Recently, the world's leading market research firm IHS Markit released statistics on the global color TV market for the first half of 2017. In the first half of this year, Hisense LCD TVs performed well in developed regions such as Western Europe, North America and Japan with an average size of 47.9 inches in the second quarter of 2017 , More than Samsung, Sony ranked first in the world.
IHS statistics show that in the first half of 2017, Hisense TV sales accounted for 6.2% of the world, of which 4K TV shipments worldwide accounted for 7.8%, ranking third in the world.In the second quarter of 2017, the global LCD TV The average shipping size was 42.2 inches, while Hisense TV's average shipping size reached 47.9 inches, surpassing Samsung and Sony, ranking first in the world.In terms of shipping prices, Hisense LCD TV in the second quarter the average shipping price reached 437 US dollars, much higher than the average global LCD TV 386.2 US dollars.At the same time, Hisense TV in Japan, North America and Western Europe and other developed regions, shipments and sales, both a substantial increase over the previous year, on the big screen, 4K and smart The advantages of high-end market is more and more obvious.
In recent years, the global color TV industry, the market weakness, Hisense TV has been showing a trend of overseas contrarian growth.Hisense TV overseas high-end market, the main brand, with the pull of the brand pulling continued high growth in the international market, and with sports Marketing and sponsorship of the top European Cup and World Cup events. This has greatly shortened the time for overseas consumers to get to know Hisense, and their global reputation has rapidly risen.
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