China E-Commerce Research Center released the "2017 Double 11 'online shopping forward-looking report," shows that the first three quarters of this year, all-channel home appliance market size of 600.72 billion yuan. Home Appliances is the calendar year' double 11 'sales volume. The sales situation, a number of brands have achieved good results.Experts expect that the major e-commerce platform 'double 11' promotional activities will significantly improve the fourth quarter of sales of home appliances.
The first three quarters of the scale of more than 600 billion yuan
The report shows that in the first three quarters of 2017, the scale of omni-channel home appliance market was 600.72 billion yuan, an increase of 13.7% .According to the channels, the total online volume was 159 billion yuan, with a total of 441.7 billion yuan offline, The amount of 26.47%. Sub-category, the scale of air-conditioning products reached 154.07 billion yuan, an increase of 35.9%, followed by kitchen appliances, appliances, ice-washing products and black electrical products.
In the third quarter, the overall size of China's household electrical appliance market reached 216.4 billion yuan.From the platform situation, Suning Tesco's market share of 19%, ranked first.Jingdong with 12% market share in the second, the United States with 9% of the The market share is third, while Lynx ranked fourth with 5% market share. The only products that make up the remaining 55% market are Vipshop, Amazon China, Xiaomi and No. 1 stores.
China E-Commerce Research Center analyst Yu Simin pointed out that in the first three quarters of 2017, the total amount and growth of home appliances is good, and it is estimated that the home appliance market will continue to expand by 30% in the fourth quarter of 2014. Due to the "Double 11" promotion, the increase may exceed 45%. Among them, air conditioners and other high technology content of home appliances market will continue to maintain high growth, black electrical products will continue to decline even negative growth in sales channels, the fourth quarter online market is expected to grow rapidly.
'Double eleven' Wang Wang appliances
This year's "double eleven" time significantly lengthened, the e-commerce platform to start promotion ten days in advance.Grid, the United States and other appliance brands have the corresponding concessions; 'Made in China' brand accounted for the vast majority, covering a wide range of home appliances.
According to Lynx released 'double 11' pre-sale list, as of November 1, from the pre-sale amount of view, the United States, Haier, Gree are located in the network pre-sale brand top 10. Wind days are expected, white big appliances The plate 'double eleven' will continue to sell the market in the upstream panel pressure slowdown, the black power sales are expected to exceed expectations.
For 'double eleven' appliance market, Yu Si-min believes that online appliance channels are still Suning Tesco, Lynx, Jingdong as the first echelon lead, sales showed a surge in sales is expected in the fourth quarter online channel market will exceed 600 Billion.Online channels, this year's 'double 11' concept of online and offline integration enjoys popular support, a number of e-commerce businesses are trying to achieve a two-lane convergence.With the continuous development of 'smart retail', Suning and other online Long-established business will occupy a certain opportunity, is expected in the fourth quarter the offline market will exceed 160 billion yuan.