Another year 'double 11'.
Everyone in this season, many people are entering the "shopping carnival" model: the beauty of women concerned about the clothes, bags, skin care, beauty, housewives are busy adding something to the home, men are more eyes on the digital Products and other favorite products.
However, behind the "Buy and Buy", a problem has gradually surfaced: a piece of parcels from the hands of the seller passed to the buyer, also will have a courier.
On November 7, Liu Jun, deputy director of the State Post Bureau, admitted in an interview with the media that the pressure on express delivery is very huge. It is estimated that during the "double 11" period, the total business volume from November 11 to November 16 may exceed 1.5 billion, an increase of 35 %. The maximum daily throughput is expected to exceed 340 million units, the average volume of business reached 250 million units, this year is normal business processing capacity of 2.2 times.
So, with a large number of courier came out of plastic bags, cartons and foam fill the formation of 'express garbage', and how to deal with it?
21st Century Business Herald reporter learned that the recovery of these trash mainly by the individual dispersed. The usual example is handled by the trash clean-up staff, they will specialize in the courier and trash to sell to refuse collection stations. From an individual, also There is no shortage of courier garbage accumulated to sell the example.
Since 2014, an emerging industry, the Internet Recycling Recycling Industry, has emerged, and some Internet Recycling Recycling companies provide on-site recovery of renewable resources (including express spam). Residents subscribe via mobile app or Wechat After a good time just wait for the collector to come home.
However, the re-life, 9 shell, money exchange and other Internet renewable resource recovery project failed, people can not help thinking, what kind of Internet recovery model can continue?
In September this year, the Internet recycling company Lok Bean Recycling Recycling officially completed 100 million yuan B round of financing, mobile Internet renewable resources to become the single largest source of financing.
Perhaps their model opens up a whole new world for the industry.
Traffic cash flow problems
'Small, scattered, poor' talk about the characteristics of renewable resource recovery industry, these three words almost become the consensus of the industry.
"Medium and Long-term Planning for the Recycling Resource Recovery System Construction (2015-2020)" (hereinafter referred to as the "Plan") pointed out that there are some problems in the recycling system of China's renewable resources, such as low degree of organization, low level of sorting technology, low standardization of operation, Low recovery rate and other issues.
Peng Xu, deputy director of the Chinese Academy of Social Sciences, circular economy key research center at the second session of China's renewable resources business leaders summit pointed out that most of China's renewable resources recycling companies to take extensive management and management methods, the industry chain is short, a single product, production Low threshold of technology, low level of value added and obvious homogeneity. Recycled enterprises with a certain scale account for only 10% to 20% of the total recycle volume. The industry is characterized by small, scattered and poor, with low degree of organization and market competition Poor power.
The industry is less organized. A group of practitioners who wish to use the 'Internet +' model to get through the resource recycling industry have entered this industry since 2014.
Internet resource recycling companies take full advantage of the Internet fast and easy features to provide home-based recovery services for individuals, for example, residents via mobile APP or WeChat orders, book a good time waiting for the recycler to door only.Although the price When the time than the individual recovery of households lower, but the operation is so convenient, do not bother to deal with individual recovery staff, residents will gradually adapt to this approach.
These Internet recycling companies, through self-built or joined the formation of the recovery team, together with the sorting, logistics and other offline infrastructure, the traditional industrial chain will be shortened, thereby enhancing the efficiency of the industry.
However, an entrepreneurial failure, reluctant signature Internet recycling company official said that liquidity is to restrict the development of the industry problems.
'It is not difficult to get user traffic through the door-to-door recycling service, and the users attracted are sticky, but the cost of manpower, storage, logistics, technology and research and development can not be supported by this business alone. Use these flows to grow other businesses, 'he said.
In other words, Internet recycling companies need to open up new sources of wealth .21 Century Economic Report reporter learned that, indeed, some companies have tried domestic service, e-commerce and other ancillary services, but the face of customer spending habits and consumer bottlenecks eventually failed .
