On the 10th at 8 o'clock on the 10th, visiting the micro-owner Ye Jiawei Live 2 hours, interactive nearly 20000, showing 10 products, orders exceeded 50 single, the transaction volume broken 100,000 yuan. November 10, 'double 11 'Carnival comes, when the traditional electricity supplier is busy' big promotion ', visiting micro-owner Ye Jiawei has chosen to live through the broadcast, focusing on personalized home topics and community users deep interaction. It is reported that this year' double 11 'stroll Relying on 'three stores one' model, put forward to focus on personalized data users to customize the service to promote consumer experience upgrade .On the 11th day, as Ye Jiawei such as the use of community live, interactive interactive marketing topic Up to tens of thousands of shop owners, reflecting the social and economic vitality of the market.
Interactive live broadcast inspires the community economy
It is learned that on the eve of "Double 11" this year, Ye Jiawei sent out invitations to the more than 20 active user groups based on the user's needs of daily interaction, and got a positive response. On the 10th, at 8 pm, Ye Jiawei start live on time, he did not choose to blindly release the appliance information, but the use of their wealth of knowledge of home improvement and home appliances, with everyone's common concern how to create personalized home, how to do a good job pre-design appliances and other popular issues, professional Explain and guide, with the introduction of different home appliances, many users after participating in discussions and consulting products, have access to micro-Ye Jiawei shop orders. 'Had intended to look for the buyer early next leaflet, thanks to he told me double There was an event on this day, and I bought three big pieces at a time. I also recommended that colleagues buy a new washing machine.
In fact, in addition to visiting micro-shopkeeper, Ye Jiawei has another identity: 9 years of Haier service soldiers, and this has also become the basis for his smooth social interaction with his superb technology and passion for his people, he can Through the service to obtain the user's approval, in order to visit the micro-shop to gain popularity.At the same time, Ye Jiawei can dig deep into the actual needs of users, through professional skills to provide users with home appliances purchase, maintenance and even home-style design package of solutions, which Exclusive high value-added consumer experience, prompting users are more willing to find him to buy appliances.
Customized services to protect the best user experience
Through the analysis is not difficult to find, Ye Jiawei community live marketing has been able to achieve good results, the back is relying on the 'three stores one' mode customized service advantages now Internet data can be in demand direction But want to dig 'what the user needs' more accurate and in-depth understanding of the user.Parenting personalized customization is through each user's zero-distance interaction and small data collection, based on specific users Habits and pain points to upgrade products and services, so as to bring users personalized solutions.
Specifically, based on the 700,000 micro-shopper matrix and huge community resources, we can use the innovative interactive mode to enable users to interact with each other anytime, anywhere. The micro-shoppers can interact online 24 hours a day while collecting the fragmented and diversified User needs, which forced the product, service upgrade iteration.At the same time, relying on the Haier Group's strong resource advantages, stroll from the product, logistics, service and other dimensions to create the best experience for the user to the whole process.
It can be said that through Ye Jiawei's service case, it shows a major feature of the customized service model, which focuses on the community and makes it possible for the fast-track approach to directly impact the pain points of users. On the basis of fragmentation and individuality The user needs, along to provide users with the user to provide pre-design plans for the whole house appliances, appliance matching and service options, 'by about delivery and delivery of synchronized' logistics and distribution, etc., including customized services in upgrading the user integrated Experience, but also for the double 11 shopping carnival bring quality assurance.
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