And no one now on the market under the banner of the name of the store, the unmanned shop is certainly still 'somebody'. 'Daks completed' no one 'part of the main payment, take a meal.The most intelligent part of the entire store is the door Can see a row of dining window, micro-channel scan - cell phone orders - window dining, the process almost no threshold.
The cooperation between DICZ and WeChat started from the beginning of this year. WeChat has a mature business access system. This is no different from what you usually saw in the restaurant chain. The technology needed by Dicos Future Shop is to integrate WeChat And intelligent transparent screen, the kitchen linkage system, which is done after the hamburger, the user will receive reminders and password reminder on WeChat.
More scientific and technological sense of the transparent screen to replace the traditional cashier, dining counter, in order to make 'no man shop' feeling more realistic, the clerk in the rear place the meal, the screen will become black perspective, and then restored to You can enter the password in keyboard mode.
Compared to the original four access channels, 12 take-away windows also theoretically save on queuing time costs.If a fast food restaurant staffing is divided into three categories: cashier, cleaner and kitchen staff. Transparent window saves the manpower of cashier reception.According to the same area of the store calculation, about a total of 20-30 people are required, Dicos claims that compared to traditional stores, Dicos Future Store can be reduced by 30% of the cost of manpower.
They also encourage you to send your finished pallets to the Recycle Disposal, which is notoriously unreadable, though the recycle signboard is too small and is set at the toilet door. Habit to develop, for the current Dicos user base and atmosphere, the feasibility is not high.
- Of course, it is still too early to talk about cost-cutting at the current experiment stage.Dukhsi's current plan is to begin the first-tier and second-tier cities by ordering WeChat ordering more than half of Dicos' stores early next year.
All the above attempts, in summary, are moving toward streamlining manpower and automation, which is the direction of the fast food industry or the entire service industry.
It is worth mentioning that since DICs is part of Ting Hsin Group and is also shunned in the service of Enrichment Card, in simple terms most users registered with FHI members can log in to the ordering page directly and set Point coupons to enjoy the card can also be used in Dicos.
Compared to a few years ago has introduced its own App KFC, or invested capital in the store set up self-service machines McDonald's, Dicos direct access to select WeChat orders, mainly taking into account the cost of user issues.
'I think everybody is moving in the direction of digitization and intelligence, just saying that we take a different path.' Top Group introduced to Curiosity Daily (www.qdaily.com), 'For us, if Consumers are already familiar with WeChat's interface, which is the fastest way to push to 2,300 stores.KFC has been operating a member because we have a membership, but we already have a share card. '
Dicos stores are mainly concentrated in third and fourth tier cities, Beijing, Shanghai, Guangzhou, Dicer three stores total less than 100, accounting for 3% of the total number of Dicos stores, which is the reason why delays in access to mobile payment reasons, and now even if In the second and third tier cities, the popularity of WeChat is also quite high.
At this 'Future Store' opened in the group's campus, not only is the decor more modern, but also the test items are preferentially added to the dishes, for example, at this store you can order fresh dough Out of the 'very Fort', we calculate the time, about five minutes to eat such a fresh dough burger faster than expected.
Dicos claimed this was due to the manpower savings in the cashier's collection, so that the kitchen staff could concentrate on the dishes (but in fact these two jobs were originally separate), and we think that with respect to the other salads in the store, Short period of time is unlikely to spread to other stores.
For now, this 'no-man's shop' is closer to a marketing tool that delivers a more fresh, stylish brand image to consumers in tier-1 and tier-2 cities.If you have not been in the Docks store for a long time, Will be surprised to find that now they are also starting to sell salad and beef noodles.
It is not uncommon for salads and light food establishments to go north and deep to consumers, and eating a salad at DIC is no longer necessary, but as a fast food brand that sells fried chicken, the product line is rich in Here is mainly as a supplement.
This and they have in Chengdu, Shanghai, one after another out of the 'Shushi +' concept store is a business idea.
Whether it's in the main battlefields of third- and fourth-tier cities or the first-tier cities where Dicos now wants to get back to a share, Dicos wants to make it look a little more trendy in this way.
Also, the new store, which is open in its own office building, may now have more consumers as employees.
Picture source: Dicos