobile Phone Brand Users
According to Aurora Big Data statistics, iPhone loyalty for more than three consecutive quarters in more than 50% more than half of this quarter iPhone users continue to choose iPhone, Huawei and OPPO attractive to iPhone users should not be underestimated, respectively 11.6% And 11.2% of iPhone users choose the two brands.
Huawei's user loyalty reached its highest point in the past year at Q3, with Huawei's user loyalty of 33.1% for the quarter, with more than 33 of the original Huawei subscribers who purchased new phones in Q3 chose to continue using Huawei.
OPPO loyalty rose slightly from the previous quarter, reaching 29.3% .About 20% of the OPPO replacement users turned to the use of brother brand vivo .May be due to the introduction of new models and price cuts of the old models, the iPhone in the Q3 re- Get OPPO replacement users attention, 14.8% OPPO replacement users to start the iPhone.
vivo loyalty loyalty brothers brand OPPO weak, 28.8% vivo replacement machine users continue to choose to support vivo, 20.4% replacement users are turning to OPPO.
Aurora big data show that millet user loyalty almost the same period last year, the level of millet this quarter, user loyalty was 25.6%, respectively, another 16.7% and 13.5%, respectively, the user changed the choice of the same Android camp Huawei and OPPO .
Samsung's customer loyalty dropped from last year's Q3 all the way down until it showed a rebound this quarter. However, Huawei, iPhone and OV still have a higher percentage of replacement users than Samsung, and Huawei is the preferred brand for up to Samsung users.
Fourth, the mainstream Android phone users portrait
Aurora Big data shows that 66.8% of Huawei's Android users are male, while only 16.9% of Huawei users are under 26 years of age. The middle-aged and young people (26-35 years old) are the major user groups, accounting for 57.2% , While the proportion of middle-aged people over 36 years old accounted for up to 25.9%.
OPPO users mainly young people, more than 90% of users less than 35. In addition, OPPO users more women, 52.9% of users as women.
92.5% of vivo users are under 35 years of age, and over 50% are male.
According to Aurora Big Data, 64.2% of millet users are men and nearly 90% of users are under 35 years old.
Samsung users are mainly concentrated in the 26-35 years old, this age segment accounted for nearly 60% of Samsung subscribers.
Fifth, the application of mobile phone installation
Aurora big data found that the average number of low-end high school mobile phone installation applications were followed by decreasing, respectively, 42.7 models, 36.8 models and 26.4 models, high-priced mobile phones installed app number generally more than low-end phones.
According to Aurora Big Data statistics, high-end users prefer to use Ctrip, mid-range and low-end users are the preferred video encyclopedia and music video.
Aurora Big data shows that Huawei, OPPO, vivo, millet and Samsung, the highest degree of preference index app followed by the telecom business hall, the only product will be, Tencent video, Baidu input method millet version and Baidu Samsung .Football, WiFi master key into OPPO And vivo application installation preference index top5.
Six, iPhone new models and iOS11 special study
Apple released the iPhone 8 and iPhone 8 Plus on September 13. As of the end of the third quarter of this year, the two new models had a retention rate of 0.04% among domestic mobile phone users,
Aurora Big Data found that as of the end of the third quarter of this year, iPhone new models accounted for 0.24% of domestic Apple mobile phone users, that is, for every 10,000 domestic Apple mobile phone users, 24 people are using the iPhone new models, including iPhone8 Accounting for 0.08%, iPhone 8 Plus accounted for 0.16%.
According to Aurora Big Data, as of the end of Q3, about 10% of iPhone users have upgraded their system to iOS 11.
