On November 8, CCTV held the signing ceremony of "National Brand Plan" in 2018 in Beijing. Dozens of Chinese brand enterprises from all walks of life, involving national economy and people's livelihood, were successfully selected into the 2018 CCTV National Brand Plan. Among them, Haier, the United States, Gree and kitchen electricity leader Fang too four appliance manufacturers and Jingdong, Ali, Suning, Gome four home appliance retail companies are on the list.
Pictures from CCTV advertising management center
According to the CCTV advertising management center released the news, CCTV 'National Brand Plan' born out of previous annual gold resources advertising tender, the contract is part of the national brand business section is divided into two parts, namely the 'National Brand Plan 'TOP brand' and 'industry leader' .After a rigorous process, more than 40 well-known Chinese enterprises selected 2018 'national brand plan.' The selected enterprises must meet the following four conditions: the industry belongs to the country's pillar Or people's livelihood widely needed industries; enterprises and their products have high quality, can support the national brand image, living in the industry-leading position; enterprises have to create the dream of the top brands and minds, marketing can invest enough effort and resources; enterprises Needs to be produced and sold in China, and its brand recognition belongs to China.
Ren-An Ren, director of the CCTV Advertising Business Management Center, said at the signing ceremony that the 19 Plenary Session of the 9th National Congress of the Communist Party of China put forward our desire to realize the people's good life. "A good life and the future are not intended for long- The planned enterprises all come from the pillar industries related to people's livelihood and the people's livelihood and will provide a powerful boost to the people's good life.
The selected "national brand plan" of the enterprises are all leading enterprises in all walks of life in our country, including from the automotive industry's own brand of outstanding Autobahn, Changan Automobile, Guangzhou Automobile Chuanqi, a cultural tourism enterprises advantage Country Garden, constant Large and large health industry, Yunnanbaiyao, Hong Mao medicine, East donkey-hide gelatin, Tasly, Huiyuan, Yili, Jun Le Bao, Feihe three big dairy giant, national brand of care Huanya, blue moon, national meat brand Shuanghui Wait.
Pictures from CCTV advertising management center
China's top three home appliance giants Haier, Gree, Midea, following the CCTV 'National Brand Plan' last year, once again boarded the list of honors.CCTV advertising management center on the evaluation of three companies is' intelligent manufacturing to lead consumer upgrades for Nationals create smart, green, healthy family lifestyles. '
Fang too as the only "national brand plan" contract signed the only kitchen electrical professional brand, Fang Tai Group vice president Sun Liming said Fang too with the help of 'national brand plan' to China and the world to show the unique charm of Chinese kitchen appliances boutique; with high Quality kitchen electrical products promote health, environmental protection, tasteful lifestyle; with the brand strength to promote the transformation of consumer ideas and industry progress, enhance people's consumer confidence in China's boutique.
In Jingdong, Ali, Suning, Gome four home appliance retail enterprises, Jingdong is selected for the second time 'national brand plan', while the remaining three were selected for the first time.CCTV advertising management center evaluation said that the retail industry is experiencing network , Mobile, intelligent and a series of disruptive changes, Jingdong, Ali, Suning, Gome to become the new business card in China, the new retail help the traditional retail transformation and upgrading.
According to statistics from CCTV Advertising Management Center, 87.5% of the selected enterprises in the 2017 CCTV National Brand Program cover more than 800 million audiences, 91.7% of the national brand programs have been selected to advertise for more than 15 billion people, and all national brands The average 3 + arrival rate of planned ads for participating companies is 56%, which means that 720 million viewers across the country have seen advertisements 3 times or more.