Nietzsche wrote at the opening of "Zarraturra": "At the age of thirty, Zarathustra left his hometown and his lake and went to the mountains." Ding Lei 30 years old, 2000, Netease listed on Nasdaq. Ten years later, Zarathustra's mood changed, one day early in the morning, he chose to go down. "Zhala Tuostra ten years, profound knowledge, down the mountain deconstruction of the world, just as NetEase introduced 15 years later Koala's Ding Lei, in the second half of the Internet era, rebuild Netease and rebuild the e-commerce world. 1, Ding Lei: All the evolution of retail forms, all from the understanding of user needs, this is the origin of everything. On November 6, Ding Lei put forward the concept of 'new consumption' at the 'Cross-Strait Entrepreneurs Zijin Summit' in 2017. Ding Lei said in his speech: 'Retail can not be separated from this basic core. All the evolution of retail forms comes from the User needs understanding, this is the origin of all 'Ding as product manager itself, will be the habit of product managers thinking mode to think about the problem, starting from the needs of users, but must recognize that retail changes in the business model and Changes in user needs are always in the dynamic relationship of interaction. In an agrarian society, where the peasant economy is self-sufficient and the demand for agricultural workers is low, retail is what people need to buy.In the industrial society, workers leave the land and enter the factory and start to have more needs such as food, clothing and shelter, etc. At this time Of the retail sales, commodity types gradually rich, people buy gradually convenient.In the industrial society to the information society in the process of transition, with the advent of the Internet, a majority of people from the material production, join the tertiary industry, this time the retail solution Is the demand of people for the richness of the commodity category, so that consumers can find and buy the goods anytime, anywhere.Nowadays, with the rise of the middle class and the development and popularization of the internet, the demand of consumers has changed from buying Get 'to' buy well 'change, while Ding Lei's' new consumption' is precisely the insight of this change. When the consumer upgrade from the era of 1.0 bought to the era of 2.0 bought well, the problem solved by consumption changes from the completeness of goods and the convenience of purchase to the solution of how to make consumers buy better, better and cheaper, More peace of mind at the same time, full of life beauty, focus on environmental health.Ding Lei push back to the 'people', launched a NetEase koala Netease electricity supplier, hoping to rebuild a NetEase in three to five years. And to rebuild the electricity business world of the male map. In the second quarter earnings release released in August 2017, Netease reported a quarterly revenue of 13.4 billion yuan, an income of 3.35 billion yuan from e-mail, e-commerce and other businesses, an increase of 68.9% and a 36.2% increase from the previous quarter. 25%, becoming Netease in addition to the second largest source of income outside the game. 2, Protagoras: people are the measure of all things At the just past 19th Congress, General Secretary Xi Jinping put forward: "The major contradictions in Chinese society have turned into contradictions between the growing needs of a better life and unbalanced development." Changes in major social contradictions in China It is the motivation for spending 1.0 to 2.0 while the shift in social contradictions in China is triggered by the rapid development of science and technology and economy. With the advancement of science and technology, the development of mobile internet, the development of Internet social networking and e-commerce, consumers are gradually trading relationships China's middle class with the rise of economic development, the urgent needs of taste and aesthetic so that they have formed their own voice in consumer spending. Advances in science and technology, economic development and promote the globalization of trade brought about by the globalization of trade Globalization of goods and new trade modes represented by cross-border e-commerce are connecting global goods, while the globalization of goods drives China's industrial upgrading, phasing out backward production capacity, enhancing the added value of light industry and giving China brand value. The changes in the above four factors have led to the changes in consumer demand for product functions. In addition to the functions of consumers, consumers have to bear the symbolic functions and the symbols of the products become the rulers that differentiate the taste and style. Therefore, the rising middle class Both the pursuit of genuine, but also the pursuit of service experience, but also the pursuit of quality of goods. Greek gifted Protector Proda God said: 'people are the yardstick for all things', which is the same as Ding Lei's people-oriented 'new consumption' Greece's most pristine focus on human philosophy, focusing on changes in the scale of human beings, is at the buying and selling level the return to what today is a genuine guarantee of authenticity ('real'), consumer experience ('goodness'), And consumer tastes ('beauty'), return to the 'truth', 'goodness' and 'beauty' of commodities are the solution to the bourgeoisie's sense of happiness and the problem of meeting people's growing demand for a better life. Ding Lei and Ma are singing on stage it? No. 