In today's increasingly competitive diatom mud market, the importance of marketing is clearly self-evident.In order to consumers recognized, regardless of future trends, diatom mud enterprises should attach great importance to the marketing model of innovation.
The traditional marketing successors weak business should seek a new way
The marketing and brand innovation that are not for sale are rogue, a statement that is both explicit and true! Profits are especially valuable in the diatom mud industry under the New Normal, but of course the marketing mentioned here Not to say that chasing its profits and regardless of product quality, what is said here is how to improve marketing creativity in the Internet age, how to use various marketing tools to maximize profits for the enterprise based on product quality.
Nowadays, the traditional marketing methods such as advertising, promotion and so on have become a bit sluggish in the trend of new media. Consumers are not cautious about these common means. The diatom mud enterprises want to grab a certain amount of money in the new period The market must be innovative marketing tools to seek a new way out.
Marketing diatom mud three-step innovation
First, we must pay close attention to product innovation, from a marketing point of view, to broaden the innovation of a single product style, and strive to improve product category innovation.
Second, is the innovation of marketing capabilities. There is a phenomenon of the supermarkets, that is, "the peak season is not busy, the off-season is not short," so now business marketing diatom mud can no longer be a purely brand-based advertising innovation to the main Change the marketing point of view, from the brand, product, marketing Trinity proceed well product marketing channels from product, brand to marketing, diatom mud service innovation in the market is also crucial.
Third, micro-innovation is a freshener for the development of diatom mud enterprises and may not have a direct impact on marketing, but a series of micro-measures will have a long-term interest in the promotion and marketing of the products. , Micro-innovation costs are low, as long as after a brainstorm, the right combination of social hot spots and brand innovation will have a significant impact.