November 8, millet, Philips have introduced their new air purifier.November 7, Hammer also announced its autumn new conference launched air purifier.In addition, November 6 there is an air purifier Companies in the field announced that they have obtained financing with a total amount of over RMB200 million. The investors also include venture capital institutions such as BAI (Bertelsmann Asia Investment Fund) and Jingwei Venture Capital.
Seems to see the air purifier market dividends, the United States U-products, NetEase and other strict selection had previously also introduced the air purifier.Owai cloud network latest data show that from January to September this year, the number of air purifier brand is 661. Aus Weiyun Health Electrical Appliances Division war banner in an interview with the "Daily Economic News" reporter said that this year the overall growth rate of large home appliances more slowly, small home appliances a greater chance of entry, many companies into the field of empty net mainly want In the outlet to seize the initiative, but as the number of brands gradually increased, the entire market bubble gradually emerged.
Empty net products gradually become 'just need'
In November, heating will start in the northern part of the country. At the same time, the promotion of 'Double 11' is heating up and the air purification market has entered the sales season.
'Because air pollution is relatively easy to be seen, air purifiers evolve into just-needed products in the current era of consumer escalation when environmental pollution is more serious,' said Zhanqi.
However, the current popularity of home air purifiers in China is not high.Find forward industry research institute "China Air Purifier Market Demand Forecast and Investment Analysis" data show that China's air purifier market has reached 5.74 million units in the future China's air Purifier sales will remain at 30% -35% growth rate is expected in 2017 sales of up to 100 billion yuan in 2020 up to 300 billion yuan.
According to AVC data, the total retail air purifier market in January-August has been at a high level of growth in 2017. In terms of January-August sales, the overall net sales of air-purifiers reached 86.8% Billion, an increase of 32.4% over the same period of last year.
For the rise of empty net market, the flag that the biggest incentive is the emergence of haze in recent years and the gradual attention of the problem; followed by consumption upgrade, consumer consumption concept gradually shift to green consumption. Up to now, the domestic has More than 700 air purifier brands have emerged, both imported and used by overseas manufacturers, as well as appliance manufacturers in transition and entrepreneurs and Internet companies across borders.
An industry believes that the air purifier market is a just-needed, large-scale market, huge room for growth, is expected to become the fifth home appliances after the color TV, refrigerators, air conditioners, washing machines after the domestic family.
Someone wants to enter someone else to quit
Reporter in Jingdong, Lynx, respectively, search for 'air purifier' found that the number of air purifiers on both platforms up to 100 pages, involving over 500 brands, the price ranged from 600 to 10,000 yuan from Tmall, Jingdong and other e-commerce platform sales data, the current air purifier market mainly to Philips, Brujair and other foreign brands occupy the major markets, domestic brands accounted for a smaller market.
Although the market is large, there is no monopoly in the area of air purifiers. "Despite the large number of brands, no one can achieve a 50% market share, and at present, it only accounts for more than a dozen Share. 'The industry insiders told reporters.
Perhaps it is to see this point, nearly two years continue to have a new brand to enter, trying to get a piece of the air purifier field, among them, to the Internet more obvious.
Prior to the United States and the United States and your best products CEO Chenou announced two models in the autumn air purifier products, but has yet to see the product figure; Not long ago, the ink weather released the first air purifier products; NetEase strictly selected although in 2017 consecutive launch 2 air purifiers, but the most important performance indicators of air purifiers CADR values were 220 and 400, lower than the net industry average of 500-700.
'The increase in the number of brands on the one hand enriched the consumer's choice, but on the other hand also allows many non-competitive enterprises to enter, increasing the possibility of consumers to buy bad goods' war flag said, At present, empty net industry is still in the early stage of growth, the industry is still in the primary stage of development, the industry involves more brands, the market concentration is not high, so the consumer awareness of empty net product is not high.
March 1, 2016, the National Standards Commission approved the release of the newly revised GB / T 18801-2015 "new national standard air purifier" was formally implemented, defined the four core indicators that affect the purifying effect of air purifiers, namely CADR (clean air Volume), CCM (cumulative purifying capacity), energy efficiency rating, and noise standard.After the introduction of "New National Standard", the access threshold for air purifiers has been raised, and the brand of air purifier is expected to start to decrease.
According to the latest monitoring data from Orvite Cloud Network, from January to September this year, the number of air purifier brands was 661, with 749 brands in the same period last year, representing a decrease of 88 brands from the same period of last year, of which the decrease was mainly due to the rapid decline of online brands.
In terms of the war banner, the current domestic air purifier also dominated the low-end market, and these low-end market share, will lead to high-end brand strategy changes in any industry, the growth and development of high-end market are Inevitable, so the market needs further specification, in order to make the entire air purifier market development better.