Sun Hongbin, who took over as chairman of LeTV for about three and a half months, has been small-scale integration of the music listing system without major moves.
However, Sun Hongbin recently announced that (new) LeTV business or soon to start.
Recently, a new music insider interviewed by the Securities Daily said: "Sun Hongbin has been optimistic about the film and entertainment business as the music listing system.However, due to the current internal transaction has not been resolved, the new music is difficult to start the capital operation However, Sun Hongbin will focus on the next two as the Department of music as the two businesses.
The source also disclosed to reporters: During this time, New Music and some well-known Internet companies have been exposed. However, since LeTV has not resumed trading, it is difficult to determine the valuation of each sector and it is still difficult for outside investors to come in now. '
External capital is still difficult to enter
Since Sun Hongbin became the head of LeTV's listing system, whether it has a big move on LeTV triggered speculation, Sun Hongbin or the introduction of new investor information for LeTV's listing system was also repeatedly reported in the industry, but eventually all was To denied music video network.
The above music insiders also said: 'Compared to the introduction of new investors, so that the new music as soon as possible to resume business is the company's top priority.'
In fact, the outside world's new head of music Watch Sun Hongbin has been full of expectations.
A person close to the new music told reporters: 'Sun Hongbin is not lack of funds, the key is to introduce new music into the long-term strategic investors. At present, the entire new music business also failed to restore the system, Capital will not rush into this time.
Affected by the crisis of the capital chain, LeTV also plunged into losses this year, making the phenomenon of losses appear better and eventually recovering profits is what the new LeTV executives should do at present.
LeTV three quarterly release previously showed that the company achieved operating income of 3,605,000,000 yuan in the third quarter of this year, down 63.67%; net profit attributable to shareholders of listed companies loss of 1,652,000,000 yuan, down 435.02%.
'At present, many of the company's business have not fully recovered, top executives are trying to improve this state.' 'The above music insiders said.
'Sun's current strategy should be to revitalize the basic business first, if necessary do not rule out the injection of some funds, which will also help the introduction of new capital. In the future, he still hopes that the various sections of the new music can be developed independently.' Person revealed.
Quickly restart the core business
Recently, Sun Hongbin said publicly that it is logical to invest in LeTV, and the biggest problem with LeTV is the management issue. 'During this time, he did nothing to concentrate on stock ownership. Now part of the shareholding structure of unlisted market is almost the same, and LeTV's business begins immediately start up. '
A new music insider revealed: 'Sun Hongbin investment music as the logic is very clear: the film industry and content as the entrance, cut into the big culture, big entertainment, this is a priority business.'
Sun Hongbin said in a public address, cast music as the logic of logic is to vote big culture, big entertainment .To the music as the account also quite understand.Music as a typical large culture, big entertainment company, has a strong content In the context of increasingly valuable content in the future, he firmly believes that it is logical to invest in music.
Sun Hongbin said that it has changed the music business model, and now his hand has become a 'straight', 'the world is doing vertical integration, Apple began casting money to do movie and television, Amazon also began to cast money to do Video, film. The future direction of the development of the industry is vertical, the company should have its own IP, channels, content, scenes, music plus financial innovation, Wanda, is an IP content channels and scenarios can be standard Disney. On the financial innovation, Wanda, can constitute a better life for ordinary people, first buy a house, and then go home to see a music TV, put our TV on the TV, and then go out to play Wanda.