Nowadays, the Chinese refrigerator washing machine industry is entering a new historical turning point. From the Ovum cloud network to push the total data, from January to September 2017 China's washing machine market volume of 23.77 million units, an increase of only 0.3%; retail sales of 46.4 billion Yuan, an increase of 5.3% over the same period, the refrigerator market offline growth of 0.6% .After 20 years of rapid development, China's ice washing industry is already entering a mature stage, the market growth slowed down significantly.
However, while the expansion of the industry slowed down, the pace of transformation and upgrading of the entire industrial structure of the refrigerator washing machine also accelerated.With the rapid improvement of the national economy, the public spending power and consumer attitudes have all increased in recent years, The demand for washing machines has also undergone profound changes. The single function of traditional refrigerators and washing machines can no longer satisfy the ever-increasing consumer demand. The basic popularization phase of the ice-washing market is undergoing the upgrade of consumption. This year, Product restructuring and upgrading, technological innovation and differentiated competition for the performance of the market consolidation period.
In response, Jiang Feng, chairman of China Household Electrical Appliances Association, believes that under the background of deepening supply-side reform, it is the only way for the household appliance industry to develop healthily and sustainably according to the trend of consumption upgrading product structure adjustment and technological innovation to continuously meet the needs of consumers.
In the backward white brand, TCL refrigerator washing machine grows rapidly, since 2013, Hefei appliance industry park construction has been continuously for the industry, consumers effective solution to the ice wash, based on consumer Demand, adhere to pragmatic and innovative brand concept, and to reinforce the innovative technological strength and gradually help enterprises enter the high-speed growth channel in the annual 'double 11' carnival comes, TCL refrigerator washing machine introduces innovative resources, strong build ' Double 11 'industry upgrade new sample.
Activities: male god together to enjoy good quality Ma Tianyu
In the context of the escalation of consumption, high-quality products have become the mainstay of the consumer market, and consumers want to weigh the relationship between high spending and high-quality, will inevitably be 'double 11' crazy 'chop hand' User pain points in the first place TCL refrigerator washing machine, but also insight into the demand, especially in the 'double 11' carried out a huge annual event in the hope that the majority of consumers to pay the high returns.
November 1 - 13, TCL refrigerator washing machine open '11 .11 pick T polite 'event, five huge benefits simultaneous opening; the same time TCL brand to enjoy the official horse Tianyu also TCL pollution-free washing machine and TCL integrated inverter air-cooled refrigerator To the healthy way of life passed to consumers, which in the ice-washing industry is full of 'big promotion, discount, ultra-low price' and other promotional activities of the brand is a clean flow.
It is understood that the TCL refrigerator washing machine brings five huge benefits, including the Amoy old change, new prerelease, shocking specials, compared to the network price and set discount. Specifically, the old replacement, the old machine discount + new machine subsidies ; TCL11KG pollution-free washing machines, refrigerators to open the door to buy fresh air to buy fresh and then enjoy the super spree; compared to the price, the purchase of the designated TCL refrigerator washing machine products shocking specials; enjoy the refrigerator washing machine set package discount, etc. Unprecedented strength.
Product: Quality Matrix delivers high-end healthy living
Of course, in excellent promotions, but more importantly lies in the layout of high-quality products business.This year's 'double 11' is different from previous years, the tide of consumer upgrades quickly dilute the concept of price, the direct performance is that consumers are no longer just concerned about the appliance Price, but will take the initiative according to their own needs to make differentiated product upgrade options.
TCL refrigerator washing machine in this year's double 11 activities, preferential treatment include TCL pollution-free washing machine series and TCL one inverter air-cooled refrigerator and many other products, and the listing of new TCL coffee stain-free drum washing machines are also among them, only through Quality matrix for the vast number of consumers to convey the concept of high-end healthy living.
Nowadays, consumers are more demanding on the functional requirements of the washing machine, the health consciousness of the user is enhanced, and the concern of the 'washing machine for non-fouling health washing' continues to improve.After three years, TCL washing machine breaks through the pollution-free technological innovation, Cross-contamination provides a total pollution-free system solutions to become the industry's founder and leader of the entire solution-free system solutions.This year's TCL pollution-free barrel in the bucket washing machine with 'vat pollution-free bucket + pollution-free' design , To create a family-specific classification washing space, 1 + N kinds of combinations, a washing machine to meet the needs of the whole family.
