vivo hand in hand K song | released phone K song industry standards

November 8-9, 2017 Tencent Global Partner Conference held in Chengdu. Vivo as an important partner invited to participate in. At the meeting, vivo K and Universal jointly released the first Andrews phone karaoke real-time back to listen to industry standards Program.

As the world's first brand to bring Hi-Fi sound quality to mobile handsets, vivo is also a leader in the field of smart terminal music experience for many years.As early as 2014, vivo X5, vivo first carried on the world's top mobile intelligent terminal devices Kara OK digital surround sound signal processing chip - YAMAHA YSS205. Now, a full range of vivo phones have been able to support K-song professional real-time reverb ear-back function, with professional mixing sound, so singing, listening, deposit effect.

The release of the solution, the software and hardware for the combination of real-time reverb effect, tone back delay, reverb effect, for the first time for the mobile phone k song industry set a standard program.At the meeting, vivo new technology research The Tang Qingliang introduced the original intention of this cooperation: 'We always hope that the mobile music service can become more sense of the scene. More importantly, the current Android platform mobile karaoke effect varies greatly and needs to be better formulated to meet the needs of consumers Planning. "According to him, equipped with this set of standard programs Universal K songs custom software has been launched in October this year, from the big data, in vivo user touch rate, the use of the number and duration of use, have reached Industry is very good level.After the announcement of the standard program, vivo will continue to provide K-song deep optimization of custom versions, with the K-song for a better experience to maintain deep cooperation.

So that the mobile music service has become more sense of the scene, the K is undoubtedly the best partner .Since 2014 on the line, "universal karaoke" has become the most popular mobile applications .According to CNNIC latest "China Internet Development Statistics Report "shows that as of June 2017, the number of K-users nationwide has reached 460 million, while in September this year, K-Pop also announced plans for the future strategic layout of the pan-music ecosystem. With this cooperation, vivo will work with all-people K song to create a complete phone Hi-Fi ecosystem with hardware and software.

In the music content, vivo in June last year and QQ music under the cooperation of Tencent Music, with the respective advantages of both areas, to provide users with massive genuine sound source.Remember that the strategic cooperation with the national K song, vivo in digital music The layout of the market can be seen.

For Vivo's plan for mobile music in the future, Tang Ching-liang said: "vivo hopes to have more expansion in the music field that consumers are concerned about, such as content, interaction and ecology. Promotion of real-time industry standards is only the first step in cooperation In the future, we will further enhance our music service with the help of the Universal K-song Platform and the music ecosystem behind Tencent Music. "

Currently, the global user base has nearly 200000000. Through continuous iteration of the mobile phone Hi-Fi hardware, vivo continue to develop the user appreciation of high-quality music and demand, thus affecting the mobile phone market spending habits change.With Tencent Music The combination of this influence will be extended from the mobile phone market to music software and content markets.

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