A few days later, the two large cross-border cooperation broke into the eyes of many people.Microsoft and Country Garden, Suning and Evergrande, four Fortune 500 companies, are stepping up the tide of appliance manufacturers cross-border marriage of real estate giant.
'100 billion market capitalists' cooperation
On the morning of November 2, Midea Group and Country Garden Group signed the "United States Country Garden Strategic Cooperation Agreement" at Country Garden headquarters, marking the establishment of a comprehensive strategic priority partnership between Midea Group and the headquarters in the Country Garden, technology towns, smart appliances, Smart home, overseas projects and other segments of multi-dimensional cooperation.
On November 6, China Evergrande issued a public announcement that its indirect subsidiary Evergrande Real Estate signed an investment replenishment agreement with 6 strategic investors to introduce a total investment of 60 billion yuan. Among them, Suning as a 'new face' - a subsidiary of Suning Holding Group Nanjing Runheng, a wholly-owned subsidiary of Suning Appliance Group, will invest 20 billion yuan in Evergrande's real estate strategy and will hold a 4.7% stake in Evergrande.
As of yesterday, the U.S. market capitalization of 345.5 billion, Country Garden 264 billion, Suning 137 billion, Evergrande 407.1 billion, no doubt, whether the United States Suning, or Hengda Country Garden, the market capitalization of their respective industries are occupying a pivotal position in the capital market Coincidentally, within a week, they have all achieved cross-border handshakes, which, though in different forms, are also getting the same attention.
Smart home promotion is an important foundation
In the strategic cooperation between the United States and Country Garden, smart home and smart appliances are still one of the focuses of both parties, and both parties will consolidate and establish the joint research and development and optimization of products and technologies by means of gathering and purchasing, retail and home improvement, data platform sharing, cooperation technologies and achievements display, etc. Both sides of the market dominance.And Suning shares Hengda, both in the smart home and smart property services will also cooperate.
In recent years, the United States playing a large number of science and technology brand, a high-profile foreign show their transformation process in this cooperation, the United States said that at present, the United States Group to provide a wide range of global products and services, relying on KUKA, Yasukawa joint ventures, Andean Zhilian, the United States and the Group's industrial territory to cover the robotics and smart logistics field, and with many years of accumulation, the United States and the Group has a strong and unshaken research and development strength, in the smart hardware, smart home, etc. has a unique advantage. The United States through the transformation Upgrading and continuous innovation have been transformed into light asset-based, research-based and multi-industry technology groups.
Starting from the electronics store Suning, in recent years, also actively carry out the transformation of its offline stores from Suning Appliance to Suning Tesco naming conversion is evident now, Suning is more and more emphasis on high-end smart home appliances sales and online and offline In the past two months, Suning has partnered with LGD, a leading OLED large panel manufacturer in the world, to set up the OLED Experience Hall in Guangzhou, Beijing, to launch high-end and smart home appliance sales channels.
For this cooperation, well-known analyst Liang Zhenpeng said that cross-border home appliance giants, in fact, appliance companies need to use external resources to enhance the speed of smart home promotion. 'Appliance industry into the intelligent, Internet era, the industry and other industries Cross-penetration can be extended to the Internet, big data, cloud computing, Internet of things, smart home, smart communities and other fields.Therefore, enterprises must develop the epitaxial growth model, with the help of external resources, integration and development. Non-exclusive cooperation, more efficient and less risky than other mergers and acquisitions, making it easier for both companies to agree upon each other. "
Scene integration into a smart community into a new direction
There is no doubt that such cooperation is certainly conducive to sales.Zi Yi, founder of Ai media consulting pointed out that such cooperation is conducive to the appliance manufacturers laying the channel to bid farewell to endogenous growth alone, is conducive to home appliances marketing, brand access Get through and expand, the project of housing prices can be embedded in the products of home appliance manufacturers, so as to achieve win-win situation.
Han Shitong, vice president of Guangdong Real Estate Research Association, said that for the room rate, the cooperation with the household electrical appliance enterprises is the result of market choice, housing prices to bulk purchase of household electrical appliances, which will be more affordable than the purchase of home buyers , In this case, the room rate in the decoration of enterprises can be embedded directly in line with the layout of home appliances, thereby reducing the residents due to install air conditioning and other re-alignment caused by the security risks.
However, different from the past, this fall of the two cross-border cooperation, revealing a new trend in the future, home appliance manufacturers and real estate enterprises to accelerate the scene to achieve integration and work together to create smart communities, and even smart cities, which means that cooperation The target range has moved from a simple one on the first floor, into a city a community.Not only the sales and layout of smart appliances, but also the collision of different scene solutions fusion.
For this cooperation with Country Garden, the United States told Nanfang Daily that in addition to smart home, another focus of the two sides lies in the convergence of production and industry in the city and will work together on the development and operation of the integration project of the industrial city, the introduction of industrial resources and the promotion of the optimal allocation of assets In addition to providing complementary resources for the existing production integration projects in Tonghu Science and Technology Town, the two sides will also jointly develop new production integration projects in the cities and towns to create a liveable city suitable for business, business, industry and tourism Integration of the model benchmark.In addition, the two sides will also jointly explore ways to accelerate the wisdom of community strategy to accelerate landing, which is the future direction of community development.
Suning told Nanfang Daily reporter that Suning plans to add 5,000 new Internet stores across the country next year. At the core shopping district of the country, Suning will upgrade Suningdale Cloud to Suning Plaza to provide users with different from the traditional shopping center , A new type of digital shopping center which is supported by Internet applications and centered on users and products.
For such a digital shopping scene layout, the cooperation with the real estate enterprises has an important significance.Suning said that it is by renting, building, purchasing, and many other ways to quickly expand and access to meet their business needs of commercial property , With large real estate business is one of the important ways.And Hengda, as China's largest real estate developers, with a large number of residential and commercial properties, can provide a large number of Suning stores stationed in the residential scene for the settled Suning Square Large community scenes and more.
'The cooperation between the two parties will not only provide strong help to Suning's O2O omnichannel operation, reduce its property costs, enhance its operational efficiency and user experience, and accelerate the implementation of Suning's O2O strategy. Meanwhile, the supply chain capabilities that Suning has formed over the years , Internet e-commerce service capabilities, logistics service capabilities, IT service capabilities can also be output through various forms.For Evergrande, the cooperation with Suning also with its all over the country's Internet retail business operations advantages, improve community layout, Improve the quality of the community, and in the core business district of important cities, both parties can jointly develop and operate.