In recent years, consumers are quite concerned about the quality of fresh air-cooled refrigerator brought experience.As of the end of September 2017, the permeability of air-cooled refrigerators has reached 89.1%, the trend of upgrading the refrigeration industry is particularly evident trend. TCL refrigerator first integrated inverter wind Cold technology to create an exclusive storage space for foodstuff storage, unique "cooling fast, small temperature difference, super energy saving, low noise" and other advantages; In addition, the series refrigerator also unique partition storage design, wet and dry separation area storage, depth to meet the family Partition storage of pain points.
This year's 'double 11', TCL refrigerator washing machine to avoid dirty washing machines, integrated inverter air-cooled refrigerator and other high-end boutique for the stride, in-depth consumer awareness of consumer output to consumers high-end healthy quality of life and achieve universal access, which is as a Big country brand should have the responsibility.
Technology: Innovation and Technology Create a Differentiated Competitive Advantage
High-quality refrigerator washing machine products in order to have the market competitiveness, must also be equipped with unique innovation and technology.Ovian cloud network (AVC) Wen Jianping, chairman of the view that the current Chinese refrigerator washing machine industry has entered a stage of transformation and development, universal consumption is to Improve the transformation of consumption, product structure upgrade has become an important driving force for the industry.Accordingly, innovative technology is essential to the upgrading of product structure.Currently, TCL refrigerator washing machine to uphold the concept of pragmatic and innovative focus on the health of users, based on user needs, through Cutting-edge design and technological innovation, to provide users with high-quality product experience.
In the pollution-free washing machines, TCL washing machine team break through the internal structure of the traditional drum washing machine, using innovative water tank pollution-free structure, the tripod will be completely sealed within the cylinder, complete isolation of pollutants; Design, drainage in the laundry detergent, the water gently rushed, the residue will be discharged from the machine, completely bid farewell to laundry secondary pollution, care of family health.
In the field of refrigerators, TCL inverter air-cooled refrigerator adopts smart air-cooling technology to intelligently carry out the cooling configuration according to the temperature difference of storage space temperature and quickly provide the best temperature storage for foodstuff storage. It is equipped with the industry's first full-space self-releasing AAT negative oxygen ion, Full space, zero energy consumption, permanent, since the release of a large number of negative oxygen ions, fruit and vegetable food to provide 360 ° comprehensive range of fresh care.
In view of TCL pollution-free washing machine and inverter air-cooled refrigerator in the technological innovation of the leading edge, TCL refrigerator washing machine also have won the industry pollution-free features certification, IFA Innovation Award, etc. This year 'double 11', TCL refrigerator washing machine will also be Innovative technology presents the ultimate high-end enjoyment, more consumers exclusive cost-effective experience.
To sum up, relying on force activities, quality matrix and innovative technology Troika strong push, TCL refrigerator washing machine in 'double 11' period is bound to set off again 'health quality' topic, which is TCL ice washing this year '618' to achieve high speed The second spring after the growth of 618 during this year, TCL white sales of 25.52 million, a net increase of 259%;
At the same time, TCL Group recently released third-quarter product sales announcement shows TCL appliance business to achieve steady growth in the quarter refrigerator, washing machine product sales up 8.41%, respectively, 13.2%; the other according to July sales data show that TCL refrigerator And washing machine products sales increased 24.7% and 93.2% respectively over the same period of last year.
At present, the market of China's refrigerator washing machine has started to extend from the traditional epitaxial growth characterized by large quantity and scale into a new stage of connotation-based development characterized by upgrading the structure and operation quality, but at this stage, product homogeneity Also began to highlight the business how to seek new opportunities for differentiation? TCL refrigerator washing machine represented by innovative thinking has found its own high growth channel, but also for the depth of the industry structure upgrade has played a key boost .We There are reasons to believe that, TCL ice wash through the introduction of innovative advantages of resources, will create a 'double 11' industrial upgrading of new samples!