In recent years, the sales volume of water purifiers has increased year by year as the consumption upgrade trend appears.According to the monitoring data of China Econazole, China's water purification market rapidly expanded by more than 64% by 2015. China Net Net The sales volume of water heater was 20.35 billion yuan, up 40.6% over the same period of previous year. It is estimated that the market size in 2017 will reach 27.1 billion yuan, up 33.2% over the same period of last year.
At present, water purifier equipment has been developed in China for many years, but because of the lack of industry standards and consumers' awareness of drinking water safety at the stage of cultivation, the penetration rate of water purifier products in China is much lower than that in developed countries in Europe and the United States The total size of the market is also smaller than other kitchen appliances.
China market water purifier penetration rate
China's water purifier sales increased steadily, and mainly online sales
At present, China's water purifier sales are still mainly online sales.It is understood that in 2012 online only accounted for 3.9% of the overall market sales, while the online market in 2016 accounted for 35% of the water purifier market share .
Among them, the online sales of products on the water machine accounted for 50.3%; water purifier accounted for 43.2%; pipeline machine accounted for 1.4%; direct drink machine accounted for 5.1%.
In the online sales of products, pure water machine accounted for 73.1%; water purifier accounted for 13.7%; pipeline machine accounted for 1.4%; direct drink machine accounted for 11.8%. In the past two years , Large amount of water, intelligent, easy to install water purifier models become the mainstream.
2014-2017 China's online water purifier online sales
China's water purifier market in the development of significant problems, the inevitable trend of transformation and upgrading
Behind the steady growth in demand and sales of household water purifiers in China, the lack of mandatory standards is gradually becoming a stumbling block to the further development of the industry.Compared to the new national standard of empty net market, the market of water purifiers lacks uniform and mandatory Testing standards: Local standards, corporate standards, industry standards and other standards confusion, the lack of a unified set of standard industry development, false exaggeration, uneven product quality, and other commonplace.
Second, the after-sales service lag is also one of the major bottlenecks in the development of the water purifier market. However, some enterprises only sell the products regardless of after-sales service and can not guarantee the safety of consumers' drinking water. As a result, the credibility of the water purification industry is impaired.
Shortly after the opening of 2017, the water purifier industry continued its turmoil. As competition in the industry intensified and the price war was triggered at the same time, the enterprises experienced problems such as the price hikes of metal raw materials and the opening of environmental protection department inspectors. Enterprises to speed up the transformation and upgrading in order to seek rapid development of which the pursuit of intelligent water purifier in the context of smart home has become an inevitable trend of development.
China's water purifier market potential for future consumption is still large
At present, water purifier has been developed in China for more than ten years, although there are still many problems and bottlenecks, but overall the industry has formed a more mature industrial chain system.Especially in recent years, the popularity of smart home also Driven the development of water purifiers and other related industries.
According to Zhong Yikang monitoring data in 2015 to make projections, from 2015 to 2020 the water purifier market will maintain 45% CAGR, the scale of water purification equipment in 2020 will exceed 128 billion yuan.
Others are relatively conservative, such as Aiken household appliances to judge, China's water purifier industry in two to three years will remain 20% -30% growth rate is very difficult to explosive growth.
However, in general, the consumption potential of China's water purifier market is still large in the future, on the one hand, there is still much room for expansion in market capacity, and after-sale maintenance and filter replacement will bring about 10 billion service markets .
On the other hand, the spending power of Chinese consumers continues to increase. With the escalation of consumption and the increasing public concern over the environment and health, the water purifier is expected to continue its rapid growth in the process of industrial restructuring.