Although the autumn and winter season is the decoration of the off-season, but the double eleven is still hot will lead to a large number of home improvement building materials sales.Among them, the paint has been a popular home improvement building materials category to 2016 champion paint sales category, for example, double the day hit 3461 Million in sales, even if the season sales are difficult to match.Industry estimates, 2017 Double 11 Shopping Festival paint consumption will continue to increase trend, in particular, paint and other environmentally friendly paint more and more consumers, It is very possible to create a new sales record for the paint category.
National Bureau of Statistics data show that in the first three quarters of 2017, the total consumption of construction and decoration materials in China rose 12.6% from the same period of last year. According to the Survey Report on the Consumption of Chinese Paints in 2017 published by China Paint Research Institute, there are nearly 60 % Of respondents tend to paint products in the home decoration, because they pay more attention to the environmental protection and health performance of home improvement coatings.
It is not difficult to see that in the overall environment of home improvement building materials consumption growth, consumers are gradually increasing awareness of environmental protection, environmental protection paint has become the first choice for many home decoration paint.
In August of this year, the National Stadium Bird's Nest signed a strategic cooperation agreement with the water-based paint company.In order to implement the concept of sustainable development of green environment and reduce the pollution to the air environment, the project of replacing and painting the Bird's Nest will adopt environment-friendly paint. It is understood that the amount of paint sprayed throughout the Bird's Nest up to 125 tons, the use of water paint can reduce the emission of nearly 100 tons of harmful VOCs.
In response, a responsible official said that the water paint brand, 'oil for water' is imminent for paint environmental protection, the use and popularity of water-based paint will greatly reduce harmful emissions, the atmospheric environment, the family air environment Improvements are of great importance.
It is understood that the European Union as early as 10 years ago banned the production of paint, paint usage rate reached almost 80% .In the vicinity of the Double Eleven Shopping Festival, there are still many industry experts predict that this year double eleven water Paint is still the biggest hit for paint-based consumer products, not only to maintain the momentum of growth, but also most likely to break new sales records.