'New retail' and 'new consumer' are not antagonistic, but complementary, and are two ways in which problems can be solved in a rapidly changing market. They choose different ways to reconstruct the retail market - Depends on the needs of merchants and users: the new retail focuses on the efficiency, reconstructs the relationship between the three elements of 'people', 'goods' and 'markets' in the sale and purchase process, solves the problems of flow and efficiency of commodity circulation, and focuses on the supply side; 'New consumer' focuses on people, returns to the 'truth', 'goodness' and 'beauty' of the product, returns to the user's demand for the product, solves the problem of happiness or meets the demand of a better life, and focuses on the demand side. The inherent unity of "new retail" and "new consumption" enables them or in the future to reconstruct the e-commerce world represented by the platform model and the self-support model and breaks the 'two-level pattern' of the e-commerce world. 3, "said Zarathustra:" The sunrise rises in the morning, warm and strong From 2017 Q2's earnings report, e-commerce is the fastest growing business in Netease Kingdom, Netease Koala accounted for the vast majority of revenue, is to promote the vigorous development of electricity supplier Kingdom an important engine. Netease Koalahai purchase, set up from the return of 'true' 'good' 'beauty' of the 'new consumption', the selection of global quality goods. Warehousing to logistics, from self-employed to direct mining, the entire business model Based on the pursuit of genuine security, consumer experience and consumer tastes, this cross-border e-commerce business, which was strongly supported by Ding Lei since its establishment, announced this year that it has invested 3 billion euros and 3.0 billion U.S. dollars in Europe and the United States Chinese consumers synchronize the global good life and provide Chinese families with solutions to realize a better life. Netease Koalahai offers four characteristics of short supply chain, quality strategy, cost performance and good life philosophy, and pursues the "true" good matchmaking The 'new consumption' of 'beauty' needs to be solved. First, the supply chain is short. Shortening the supply chain will be able to reduce the costs of intermediate links and intermediate links, thus avoiding the cost of intermediate links grafted onto the user's head. Netease Koala to self-direct mining model as the core , Omit the middle part of the direct establishment of dozens of offices and offices directly in the world, senior management team and professional purchasing team in-depth source of goods, invest huge sums of money to buy the world's products. CEO Lei Lei Netease Koala CEO in Germany, Australia, Japan held in Europe Merchants Association, the new investment association in Australia and Japan Merchants Association, and Europe's largest high-end chain department store - INGELS (INGELS) department store in Denmark; Denmark's oldest and most favored chain supermarket brand - Irma; Australia The leader of the national-level local supermarkets and Australia's largest food retailer - Woolworths: Germany's first affordable commodity store, currently Germany's third-largest commodity retailer - Rossmann; Japan's largest appliance seller, is also the world's second largest appliance Sales chain - Yamada Motor has reached a strategic cooperation. All to protect the goods only 'true' - genuine. Second, the quality strategy. The more the choice means more choice to make the more complex, in the face dazzling array of goods, users need to spend a lot of time to 'buy homework' Netease Koala is to help users to shorten the purchase Time to cost-effective business, first to help users filter part of the product, only pushing boutique.In order to protect the selection of excellent products, Ding Lei personally went to Seoul, South Korea and brand exchange, running a dozen companies a day, 11 pm Ran to the east gate to visit the wholesale market, research mask, nail polish, or even try nail polish.Nei Yi koala CEO Zhang Lei repeatedly flew to Europe, Australia dairy source ranch, food farm, product factory, live on the APP Visit, inspection process, so that consumers witness Netease Koala on the production process of goods. Everything is just to protect the goods 'good' - experience. Third, the cost-effective either the same price of the best quality products, or the same product, the lowest price, which is the meaning of cost-effective how to control the quality and price in a subtle proportion, allowing users to enjoy both To lower prices, but also to enjoy a higher quality, which has been Netease Koala is solving things: the history of the industry's most authentic 'military order', genuine protection of a compensable 10, 30 days worry-free returns, the industry's first A warehouse full seizure, the first batch of users of constant temperature warehouse, the first cross-border e-commerce on the next day, the first day of cross-border e-commerce ... ... From genuine protection to warehousing and logistics, Netease Koala make every product quality are perfect, Everything just to protect the authentic goods and shopping experience. Fourth, a good life. Ding Lei is a stress on life aesthetics, he made the electricity business always have his emphasis on life aesthetics .New Yi Koala is to create 'shopping aesthetics', on the one hand the idea of spreading a better life, and the other On the one hand, through the appearance of good life, we can make everyone live a better life with less money by guaranteeing the supply chain, quality goods and price / performance ratio. By e-commerce, 're-create a NetEase in three to five years.' Ding Lei said the first time in 2015, when many people may not agree, but only took a year, 2016 Netease Koala became a cross Environment electricity supplier industry leader in 2017 today, Ding Lei put forward the 'new consumption', we found that NetEase Koala Haiyou consisting mainly of Netease electricity supplier kingdom, is restructuring 'Netease version' good life Blueprint. As the last of "Zarathustra said," the morning sun rises, warm and strong.