About the report
Data Sources
Aurora Big Data, industry data collection from Aurora cloud service platform, and Aurora iAPP platform For long-term monitoring of various mobile applications combined with data mining and statistical analysis of large sample algorithms
Data cycle
The overall reporting period: March 2016 - September 2017
Specific data indicators please refer to the page label
Data Indicator Description
Retention rate: The total number of active mobile phones estimated based on the number of active mobile phones that Aurora Big Data reports at least one data report within a specified period of time
Sales: According to Aurora big data in a specified period of time to monitor the increase in the number of mobile phones estimated national mobile phone sales
User loyalty: a mobile phone brand users choose the original brand in the replacement of the proportion of mobile phones, the higher the proportion, the higher the user loyalty
In the third quarter of 2017, competition in the domestic smart phone market continues, and although it still leads with a slight margin of 0.4% on the retention rate, Apple's share of sales dropped to five consecutive quarters on the eve of the launch of the new product New low.Huawei and OPPO retention rate was very close in early Q3, the final Huawei retained its market retention rate of 18.1%, OPPO, vivo breakdown second in third.And in the first few quarters of poor performance of millet and Samsung , Both due to the sale of new products in the sales share and loyalty have been improved.China's leading mobile big data service provider Aurora big data launched the "2017 Q3 smartphone industry research report", from the retention rate, sales share, Loyalty and user portrayal into the interpretation of 2017 Q3 smartphone industry development status quo.
The following is the excerpt of the report, a complete report, please visit the Aurora website or follow the Aurora WeChat public account number to download.
1, Huawei holds the market share of iPhone, iPhone only 0.4%
2, Apple's sales fell to 5.4%, the lowest for five consecutive quarters
3, Each force to new products released, millet and Samsung retention and user loyalty both warmer
4, Huawei's users are mostly young men
5, OPPO, vivo users are more young
6, As of the end of September, Apple's newly released mobile phone iPhone8 and iPhone8Plus retention rate of only 0.4%, iOS11 system in iPhone users accounted for only 10.2%
one, Cell phone ownership analysis
Aurora big data show that in 2017 Q3 domestic mobile phone ownership, Huawei's market share of 18.1%, approaching 18.5% of iPhone, iPhone only 0.4% ahead.
Q3 Huawei maintained a steady rise in the holding rate of OV and Huawei and OPPO were once very close to Q3 in the early stages of Q3. Ultimately, Huawei won the market share of 18.1% and continued to dominate the Android market, while Xiaomi Samsung finally swept away several consecutive quarterly declines, Q3 pick up in the rate.
Aurora Big data shows that there is a clear difference between the holding rates of mobile phone brands in all levels of cities: iPhone users are mainly concentrated in tier-1 and tier-2 cities, and nearly 4 users are using iPhone in every 10 tier-1 cities. Surrounded the city 'strategy to succeed, in third-tier cities and below outstanding performance.
Q3 mainstream mobile phone brand model distribution, Huawei, Samsung low concentration model, the dependence on the star model is not high.
two, Mobile phone sales analysis
According to the statistics of Aurora Big Data, the top five brands in the Q3 domestic mobile phone market share in 2017 were Huawei, OPPO, vivo, Xiaomi and Samsung, and OPPO, which lagged vivo in the previous quarter, reclaimed one city in Q3.
Q3 mainstream mobile phone brands, iPhone, vivo sales share declined for two consecutive quarters, while the long tail brand sales share continued to rise, the share of more than 20%.
Q3 mainstream mobile phone brand sales price distribution has its own characteristics.Huarwealth overall layout, layout in the high school low-end market, model sales structure in the mainstream mobile phone brand closest to the overall smart phone market; OV is focused on the midrange market, midrange The machine contributed more than 80% of the sales to OV; Xiaomi sold more thousand machines in the quarter, and the thousand machines contributed more than 70% of the sales to millet.
In Q10 top10 mobile phone models sold, OPPO accounted for five seats released in June of this year OPPO R11 to 3.5% share of sales Q3 sales champion, OPPO A57 and vivo Y66 were 3.1% and 2.5% of the share of sales were ranked Second and third.
three, Analysis of Loyalty of Main Mobile Phone Brand Users
According to Aurora Big Data statistics, iPhone loyalty for more than three consecutive quarters in more than 50% more than half of this quarter iPhone users continue to choose iPhone, Huawei and OPPO attractive to iPhone users should not be underestimated, respectively, 11.6% And 11.2% of iPhone users choose the two brands.
