InFocus In-depth cooperation with MOMO set off an upsurge in 'atypical marketing'. During the 11-day period, the purchase of InFocus products from Lynx will give Fortunate consumers an opportunity to become a lucky consumer, with MOMO Experience 'turn on the TV is the scene'.
Event organizers said: 'The MOMO anchor to your home to open the scene is also very' atypical 'features, as long as the lucky buyers can think of any positive energy scenes, MOMO anchor can accompany you to open. , Eat a meal together, watch a movie together, play with a werewolf to kill, together to open a living room boom ... ... as long as you want, the anchor can accompany you to do, but the premise must be positive energy You are the one who plays the game, and you play the imagination to think about your scene of "serious play." MOMO anchor will also interact with your Weibo live broadcast, maybe you are the next online Red Man.
This reporter learned that this is not the first joint InFocus joint MOMO 'atypical marketing', November 8, the two sides together to create a 'atypical music scene', the day Hu Yanbin carrying his cow music Laboratory partners came to the live concert scene, with watermelon, eggs and other special 'musical instruments' interpretation of a unique interpretation, triggering a hot discussion.
MOMO is an open mobile video social application that brings together a large number of young people who discover the beauty and novelty around them and express their talent, dreams and stories. InFocus's brand attitude of "serious playing" , The two sides through a series of 'atypical marketing' had a chemical reaction, marketing campaigns completed with explosive marketing have achieved results.It is understood that November 8 # # atypical music live # live broadcast video frequency up to 630 Million, the number of page visitors reached 6.1 million, setting a new record live MOMO.
This' atypical marketing 'has been successful because consumers' appetite for television has also changed in the context of escalating spending, especially for young consumers, and has become more personal and differentiated In the choice of brand, has changed from cost to the wave of lifestyle choices, young people are willing to brand differentiation and personalized payment of additional value to meet the pursuit of personalized life.In addition, the current The general marketing tactics in the TV industry is the publicity of the products such as big screen and hardware functions. It is obviously difficult for consumers to resonate today when the product functions are homogenized.
Because of this, InFocus InFocus targeting the above characteristics of young people, tailored for the three new TV, turn on the TV, is no longer simply watching the established television shows, but ready to listen with friends Music dancing, singing a few songs, playing a few games, watching a game, no matter what the scene is approaching the scene.
Not only is the concept of the brand resonating with young consumers, the product design InFocus InFocus TV also focus on music, entertainment, film and television and other on-site sense of creating a highly fit young people's lifestyle and hobbies. Before the new 40-inch, 50-inch new products are equipped with JBL audio, deep adaptation of the Galaxy kiwi music and universal K songs, turn on the TV to enjoy the cool scene anytime, anywhere to create a more realistic sense of the spot closer to young people to stimulate young people resonance.
InFocus InFocus televised the living room of young people into a live entertainment scene that quickly enhances the interactive and scene-based experience, matching the needs of today's youth. "Like with MOMO to create an 'atypical music scene,' it now has a InFocus, a youthful attitude, will have superior audio-visual enjoyment and a live new experience that is more lively, more fun, and more committed.
Jingdong, Lynx, Suning Tesco and other e-commerce sales platform has been fully available InFocus InFocus new products, double the whole network during the lowest price of 11, 32-inch hand to as low as 999 yuan, plus 1 yuan available 99 To replace the repair service.
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