The official said that laying the line to start the project to spend huge sums of money, once the short-term flow can not break through the barriers to liquidity, even if the latter part of the financing to keep up, the entire project is still unsustainable. 'Plus the market itself has not yet grown It is no surprise that we failed at the stage where we can support the survival of these enterprises. "
These budding 'Internet +' recycling companies are smaller, leading to their high recovery costs, short industrial chain, infiltration into the recycling process is not enough, and living resources in addition to computers, second-hand mobile phones and other electronics and scrap metal, mostly Is a low value of domestic waste, coupled with residents and recyclers in the renewable resource prices, the cost of recovery and other key issues there is a big difference, so to speak, in the face of residents 'Internet +' recycling business profit model has not yet worked out A bright path.
Faced with breakthroughs in corporate clients
However, the internet recovery industry for enterprise-level customers has seen the dawn of the related Internet companies idle bean recycling, has won the mobile Internet renewable resources single largest area of financing.
The recovery of free beans is mainly to recycle the waste paper in Beijing, the daily waste paper recycling capacity up to 1,500 tons.According to the company founder, CEO Fang Hao introduction, idle bean recycling July 2015 on the line, there is no clear for which groups, B End and C end have.After a period of validation and found that C-side because of the cost of the problem is difficult to come home way to do recovery, so idle bean recycling naturally favor enterprise customers.
'B-side has high-frequency, just need, high passenger prices, high gross profit and other characteristics.' Fang Hao to 21st Century Business Herald analysis, supermarkets and other users 365 days a year produce waste paper every day, and timely manner, otherwise it will waste space Stacked, thus affecting the daily operation.
'One ton of box recycling price of more than 2,000 yuan, like a Carrefour store produces 2 tons a day, one day is four or five thousand dollars. With the sale price minus the recovery price, simply count the gross profit up to 50%.'
'These characteristics make us think that it is feasible to provide waste recycling services to enterprises.' Fang Hao said that a business user may be an employee who reclaims idle beans every day, and may not be required daily Lack of beans recycling Think more is how to use the mobile Internet to bring the industry technology, information, size and philosophy changes.
To this end, the recovery of idle beans developed a logistics management and dispatching system, using information SOP (standard operating procedures) to manage orders, logistics, warehousing, finance and other aspects of the front-end customers, market BD, the middle of the recovery, the driver The inspector, the Secretary of the Pound, warehousing, storage manager, sales staff have their own APP, according to the standardization of the process to perform job responsibilities.In the past scattered chaos of the recycling process can be regulated, controlled modern enterprise management run.
Fang Hao believes that such a partial recovery of the real economy of the economy, without educating users, can not blindly pursue the Internet industry faster, but should first stabilize quickly.
'This is an industry that has both commercial and social values and although it is temporarily considered a low-end industry, the existence of this industry is essential. We can use the Internet, information technology and other technologies to bring this traditional small , Scattered, poor industry, upgrading and modernization of the industry standard. 'Fang Hao said.
Chang Tao, general manager of Beijing Yingchuang Renewable Resource Recycling Co., Ltd., Said: "The Internet is a tool that can improve the efficiency of traditional industries. However, resource recovery itself is an industry that requires strong policy intervention and the market has no obvious regulatory role in this industry.
According to the "Plan", by 2020, the average recovery rate of main varieties of renewable resources in large and medium-sized cities will reach over 75%, and more than 85% of the reclaimed personnel will be included in the standardized management. Over 85% of the communities and rural areas will be covered by recovery functions. Over 85% Renewable resources for standardized transactions and centralized processing.Cultivate about 100 renewable resource recovery of key enterprises, renewable resources, the total recovery of 220 million tons.
This requires that the renewable resource industry needs further industrial upgrading and integration and the comprehensive utilization of various tools including "Internet +".
In April of this year, the "Circular Development Leading Action" jointly issued by 14 ministries and commissions including NDRC pointed out that enterprises that support renewable resources use the Internet and Internet of Things technologies to establish a recycle of online and offline integration The internet.
Although the current "Internet +" recycling industry for residents has yet to find a suitable path, many enterprises are still on the road.