With the growth of China's economy, the global focus of consumer electronics gradually tends to China. The proportion of China's consumer electronics in the global market has been rising year by year. Especially in the TV industry chain, China has become the global panel production base, the complete machine production base and the color TV Shipping large countries.At the same time, Chinese brands are also gradually moving toward technological innovation, focusing on display technology, industrial design, software services in three directions.
Skyworth occupy the outlet of the OLED industry
OLED TV with better display, and shaping the TV appearance more possibilities, it is known as the next generation of display technology. Since the creation of the first OLED TV in 2013, Skyworth insisted in the field of OLED Deep plowing forward, now in the Chinese OLED market, the Chinese brand already has a strong voice.
According to AVC offline monitoring data, sales of OLED TVs increased 145% YoY in 1H11 Golden Week promotions, while Skyworth OLED TV sales increased 196% YoY, well above the industry average From the perspective of market share, Skyworth has reached 52% of its sales promotion period in November, with a market share of more than half.
In panel supply, Skyworth and upstream panel makers to maintain close cooperation and grasp the absolute superiority of the upstream supply chain; in marketing, the OLED TV as the only new technology to promote the direction of sustained and uninterrupted promotion for the development of OLED TVs Influence in the research and development of products, devote great efforts in technology research and development, innovate products and realize continuous upgrading and iteration of OLED products. The Wallpaper Series is the best proof that has made breakthrough innovations in display technology and industrial design.
Chinese brands open large-screen user operations era
With the rapid development of intelligence, smart TV will become the core of the living room business scene as a main body, the smart TV industry will usher in a blowout-style development.
According to AVC data, as of the end of 2016, the number of China's smart TVs has reached 150 million units, and the Chinese brand pioneered the operation of large-screen users based on the advantages of high inventory. By focusing on software innovation, content and Service innovation and transformation, with a new user experience has won the reputation of the product, leading the rapid development of intelligent television.
The rapid development of science and technology at the moment, the real barrier to open up technology, innovation and cooperation model, its own development plan will be integrated into the overall situation of industrial restructuring in order to coexist and win-win situation with this era. And Chinese brands will continue to progress through science and technology, as the color TV development process On the leader.
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