Nietzsche wrote at the opening of "Zarraturra": "At the age of thirty, Zarathustra left his hometown and his lake and went to the mountains." Ding Lei 30 years old, 2000, Netease listed on Nasdaq. Ten years later, Zarathustra's mood changed, one day early in the morning, he chose to go down. "Zhala Tuostra ten years, profound knowledge, down the mountain deconstruction of the world, just as NetEase introduced 15 years later Koala's Ding Lei, in the second half of the Internet era, rebuild Netease and rebuild the e-commerce world. 1, Ding Lei: All the evolution of retail forms, all from the understanding of user needs, this is the origin of everything. On November 6, Ding Lei put forward the concept of 'new consumption' at the 'Cross-Strait Entrepreneurs Zijin Summit' in 2017. Ding Lei said in his speech: 'Retail can not be separated from this basic core. All the evolution of retail forms comes from the User needs understanding, this is the origin of all 'Ding as product manager itself, will be the habit of product managers thinking mode to think about the problem, starting from the needs of users, but must recognize that changes in the commercial form of retail and Changes in user needs are always in the dynamic relationship of interaction. In an agrarian society, where the peasant economy is self-sufficient and the demand for agricultural workers is low, retail is what people need to buy.In the industrial society, workers leave the land and enter the factory and start to have more needs, such as basic needs, Of the retail sales, commodity types gradually rich, people buy gradually convenient.In the industrial society to the information society in the process of transition, with the advent of the Internet, a majority of people from the material production, join the tertiary industry, this time the retail solution Is the demand of people for the richness of the commodity category, so that consumers can find and buy the goods anytime, anywhere.Nowadays, with the rise of the middle class and the development and popularization of the internet, the demand of consumers has changed from buying Get 'to' buy well 'change, while Ding Lei's' new consumption' is precisely the insight of this change. When the consumer upgrade from the era of 1.0 bought to the era of 2.0 bought well, the problem solved by consumption changes from the completeness of goods and the convenience of purchase to the solution of how to make consumers buy better, better and cheaper, More peace of mind at the same time, full of life beauty, focus on environmental health.Ding Lei push back to the 'people', launched a NetEase koala Netease electricity supplier, hoping to rebuild a Netease three to five years behind this is Ding Lei Rebuild Netease And to rebuild the electricity business world of the male map. In the second quarter earnings release released in August 2017, Netease reported a quarterly revenue of 13.4 billion yuan, an income of 3.35 billion yuan from e-mail, e-commerce and other businesses, an increase of 68.9% and a 36.2% increase from the previous quarter. 25%, becoming Netease in addition to the second largest source of income outside the game. 2, Protagoras: people are the measure of all things At the just past 19th Congress, General Secretary Xi Jinping put forward: "The major contradictions in Chinese society have turned into contradictions between the growing needs of a better life and unbalanced development." Changes in major social contradictions in China It is the motivation for spending 1.0 to 2.0 while the shift in social contradictions in China is triggered by the rapid development of science and technology and economy. With the advancement of science and technology, the development of mobile internet, the development of Internet social networking and e-commerce, consumers are gradually trading relationships China's middle class with the rise of economic development, the urgent needs of taste and aesthetic so that they have formed their own voice in consumer spending. Advances in science and technology, economic development and promote the globalization of trade brought about by the globalization of trade Globalization of goods and new trade modes represented by cross-border e-commerce are connecting global goods, while the globalization of goods drives China's industrial upgrading, phasing out backward production capacity, enhancing the added value of light industry and giving China brand value. The changes in the above four factors have led to the changes in consumers' demand for the functions of products. In addition to the functions of the consumers, they also have to bear the symbolic functions, and the symbols of the products become the rulers that define the taste and style. Therefore, the rising middle class Both the pursuit of genuine, but also the pursuit of service experience, but also the pursuit of quality of goods. Greek gifted Protector Proda God said: 'people are the yardstick for all things', which is the same as Ding Lei's people-oriented 'new consumption' Greece's most pristine focus on human philosophy, focusing on changes in the scale of human beings, is at the buying and selling level the return to what today is a genuine guarantee of authenticity ('real'), consumer experience ('goodness'), And consumer tastes ('beauty'), return to the 'truth', 'goodness' and 'beauty' of commodities are the solution to the bourgeoisie's sense of happiness and the problem of meeting people's growing demand for a better life. Ding Lei and Ma are singing on stage it? No. 'New retail' and 'new consumer' are not antagonistic, but complementary, and are two ways in which problems can be solved in a rapidly changing market. They choose different ways to reconstruct the retail market - Depends on the needs of merchants and users: the new retail focuses on the efficiency, reconstructs the relationship between the three elements of 'people', 'goods' and 'markets' in the trading process, solves the problems of flow and efficiency of commodity circulation, and focuses on the supply side. 