'Double 11' has been 9 years, discount promotions have become standard, pre-sale, Fan coupons, flash purchase, red envelopes and many other attractive consumer gimmicks staged one after another, dazzling .Now 'double eleven' Has become a business-carnival carnival this week is about to usher in the 'double eleven' day, home appliance retail chain giant in Shanghai Yongle Life Electric since last Friday launched a 'double 11' big promotion this weekend Will usher in shopping spurt upsurge.
The retail industry usher in a new outlet
Offline physical retail new vitality
In recent years, people pay more and more attention to family life, and "shopping and leisure experience" is increasingly attracting consumers.Yongle aims at this market from focusing on the retail business of electric appliances to focusing on 'home life' Scene transformation, the introduction of bakery, gaming, VR cinema and other shops in the form of stores to enhance consumer shopping experience.The 'double 11', if you come to Paradise stores, to show you in front of more than just low You can also take baking lessons at the bakery and make food on site. Watch the VR movies in the VR Experience Zone and glorify the King of Open Black in the gaming area to experience the new experience of new scene shopping.
While experiencing the new scene, during this 'double 11' period, Paradise also achieved seamless convergence of online payment.After consumers experience the goods at the store, they can directly use the designated APP to order the products, See the goods are readily available to buy home.In addition, with immediate effect even more 'lower than the network price of 100', '10 times the deposit' and other value-added promotions detonated 11.11!
11.11 new gameplay
Yongle spot price lower
This year, Paradise's 'double 11' is different from the past, in addition to upgrading the store image to enhance the user experience, Paradise also introduced a deposit doubled, the spot low price, the whole network parity, purchase enjoyment and many other new games, but also will provide delivery and integration The caring service for consumers to create a full scene of the shopping carnival.For innate with low-cost genes Yongle, the price advantage has become the core competitive weapon.Yongle promised that with immediate effect - November 12, Yongle stores in the purchase of home appliances products, consumers can live with the mainstream channels with the same type of commercial products for price comparison, Yongle promised another lower than the network price of 100 yuan to ensure that consumers buy in the store the price is lower.
During the double 11, Sony 65-inch HD 4K TV for only 6999 yuan, love Mango 55-inch ultra-high definition TV for only 2399 yuan, 13L smart protection water heater for only 3780 yuan, Lenovo savior I5 computer for only 4999 yuan, Lake Air purifier home KJ703S for only 4499 yuan and then 400 points, Haier 575 Li refrigerator for only 2999 yuan, Haier 8 kg frequency washing machine for only 2999 yuan.
Service is king: 'send and receive one' to enjoy caring service
Double 11 courier logistics is a hot topic every year, the increase of online shopping peak orders caused by slow logistics, courier prices, damaged goods caused many consumers Tucao constantly. In order to allow consumers to buy peace of mind, after-sales satisfaction, Yongle The double 11 is still continuing to 'send and receive' one caring service, the appliance delivery, installation, commissioning an effective combination of standardized service standards, delivery, installation only one day can be completed! Double 11, Paradise will also add Large logistics efficiency, providing 'full life cycle service', to ensure the efficiency of the delivery, for your double 11 'chop hand' journey escort.
Sun Xu Hai, general manager of Yongle, said: 'In the future, we are not only retailers of products, but also to become home system solutions provider. By nurturing and mining consumer demand in order to finally meet consumer demand and achieve strong links with consumers.' 'The new situation Under this circumstance, Yongle actively responded to the test of rational consumption, and more and more consumers will return to physical stores under the appeal of Yongle's products, services and experiences.Reasonable consumption brings more challenges to the retail market, Focused on the nature of the retail business provides more market opportunities.
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