Recently, Germany's authoritative quality management agencies German Association for Quality and German market research firm 'Innofact' released a survey results show that 80% of Germans think 'Made in China' is 'Made in Germany' opponent; 54% of respondents think , Competitors from China are stepping up their efforts to surpass the innovation capability of German brands and German companies. About three-quarters of respondents think that the quality of Made in China will be better in 20 years.
While the world is generally recognized as 'Made in Germany', Germans say that 'Made in China' is an opponent of 'made in Germany' today. This 'introspective' sense of crisis highlights how 'made in China' Decades of years to achieve the difficult journey from small to large, but also showing a 'Made in China' step by step from low-end manufacturing to high-end manufacturing changes, people see in recent years, with high-speed rail, drones, smart phones and other ocean go out to the sea , 'Made in China' international influence should not be underestimated.
Praise, people should also keep a clear head, face the 'Made in China' success and the world's manufacturing power and the gap between, do not because in some manufacturing areas in the world's leading position, ignored the problems And problems.
An overview of 'Made in Germany', an unmatched section of Made in China, shows that at present there are more than 2,300 German companies in the global manufacturing industry that are among the world's leaders in the field of manufacturing, while a report provided by the Berlin Institute of Economic Research shows that " Manufacturing 'brand in the world reverberated only Huawei, high-speed rail and a few brands.
'Made in China' is still far behind 'Made in Germany' in terms of brand building - a legacy that China did not focus on brand building in the past, but also its 'Made in China' to take off and improve in the true sense of the word Great stumbling block.
Brand building reflects the overall manufacturing capability, level and efficiency of a country. In order to truly establish itself in the world, 'Made in China' requires long-term, unremitting efforts and efforts by generations. Only in this way can we ensure that the 'Made in China' will shift from low-end manufacturing to high-end manufacturing to create a true 'Made in China' image and the soul of the business.
The overall rate of return from the industry point of view, 'Made in Germany' is a very high profit margin industry. German manufacturing output accounted for 21% of gross national product, all exports of German products, manufactured goods accounted for 71 %. By contrast, in recent years, China's manufacturing industry profit margins and return on capital was reduced year by year due to rising labor costs, coupled with changes in domestic and foreign markets to accelerate the speed, 'Made in China' in the process of transformation and upgrading, R & D and new product development did not grasp the pulse of the market, resulting in reduced profitability of Chinese enterprises, production and management situation tends to be Yan Jun, capacity expansion appears inflection point conversion.
More importantly, China's manufacturing industry is still in the middle and lower reaches of the manufacturing industry chain in the world. Most of China's exports are low-tech products with low unit prices and low added value. However, China imports a large amount of high-tech Content, high value-added and high prices of 'three high' products.
At present, China's economy is 80% of the real economy, with a substantial share of traditional industries and huge room for improvement and innovation. While others are envious of the 'new big inventions made in China', we should focus our attention on improving The overall ability and strength up.
The "High-tech Strategy" Energized by Germany Launches R & D Investment in the Economic Circle with Lack of Government Investment by Setting Up a Relationship between Innovation Alliance and Strategic Partners among Big Enterprises and Scientific Research Institutions; Promoting the Innovation of SMEs Wherever R & D projects for SMEs, through the investigation and approval by the relevant government departments, can get the government funding support up to 45% subsidy, the maximum single subsidy up to 350,000 euros; also can enjoy credit and other support in the government Encouraged by policies, the majority of SMEs willing to invest, continuous innovation, research and development, many companies have done the world leader in a large number of German manufacturing companies such as Steele, Festo, Herrenknecht, etc., the growth of machinery industry ' world champion' .
In this regard, the Chinese government is also promoting "double creation," striving to create a relaxed and orderly environment for innovation and entrepreneurship, and we must focus our attention on improving manufacturing capabilities and standards, focusing on both large manufacturing and small manufacturing ; Not only achieve the 'Made in China' high-speed rail, drones, smart phones and other areas of rapid progress, but also to achieve 'Made in China' in the traditional manufacturing new breakthroughs in the traditional manufacturing industry to develop a world-class capabilities and level Business and brand.At that time, China will make the world once again surprised and amazed.