In the environmental protection industry, 'dark horse' is not a strange word. There are blazing 'dark horse' businesses, eye-catching 'dark horse' products, and even the huge dark horse behind the capital. In recent years, 'Dark Horse' is increasingly favoring segments of the environmental protection industry that have high growth potential, such as the 'dark horse' segment in this article - the Fresh Air System.
In the home appliance industry, the sales volume in the market is expected to increase by 50% each year. The profits of the industry can reach 100% or even 200%. It is even more rare than the national treasure. Fresh air system, it is such a very rare existence.
According to Orvital cloud data, the market size of China's fresh air system will reach 6 billion yuan in 2016, and it is estimated to reach 9 billion to 10 billion in 2017, an increase of nearly 50% over the same period of last year and a breakthrough in the scale of output value of 50 billion by 2020. Through data comparison, Industry profits close to 200%.
If the air purifier is the fifth largest home appliance after color TV, refrigerator, air conditioner and washing machine, the fresh air system is expected to become the sixth largest home appliance after color TV, refrigerator, air conditioner, washing machine and smoke machine. The same, but sufficient to illustrate the people and the capital market optimistic about the fresh air system.
In addition to the hot pursuit of the market, the fresh air system on the government procurement list frequently appeared enough to explain its increasing status.According to the "Government Procurement Information" incomplete statistics, in the third quarter of 2017, fresh air system procurement about 20 A purchase amount of 60 million yuan.
Fresh air system into the campus pilot work is being promoted, the housing intensive decoration market provides a huge demand, etc., all for the future development of fresh air system provides an important opportunity for development.Based on the above judgment, the market is optimistic about the expected 5 to 10 years, the fresh air system There is hope that the output will break through the billions of checkpoints and open the one trillion-level market prospect after a long period of hard work over a longer period of time.
CUI, China's environmental protection online that, like the air purifier, low penetration of fresh air system means that the future market prospects are vast; the rise of the middle class also substantially boost the market demand for fresh air system upgrade; Internet companies and traditional enterprises of multi-channel , Diversified layout and the vigorous rise of domestic strength brands, etc., these are the major sources of strength for expansion of the Blue Ocean market.
Only the rapid development of the 'sequelae' also can not be ignored.Among them, the lack of industry standards is the biggest obstacle to the development of the current fresh air system.Technical standards and testing standards short board, greatly reducing the industry's entry barriers for fresh air system, each Road capital and enterprises have a cross-border, hope a slice of a share, however, most enterprises lack the core technology, the quality of products and services are mixed, greatly aggravated the market chaos.
Due to the limited popularity, the consumers who do not know the fresh air system are mostly divided by the price, and the pricing mechanism is immature, which makes the price of the product on the market is huge and the gap is huge. Services, installation and other costs vary widely, so that consumers shouted 'vertigo' and 'heart plug'.
In the rapid growth of the industry, but encountered so many 'illness', in terms of the long-term development of the fresh air system is undoubtedly a great hurdle. The disease has been clarified, how to prescribe prescription?
We believe that nothing less than the following points: ① the introduction of national standards, the development of industry norms. ② focus on training personnel to build the incentive system. ③ set up testing agencies to start the classification management. ④ encourage the development of innovation, maintain the spirit of ingenuity. ⑤ accelerate brand building , Optimize channel construction ⑥ Integrate collaborative resources and improve the supply and demand chain.