'New consumer' focuses on people, returns to the 'truth', 'goodness' and 'beauty' of the product, returns to the user's demand for the product, solves the problem of happiness or meets the demand of a better life, and focuses on the demand side. The inherent unity of "new retail" and "new consumption" enables them or in the future to reconstruct the e-commerce world represented by the platform model and the self-support model and breaks the 'two-level pattern' of the e-commerce world. 3, "said Zarathustra:" The sunrise rises in the morning, warm and strong From 2017 Q2's earnings report, e-commerce is the fastest growing business in Netease Kingdom, Netease Koala accounted for the vast majority of revenue, is to promote the vigorous development of electricity supplier Kingdom an important engine. Netease Koalahai purchase, set up from the return of 'true' 'good' 'beauty' of the 'new consumption', the selection of global quality goods. Warehousing to logistics, from self-employed to direct mining, the entire business model Based on the pursuit of genuine security, consumer experience and consumer tastes, this cross-border e-commerce business, which was strongly supported by Ding Lei since its establishment, announced this year that it has invested 3 billion euros and 3.0 billion U.S. dollars in Europe and the United States Chinese consumers synchronize the global good life and provide Chinese families with solutions to realize a better life. Netease Koalahai offers four characteristics of short supply chain, quality strategy, cost performance and good life philosophy, and pursues the "true" good matchmaking The 'new consumption' of 'beauty' needs to be solved. First, the supply chain is short. Shortening the supply chain will be able to reduce the costs of intermediate links and intermediate links, thus avoiding the cost of intermediate links grafted onto the user's head. Netease Koala to self-direct mining model as the core , Omit the middle part of the direct establishment of dozens of offices and offices directly in the world, senior management team and professional purchasing team in-depth source of goods, invest huge sums of money to buy the world's products. CEO Lei Lei Netease Koala CEO in Germany, Australia, Japan held in Europe Merchants Association, the new investment association in Australia and Japan Merchants Association, and Europe's largest high-end chain department store - INGELS (INGELS) department store in Denmark; Denmark's oldest and most favored chain supermarket brand - Irma; Australia The leader of the national-level local supermarkets and Australia's largest food retailer - Woolworths: Germany's first affordable commodity store, currently Germany's third-largest commodity retailer - Rossmann; Japan's largest appliance seller, is also the world's second largest appliance Sales chain - Yamada Motor has reached a strategic cooperation. All to protect the goods only 'true' - genuine. Second, the quality strategy. The more the choice means more choice to make the more complex, in the face dazzling array of goods, users need to spend a lot of time to 'buy homework' Netease Koala is to help users to shorten the purchase Time to cost-effective business, first to help users filter part of the product, only pushing boutique.In order to protect the selection of excellent products, Ding Lei personally went to Seoul, South Korea and brand exchange, running a dozen companies a day, 11 pm Ran to the east gate to visit the wholesale market, research mask, nail polish, or even try nail polish.Nei Yi koala CEO Zhang Lei repeatedly flew to Europe, Australia dairy source ranch, food farm, product factory, live in the APP her Visit, inspection process, so that consumers witness Netease Koala on the production process of goods. Everything is just to protect the goods 'good' - experience. Third, the cost-effective either the same price of the best quality products, or the same product, the lowest price, which is the meaning of cost-effective how to control the quality and price in a subtle proportion, allowing users to enjoy both To lower prices, but also to enjoy a higher quality, which has been Netease Koala is solving things: the history of the industry's most authentic 'military order', genuine protection of a compensable 10, 30 days worry-free returns, the industry's first A warehouse full seizure, the first batch of users of constant temperature warehouse, the first cross-border e-commerce on the next day, the first day of cross-border e-commerce ... ... From genuine protection to warehousing and logistics, Netease Koala make every product quality are perfect, Everything just to protect the authentic goods and shopping experience. Fourth, a good life. Ding Lei is a stress on life aesthetics, he made the electricity business always have his emphasis on life aesthetics .New Yi Koala is to create 'shopping aesthetics', on the one hand the idea of spreading a better life, and the other On the one hand, through the appearance of good life, we can make everyone live a better life with less money by guaranteeing the supply chain, quality goods and price / performance ratio. By e-commerce, 're-create a NetEase in three to five years.' Ding Lei said the first time in 2015, when many people may not agree, but only took a year, 2016 Netease Koala became a cross Environment electricity supplier industry leader in 2017 today, Ding Lei put forward the 'new consumption', we found that NetEase Koala Haiyou consisting mainly of Netease electricity supplier kingdom, is restructuring 'Netease version' good life Blueprint. As the last of "Zarathustra said," the morning sun rises, warm and strong.
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