Huawei's user loyalty reached its highest point in the past year at Q3, with Huawei's user loyalty of 33.1% for the quarter, with more than 33 of the original Huawei subscribers who purchased new phones in Q3 chose to continue using Huawei.
OPPO loyalty rose slightly from the previous quarter, reaching 29.3% .About 20% of the OPPO replacement users turned to the use of brother brand vivo .Possible because of the introduction of new models and the price of the old models, the iPhone in the Q3 re- Get OPPO replacement users attention, 14.8% OPPO replacement users to start the iPhone.
vivo loyalty loyalty brothers brand OPPO weak, 28.8% vivo replacement users continue to choose to support vivo, 20.4% of the replacement users are turning to OPPO.
Aurora big data show that millet user loyalty almost the same period last year, the level of millet this quarter, user loyalty was 25.6%, respectively, another 16.7% and 13.5%, respectively, the user changed the choice of the same Android camp Huawei and OPPO .
Samsung's customer loyalty dropped from last year's Q3 all the way down until it showed a rebound this quarter. However, Huawei, iPhone and OV still have a higher percentage of replacement users than Samsung, and Huawei is the preferred brand for up to Samsung users.
Fourth, the mainstream Android phone users portrait
Aurora Big data shows that 66.8% of Huawei's Android users are male, while only 16.9% of Huawei users are under 26 years of age. The middle-aged and young people (26-35 years old) are the major user groups, accounting for 57.2% , While the proportion of middle-aged people over 36 years old accounted for up to 25.9%.
OPPO users mainly young people, more than 90% of users less than 35. In addition, OPPO users more women, 52.9% of users as women.
92.5% of vivo users are under 35 years of age, and over 50% are male.
According to Aurora Big Data, 64.2% of millet users are men and nearly 90% of users are under 35 years old.
Samsung users are mainly concentrated in the 26-35 years old, this age segment accounted for nearly 60% of Samsung subscribers.
Fifth, the application of mobile phone installation
Aurora big data found that the average number of low-end high school mobile phone installation applications were followed by decreasing, respectively, 42.7 models, 36.8 models and 26.4 models, high-priced mobile phones installed app number generally more than low-end phones.
According to Aurora Big Data statistics, high-end users prefer to use Ctrip, mid-range and low-end users are the preferred video encyclopedia and music video.
Aurora Big data shows that Huawei, OPPO, vivo, millet and Samsung, the highest degree of preference index app followed by the telecom business hall, the only product will be, Tencent video, Baidu input method millet version and Baidu Samsung .Football, WiFi master key into OPPO And vivo application installation preference index top5.
Six, iPhone new models and iOS11 special study
Apple released the iPhone 8 and iPhone 8 Plus on September 13. By the end of the third quarter of this year, the two new models had a retention rate of 0.04% among domestic mobile phone users,
Aurora Big Data found that as of the end of the third quarter of this year, iPhone new models accounted for 0.24% of domestic Apple mobile phone users, that is, for every 10,000 domestic Apple mobile phone users, 24 people are using the iPhone new models, including iPhone8 Accounting for 0.08%, iPhone 8 Plus accounted for 0.16%.
According to Aurora Big Data, as of the end of Q3, about 10% of iPhone users have upgraded their system to iOS 11.
About the report
Data Sources
Aurora Big Data, industry data collection from Aurora cloud service platform, and Aurora iAPP platform For long-term monitoring of various mobile applications combined with data mining and statistical analysis of large sample algorithms
Data cycle
The overall reporting period: March 2016 - September 2017
Specific data indicators please refer to the page label
Data Indicator Description
Retention rate: The total number of active mobile phones estimated based on the number of active mobile phones that Aurora Big Data reports at least one data report within a specified period of time
Sales: According to Aurora big data in a specified period of time to monitor the increase in the number of mobile phones estimated national mobile phone sales
User loyalty: a mobile phone brand users choose the original brand in the replacement of the proportion of mobile phones, the higher the proportion, the higher the user loyalty
