Recently, the author's line of sight was attracted by the news of Japan's Kobe Steel Fabrication Fake. As the issues continue to be fermented, the scope of businesses and industries involved in the incident is also widening. Japanese domestic enterprises, foreign enterprises and overseas enterprises are incalculable Injury and losses, according to incomplete statistics, there are about 500 companies (as of October 16) in the list of victims, many of them Toyota, Mazda, Mitsubishi, Rolls-Royce, GM and other world famous enterprises, the data is also expected Will be updated.
Kobe Steel in the event of an incident after the stock continued to fall, the market value of evaporation, the huge claims behind, there is a real crisis of corporate reputation plunge, what is more will jeopardize the credibility of Japanese manufacturing industry.Chinese plastic machine companies should take warnings, Adhere to the quality of conservation, reputation to build China Plastic Machine reputation brand.
Made in Germany and made in Japan has been the world's identity, the myth, we can see both the status of the global manufacturing industry and brand strength, but the outbreak of this incident has sounded the alarm for us, 'world famous enterprises must be more than the quality of products in China Strong manufacturing? 'In this regard, we can start a question mark.
I had seen such a video online: a white boy in order to resist China cottage products bought authentic saber and cottage saber experiment, Chinese cottage saber cut trees, chopping wood, cut steel, cut, hammer hit the gap, and genuine Saber ... ... so that the last video owner again and again praised the Chinese cottage Saber.
In fact, the quality of many manufactured goods in China is no worse than that of other countries. However, the impression of the cottage phenomenon and the past low quality are too profound for overseas markets. MadeinChina's impression of low cost and low quality goes deep into overseas markets. What we have to do is to change this impression, and the presses should be the same.
So, press machine companies should establish their own reputation brand?
First, adhere to the quality.Product quality is the product of the most important additional attributes, is an important embodiment of the core value of the product.Chinese presses in their own production equipment and equipment must establish strict production standards, the review system and the regulatory system to This is to ensure the quality of our products.This should not be a moment, it should be forever.
Second, cutting-edge output. The most effective means to start the reputation of the product is 'strong output', that is, in one area of industry output on the strong. Germany, the machine tool industry big brother, it said that second, no one would dare to say first, The export of our own machine tool to such a country is a sensational event: China's independently developed 5-axis CNC machine tool was exported to Germany in 2013. Now, Made in China 2025 is more in-depth docking with German Industry 4.0, in the digital, manufacturing , Friendly cooperation in the field of intelligence, mutual benefit and win-win.
Recently, another piece of news came about that the United States has accepted China's rail transportation equipment. Soon, a Chinese-made subway train will appear on the U.S. railway line.
Even the developed countries are beginning to buy into China, which is enough to expand the reputation of China-made and enhance the image of China-made in the world.Pressuring companies should take this as the key goal, with high-quality and high-tech products exported to Germany, the United States, Britain, Japan and other countries, so that a case into a normal state, so that China's plastic machinery industry and presses the world's position, the image will naturally be a breakthrough growth.
Third, the high-end publicity Now, the publicity is a major event for the enterprise, excellent publicity will bring amazing sales results Huawei overseas promo "DreamItPossible" with a "very light story, a very touched" touched the majority of consumer The heart, quickly into the eyes of overseas consumers; end of last year, Huawei Yamanote line in Japan laid the advertisement, during the New Year's Day, Japan's Huawei mobile phone out of stock ......
Outstanding means of publicity will help enterprises to reach overseas markets, plastic machine companies should be aware of the importance of publicity, but the focus is high-end publicity, Chinese press overseas publicity should focus on market sales and brand image of the two Aspects, the high-end atmosphere of publicity tools help create a good corporate and brand image.
Technology R & D This is a commonplace. In the era of intellectual property Daxing, science and technology has become the core competing companies chase force.Capture this point, control the industry's 'decision', especially the pricing of core products China presses machine enterprises should have a deep understanding at this point, the face of overseas high-end technology and equipment, we have more than enough help, only to step up research and development to shorten the gap.
The author's summary
Japan's Kobe Steel's 'farce' to the world, to China a lesson, Japan's manufacturing loopholes in the credibility of the inevitable that they will bring immeasurable loss.China enterprises want to take this opportunity to share a cup of must-quote Take precepts, adhere to quality standards, and actively and quickly set off a sound reputation in China, in order to be in other developed and developing countries eyeing, the strength of the insert.
Plastic machine companies should take this as a warning, adhere to the bottom line of product quality, not shoddy, and the development of high-tech products and equipment, to open up overseas markets, the formation of large-scale strategic market, enhance itself and the machine industry image, to create our own Reputation brand!