The Englishman, who ran Apple's product design from the time of Steve Jobs, rarely interviews and has never been on stage at the press conference, just as an audience at a time.
About iPhone X, Ivey said it was designed to be a carrier of applications and its design was integrated into the background (his idea was that the hardware itself should not be too software-intensive). The Apple design team has been working on ' Weakened the design presence. "He said: 'We are trying to define a solution that will gradually disappear.' In the future, Avion believes that iPhone X will provide what it does not have now because the software is always evolving. I think this is very interesting and attractive.
"I think the important thing about the iPhone X is that its functionality is software-driven, and the product will change and evolve as the software continues to update. After 12 months, the object will be able to do what it does now It does not seem unusual for me to do it, and as we look back, it is actually an important node in the product we are developing. '
Like all Apple employees, Avril declined to talk about Apple's future product plans, but said his design team was "very curious and was looking for alternatives." At the moment, some ideas are 'beyond technology' but exist Is to 'stimulate the development of technology.' "Looking back at the past 25 years, what Apple learned from this process was more important and valuable than what it was designed to do."
Ivey believes Apple Park is likely to change the way Apple employees work and live.The design department works with everything else, so industrial designers can work closely with typographers, sound designers, motion graphics experts, and more.
