Product differentiation is a challenge and challenge for every handset brand, and OPPO is interpreting it in its own way.
Star screen - OPPO homogenization of an important weapon to break through
The overall screen to screen a larger proportion of mobile phone screen, and leave the design space for the manufacturer will be smaller, which will result in more difficult to design a differentiated product. Relative to other products, OPPO center on the product Details on the design. Red Edition OPPO R11s 'Star screen' design, the front of the phone with a looming gradient effect, from red to black extends to the central screen, countless red particles as the stars spilled on the screen, and then Coupled with the red version of the exclusive OPPO R11s 'Mirror Galaxy' wallpaper, and the overall body echoed each other, bringing the overall visual sense of extension
Red version of the OPPO R11s Star screen
As of now, no other product has adopted a similar design.From the user's point of view, the product's value is an important factor affecting the user's purchase decision.According to the survey data before, 63.2% of users choose the phone will The "color value" as the first reference point, and the price, performance, function is ranked behind.Obviously OPPO R11s breakthrough in the design of the product with a higher degree of recognition, the value of the product is the most important bright spot One of the OPPO has always been good at seizing the needs of users in mind, to provide users with the products they really want.
OPPO R11s original 'crescent bend' design
In addition, OPPO R11s original 'crescent bend' design also demonstrated its pursuit of the ultimate in the perfect design.In inherited R11 'waistline' and 'micro-arc surface' design at the same time, OPPO R11s mobile phone upper and lower borders respectively Made a hollow space, making the overall look more layered.Now most of the products are in pursuit of full-screen and made a compromise in the design, and OPPO R11s did not stop in the design of innovation.
ZOL phone screen size distribution
In the selection of screen size OPPO R11s is also a good 'card bit market', the current market, the traditional mobile phone brand is still 5.5 inches as the flagship product, and the full screen will inevitably make users to increase the screen size requirements.Currently 6.01 Inch OPPO R11s in the screen size is higher than the current 97.9% of the models, are large and medium screen size products, and thanks to the full screen compact design, the overall size of the fuselage has not become bloated in ensuring the user grip Based on the 6.01 inch for a better visual experience OPPO R11s in the screen size differentiation strategy is clearly away from other products.
Choosing the dual camera, AI beauty - unique in the industry
From R11 20 million before and after R11s to choose the dual camera, AI beauty, OPPO successfully completed the image transformation. OPPO has always been very clear who their users are, what users need. Photo is undoubtedly the young users on the phone High-frequency applications and one of the most immediate needs for users to have a better camera experience has always been OPPO said the pursuit of the goal of the OPPO R11s completed from 'clear' to 'smart' upgrade, the new post-2000 Million +1600 million dual-camera, can automatically switch the main camera according to the light conditions.
Throughout the current mobile phone market, with the AI camera features only OPPO R11s and HUAWEIMate 10 two products, with OPPO in the years of technical precipitation pictures, the camera and artificial intelligence together to achieve a leading technology, and other competitors are Difficult to catch up in a short time.
Exclusive intelligent aggregation technology
According to relevant surveys, more than half of 76% of female users' mobile phone albums are self-timed, and sharing and recording the most beautiful one for users is just an application. In the front self-timer technology, OPPO R11s is leading Step.Its 20 million front camera can capture the user's face 254 feature points, and intelligent analysis of gender, age, color information to ensure that each photo can show the most beautiful side of the user.In addition, the exclusive gradient Algorithm, to achieve SLR-level portrait effect, these technologies can not be beyond the competition in a short period of time.
OPPO R11s User Survey
From the user needs survey we can see that the user for the OPPO R11s focus and its own product highly consistent selling point, accurate market card bit and reasonable user needs capture OPPO R11s stand out.
Conclusion:
OPPO R11s in similar products unique. OPPO R11s OPPO R11s in the same product.