November 8, the United States Department of water heater work together well-known artist Ye Yi Qian, Jingdong Group headquarters conducted a live show called 'Sally your simple life' and invited the mother network and Baby Tree Daren, the United States and other product engineers, etc. Heavyweight guests participate in the event.
The whole live event attracted a total of more than 300,000 people watching online, like the number even exceeded 2.7 million mark. The live broadcast activities, but also the new water heater advocate the United States 'Simple Life Simple AI' Double 11 Carnival pushed to the new Orgasm, the United States by the water heater, net water to create AI intelligent simple way of life passed to millions of consumers, so that people enjoy a healthy water life.
For the first time together with Ye Qian, talk about simple life experience
Busy work and heavy household chores, for modern women, has always been a topic to be detached. In the spare time, how to get rid of 'housewife' housework tired, easy to do a pretty woman? US water heater business Ministry of the first joint mother network, baby tree and other women's well-known platform, and well-known artist Ye Yi Qian together to show the country's users a different way of family life.
In the eyes of outsiders, Ye Yi-Sai usually takes not only the work of singers and moderators, but also the responsibilities of his wife and mother.Under the pressure of multiple roles, one can not help but worry that Ye Yi Qian will not lose his space for self-living. In this live simple live 'Jing live', Ye Yi Qian from the work, husband, children and women in these four aspects, and the presence of guests and live room audience to share the envy of 'simple life' approach.
In addition to his own unique view of the 'simple lifestyle', Ye Yiqian even showed off his livelihood of important livelihood - AI AI water heater, water purifier and water dispenser, and led the mother network, Baby Tree Daren and other guests to experience the excellent performance of smart new products. The event also specially invited to the United States to come to the scene of product engineers, a comprehensive introduction to the United States AI intelligent water heater, water purifier products, many of the conveniences, but also answer The guests in the process of experiencing the various issues raised by the product so that guests and many netizens have praised, for a simple and easy to enjoy a more confident healthy water life.
'Like my home Sen wood and small bright Aberdeen are used to wash the fruit does not peel directly chew, so the tap water is also very important.' Ye Qian on the scene in addition to share with you the usual water use experience, but also in person Kitchen production of fruit salad, so next to the host and up to people shouting 'good mouthful' hot mom in the big talk of home water health at the same time, with real-time broadcast between netizens barrage interaction, users can pass Participate in the game to win the winning water heater, water purifier and other awards.
Cross-border cooperation in depth, hit double eleven outpost war
As the third party of the 2017 US water heater double-11 publicity cooperation, the live broadcast activity received strong support from the Jingdong Group, which illustrated the hot water from the United States. The water purifier brand was fully endorsed by the large-scale electricity supplier group and formed Strong endorsement effect.While the well-known artist Ye Yi Qian propaganda and assistance, not only for the United States hot water, water purification brand to create a good reputation to provide more possibilities, but also for the entire double eleven electricity supplier publicity coverage, played a role of finishing touch , Has become an important point of social attention.
This Jingdong live event is also the second in a series of in-depth cooperation since the recent video collaboration with Yimei Ye with Ye Yiqian. From scene-based work and home environment interpretation to live broadcasting with netizens It fully demonstrates the unique charm of 'Sen Mori' Ye Yi Qian as a happy woman. In addition to her multiple identities, she also manages her life well and at the same time allows her netizens to understand from multiple perspectives the same desire of 'simple life' of today's women.
Cross-border cooperation with well-known artists such as Ye Yiqian is an important part of the entertainment marketing of the United States. 'Wine is also afraid of the alley deep', with the appliance market from 'homogeneous competition' to 'new concept of new products' Of the high-end competition shift, the entertainment industry's fan economy and home appliance business flow is king, has a natural commonality. 'Eyeball economy' rise, the United States has long been an important driving force in the entertainment industry.
Analysis of the industry said that the United States Department of water heater business with celebrity celebrity fans interactive effect, through the huge flow of millions of people entrance, can quickly and effectively expand the coverage of product awareness, celebrity brand celebrity products to achieve synergies, help The United States of pure water, hot water products, started double eleven outpost war, pioneer wins.